Hanzel

Performance Marketing Manager & Growth Specialist | Google Ads + GA4/GTM + Shopif

Verified

With Timeproof

mark as hired

Overview

Looking for full-time work (6 hours/day)

at $8.15/hour ($1,200.00/month)

Bachelors degree

Last Active

October 3rd, 2026 (2 days ago)

Member Since

July 16th, 2018

Profile Description

I’m a Performance Marketing Manager and Growth Specialist with 10+ years running paid media and growth systems for eCommerce, lead generation, and multi-channel businesses. I don’t just manage ads I build revenue engines: clean tracking, sharp attribution, optimized feeds, and conversion-focused funnels that turn spend into profit.

What “Performance Marketing Manager & Growth Specialist” Means in Practice
I own the full growth loop from acquisition to attribution to optimization. I connect Google Ads, GA4, GTM, and your store/CRM so every peso spent is measurable, explainable, and scalable.

I handle:

Account strategy & build: Google Ads (Search, Shopping, PMax, Display, YouTube, Demand Gen), Microsoft/Bing Ads, Meta, TikTok, Amazon PPC

Tracking & attribution: GA4 + GTM setup/audit, enhanced conversions, server-side tracking, cross-channel attribution

Feed & Merchant Center: Google Merchant Center audits, disapproval fixes, feed rules, and Shopping campaign troubleshooting

CRO & funnel optimization: Landing page audits, offer and creative testing, revenue leak detection before they compound

Reporting & insights: Looker Studio dashboards that give one clear view of CAC, ROAS, LTV, and what’s actually driving revenue

Results Delivered
$1M+ in attributed client revenue across eCommerce and service verticals

30–60% CPA reduction across multiple accounts and niches

ROAS improved and stabilized within the first 60 days

Scaled campaigns from break-even to profit repeatedly, with clear guardrails

Campaign Types
Google Search | Performance Max (PMax) | Google Shopping | YouTube | Display | Demand Gen | Remarketing | Microsoft/Bing Ads | Amazon PPC | Facebook/Meta Ads | TikTok Ads

Industries
eCommerce (Shopify/WooCommerce):
Electronics (AU), healthcare products, jewelry, furniture (CA), clothing, decor, OEM

Lead Generation:
Healthcare, dental, legal, home services (plumbing, locksmith, flooring), coaches, agencies

B2B/B2C:
SaaS, hospitality, automotive, retail — from small brands to enterprise accounts

Tools
Google Ads · GA4 · GTM · Google Merchant Center · Looker Studio · Google Search Console · Skai (formerly Kenshoo) · Tableau · Power BI · Shopify · WooCommerce · Microsoft Ads · Amazon Seller Central · Meta Ads Manager · TikTok Ads Manager

Who I Work With
Shopify and WooCommerce store owners who want profitable ad spend, not just traffic

Agencies that need a senior-level operator to own paid + analytics

Founders tired of high CPA, messy tracking, and unclear attribution

If your ads aren’t paying for themselves, I fix that. Visit paxhl dot com to see case studies and results.

Top Skills

Marketing » Performance Marketing

Experience: 5 - 10 years

End-to-end paid media strategy and execution across Google, Meta, TikTok, Amazon, and Bing. Focused on CAC, ROAS, LTV, and scalable growth not just clicks.

Advertising » Google Ads

Experience: 10+ years

Former Google Partner Program and manage multiple accounts in Google ads editor or MCC. Google Ads Certified. Extensive hands-on experience managing and optimizing Google Ads campaigns across multiple industries, with a strong focus on delivering measurable ROI. I have built, scaled, and optimized campaigns across Search, Display, Shopping, YouTube, and Performance Max, handling everything from account structure and keyword strategy to bid management and performance scaling. Proven track record of reducing CPA, improving conversion rates, and driving consistent revenue growth through data-driven campaign execution. Google Ads execution case studies available on request.

Other Skills

Marketing » Marketing Analytics » Google Analytics

Experience: 10+ years

Extensive experience using Google Analytics to track, analyze, and optimize user behavior across multiple traffic sources. Skilled in setting up conversion tracking, custom events, and attribution models. Uses data to identify revenue leaks, improve funnel performance, and drive decision-making at scale.

Marketing » Marketing Analytics » Google Data Studio

Experience: 10+ years

Extensive experience building real-time reporting dashboards that translate complex data into clear performance insights. Connects multiple data sources, automates reporting, and creates client-ready visualizations that support fast, informed decisions.

Advertising » Bing Ads

Experience: 1 - 2 years

Extensive experience managing and scaling campaigns on Microsoft Ads. Leverages lower competition and cost advantages to drive profitable traffic. Strong in keyword targeting, audience layering, and budget allocation for incremental growth.

