I help business owners turn customer pain points into revenue-protecting, production-ready product improvements, bridging product strategy, engineering feasibility, and supplier execution.
With a foundation in mechanical design engineering and manufacturing, I provide strategic oversight across the product improvement lifecycle, ensuring specifications are commercially viable, technically sound, and scalable. This approach reduces development risk, streamlines supplier collaboration, and enables clients to enhance existing products with confidence and precision.
What I do:
- Conduct product research and market analysis
- Review Amazon feedback and competitor listings to identify gaps & improvement opportunities
- Propose product enhancements based on customer pain points and trends
- Source and evaluate suppliers through Alibaba
- Coordinate with manufacturers on product adjustments, material options, packaging, and functionality
-Developed clear, customer-focused copy for product box packaging, instruction manuals, and FAQs, ensuring accuracy, usability, and alignment with brand voice while reducing customer confusion and support inquiries.
- Work closely with designers and creatives on box packaging, card inserts and instruction manual design.
- Review samples and provide feedback for further refinement
- Finalize approved products and handover to Supply Chain/Procurement for mass production
- Ensure smooth transition from development to operations with clear documentation and process flow
Key Skills
- Product Research & Development (Amazon / E-commerce)
- Supplier Sourcing & Negotiation (Alibaba)
- Sample Review & Improvement Strategy
- Packaging Evaluation & Product Presentation
- Process Documentation & Workflow Creation
- Operations & Supply Chain Coordination
- Continuous Improvement & Cost Optimization
- Product Content Optimization & Copywriting
Systems and Tools
AutoCAD (Basic)
Product Drawing Analysis (2D/3D)
Amazon
Helium 10
Alibaba
Go High Level
Make
Jim of Happen
CANVA Pro (basic graphic designs)
Notion
Chatgpt 3.5
Claude.ai
Xero / Quickbooks
Quickbooks
Neto
SimPro
Experience: 1 - 2 years
Experience: 5 - 10 years
Experience: 2 - 5 years
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
Experience: Less than 6 months
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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