I’m a Performance Marketing Manager and Growth Specialist with 10+ years running paid media and growth systems for eCommerce, lead generation, and multi-channel businesses. I don’t just manage ads I build revenue engines: clean tracking, sharp attribution, optimized feeds, and conversion-focused funnels that turn spend into profit.
What “Performance Marketing Manager & Growth Specialist” Means in Practice
I own the full growth loop from acquisition to attribution to optimization. I connect Google Ads, GA4, GTM, and your store/CRM so every peso spent is measurable, explainable, and scalable.
I handle:
Account strategy & build: Google Ads (Search, Shopping, PMax, Display, YouTube, Demand Gen), Microsoft/Bing Ads, Meta, TikTok, Amazon PPC
Tracking & attribution: GA4 + GTM setup/audit, enhanced conversions, server-side tracking, cross-channel attribution
Feed & Merchant Center: Google Merchant Center audits, disapproval fixes, feed rules, and Shopping campaign troubleshooting
CRO & funnel optimization: Landing page audits, offer and creative testing, revenue leak detection before they compound
Reporting & insights: Looker Studio dashboards that give one clear view of CAC, ROAS, LTV, and what’s actually driving revenue
Results Delivered
$1M+ in attributed client revenue across eCommerce and service verticals
30–60% CPA reduction across multiple accounts and niches
ROAS improved and stabilized within the first 60 days
Scaled campaigns from break-even to profit repeatedly, with clear guardrails
Campaign Types
Google Search | Performance Max (PMax) | Google Shopping | YouTube | Display | Demand Gen | Remarketing | Microsoft/Bing Ads | Amazon PPC | Facebook/Meta Ads | TikTok Ads
Industries
eCommerce (Shopify/WooCommerce):
Electronics (AU), healthcare products, jewelry, furniture (CA), clothing, decor, OEM
Lead Generation:
Healthcare, dental, legal, home services (plumbing, locksmith, flooring), coaches, agencies
B2B/B2C:
SaaS, hospitality, automotive, retail — from small brands to enterprise accounts
Tools
Google Ads · GA4 · GTM · Google Merchant Center · Looker Studio · Google Search Console · Skai (formerly Kenshoo) · Tableau · Power BI · Shopify · WooCommerce · Microsoft Ads · Amazon Seller Central · Meta Ads Manager · TikTok Ads Manager
Who I Work With
Shopify and WooCommerce store owners who want profitable ad spend, not just traffic
Agencies that need a senior-level operator to own paid + analytics
Founders tired of high CPA, messy tracking, and unclear attribution
If your ads aren’t paying for themselves, I fix that. Visit paxhl dot com to see case studies and results.