Advertising » Amazon PPC

Experience: 1 - 2 years

Extensive experience managing Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. Skilled in keyword research, bid optimization, and listing alignment to drive sales velocity and improve ACoS. Focused on scaling profitably within Amazon’s ecosystem.

Marketing » Marketing Analytics » Google Tag Manager

Experience: 5 - 10 years

Extensive experience in implementing and managing Google Tag Manager across a wide range of websites, funnels, and campaign structures. I have built and maintained advanced tracking systems for accurate data collection, including conversion tracking, event tracking, and custom trigger configurations. Highly experienced in GA4 integration, enhanced conversions, and resolving complex tracking issues that directly impact campaign performance. My approach ensures reliable, scalable tracking frameworks that support precise optimization and data-driven decision-making.

Advertising » Facebook Ads

Experience: 1 - 2 years

Extensive experience managing high-spend Facebook and Instagram campaigns across ecommerce and lead generation. Strong in creative testing, audience segmentation, and scaling strategies. Focused on consistent ROAS improvement and lifecycle-based campaign structuring.

Advertising » Tiktok Ads

Experience: 6 months - 1 year

Extensive experience running performance-driven TikTok campaigns with a focus on creative iteration and trend alignment. Understands platform-native behavior and leverages rapid testing frameworks to identify winning ads and scale efficiently.

Advertising » PPC

Experience: 10+ years

Extensive experience in PPC campaign strategy, execution, and optimization, with a focus on maximizing efficiency and profitability. I have managed paid search campaigns across diverse industries, applying advanced techniques in audience targeting, bid optimization, and A/B testing to improve performance. Strong background in continuously refining campaigns to increase ROAS, lower CPA, and scale results based on real performance data and business objectives.

SEO » Local SEO

Experience: 2 - 5 years

3+ years of extensive Local SEO experience driving map pack rankings and inbound leads. Strong in Google Business Profile optimization, citation strategy, local keyword targeting, and review systems. Focused on turning local search visibility into measurable revenue.

E-Commerce » Shopify

Experience: 2 - 5 years

Extensive experience working with Shopify stores, including product setup, conversion optimization, and integration with paid traffic channels. Aligns store structure with ad strategy to maximize conversion rates and average order value.

Project Management

Experience: 10+ years

Extensive experience managing marketing projects across teams, timelines, and deliverables. Uses structured systems to ensure execution speed, accountability, and consistent output. Strong in coordinating cross-functional teams and maintaining operational clarity.

Office and Administration » Data Analytics

Experience: 2 - 5 years

Built Looker Studio dashboards for a US-based agency, connecting Google Ads, Meta Ads, and programmatic ad sources for unified campaign reporting.

Basic Information

Age: 36

Gender: Male

Website: Sign Up with Pro Account to View

Address: Cebu, Cebu

Tests Taken: IQ
Score: 114: DISC
Dominance: 40
Influence: 16
Steadiness: 23
Compliance: 22: English
C1(Advanced)

Government ID: Sign Up with Pro Account to View

“I'm very thankful for what OFS and Onlinejobs.ph has done for me!”

Sam Sapp

SEE MORE REAL RESULTS

“My life has gotten so much better. It changed my life, and I know it can change yours”

- Lukas Rohler

see more real results

BENCHMARKS

Loading Time: Base Classes	0.0011
Controller Execution Time ( Jobseekers / Info )	0.0526
Total Execution Time	0.0572

GET DATA

No GET data exists

MEMORY USAGE

1,733,608 bytes

POST DATA

No POST data exists

URI STRING

jobseekers/info/712440

CLASS/METHOD

jobseekers/info

DATABASE: onlinejobs (Jobseekers:$db) QUERIES: 29 (0.0371 seconds) (Show)

0.0004	`SELECT * FROM exrates WHERE rate_name = 'USD-PHP'`
0.0029	SELECT * FROM `jobseekers` WHERE `jobseeker_id` = '712440' LIMIT 1
0.0100	SELECT * FROM `jobseeker_meta` WHERE `jobseeker_id` = '712440'
0.0014	SELECT `j`., `jj`. FROM `jobseekers` `j` INNER JOIN `jobseekers_jobdata` `jj` ON `j`.`jobseeker_id` = `jj`.`jobseeker_id` WHERE `j`.`jobseeker_id` = '712440'
0.0003	SELECT * FROM `jobseekers_trust` WHERE `jobseeker_id` IS NULL
0.0004	SELECT * FROM `jobseekers` WHERE `jobseeker_id` = '712440' AND `is_private` = 1
0.0027	`SELECT * FROM employment WHERE jobseeker_id = '712440' AND hired > -1`
0.0041	`SELECT employers.contact_name, ec.employer_id, ec.jobseekers_id, ec.is_jobseeker_reply, ec.employer_date, ec.employer_comment, ec.lastmodified FROM employers LEFT JOIN employer_comment ec on employers.employer_id = ec.employer_id WHERE ec.jobseekers_id = '712440' AND employers.deactivate = 0 ORDER BY employer_comment_id DESC`
0.0003	`SELECT * FROM skill_categories ORDER BY cat_order ASC`
0.0005	`SELECT * FROM skill_subcategories ORDER BY subcategory ASC`
0.0003	`SELECT * FROM jobseekers_jobdata WHERE jobseeker_id = 712440 LIMIT 1`
0.0017	`SELECT * FROM jobseekers_skills WHERE jobseeker_id = 712440 LIMIT 1`
0.0011	`SELECT * FROM jobseekers j, jobseekers_jobdata jj,jobseekers_skills js WHERE j.jobseeker_id = '712440' AND j.jobseeker_id = jj.jobseeker_id AND jj.jobseeker_id = js.jobseeker_id`
0.0004	`SELECT *, DATEDIFF('2026-10-05',rebill_date) duration_rebill FROM employers WHERE employer_id = ''`
0.0002	`SELECT * FROM employer_comment WHERE employer_id = ''`
0.0012	SELECT `facebook`, `manual_fb_score` FROM `jobseekers_trust` WHERE `jobseeker_id` = '712440'
0.0033	SELECT * FROM `skills_categories` WHERE `is_approved` = 1 ORDER BY `name`
0.0014	SELECT `jsct`., `jsct`.`id` as `jsct_id`, `sct`. FROM `jobseekers_skills_categories` `jsct` LEFT JOIN `skills_categories` `sct` ON `sct`.`id` = `jsct`.`skill_category_id` WHERE `sct`.`is_approved` = 1 AND `jsct`.`jobseeker_id` = '712440' ORDER BY `jsct`.`rate` DESC
0.0013	SELECT * FROM `jobseekers_trust` WHERE `jobseeker_id` = '712440'
0.0002	`SELECT user_level, rebill_date, jobseekers_seen, jobseekers_seen_override from employers WHERE employer_id = ''`
0.0003	SELECT * FROM `testimonial_videos` WHERE `placement` = 1 OR `placement` = 0 ORDER BY RAND()
0.0003	SELECT * FROM `testimonial_videos` WHERE `placement` = 2 OR `placement` = 0 ORDER BY RAND()
0.0003	`select * from teasers`
0.0007	SELECT * FROM `employers` WHERE `employer_id` IS NULL LIMIT 1
0.0002	`SELECT user_level, rebill_date, jobseekers_seen, jobseekers_seen_override from employers WHERE employer_id = ''`
0.0003	SELECT * FROM `employers` WHERE `employer_id` IS NULL LIMIT 1
0.0002	`SELECT user_level, rebill_date, jobseekers_seen, jobseekers_seen_override from employers WHERE employer_id = ''`
0.0002	`SELECT user_level, rebill_date, jobseekers_seen, jobseekers_seen_override from employers WHERE employer_id = ''`
0.0003	`SELECT * FROM notes WHERE employer_id = '0'`

HTTP HEADERS (Show)

SESSION DATA (Show)

__ci_last_regenerate	1791222587
last_page	https://v1.stage.onlinejobs.ph/jobseekers/info/712440
csrf-token	b1998e4a936ea9a9571cc05d618f9f07

CONFIG VARIABLES (Show)

base_url	https://v1.stage.onlinejobs.ph
log_threshold	2
enable_profiler
index_page
uri_protocol	PATH_INFO
url_suffix
language	english
charset	UTF-8
enable_hooks	1
subclass_prefix	MY_
composer_autoload	vendor/autoload.php
permitted_uri_chars	a-z 0-9~%.:_\=\-\+\@?\&
enable_query_strings
controller_trigger	c
function_trigger	m
directory_trigger	d
allow_get_array	1
log_path
log_file_extension
log_file_permissions	420
log_date_format	Y-m-d H:i:s
error_views_path
cache_path
cache_query_string
encryption_key	OdBUArjiWg9I7u7bvAwQ7Fu35VB1kzga
sess_driver	files
sess_cookie_name	ci_session
sess_expiration	2678400
sess_save_path
sess_match_ip
sess_time_to_update	300
sess_regenerate_destroy
cookie_prefix
cookie_domain
cookie_path	/
cookie_secure
cookie_httponly
standardize_newlines
global_xss_filtering	1
csrf_protection
csrf_token_name	csrf_test_name
csrf_cookie_name	csrf_cookie_name
csrf_expire	7200
csrf_regenerate	1
csrf_exclude_uris	Array ( )
compress_output
time_reference	local
rewrite_short_tags
proxy_ips
ojadmin	JpjZkQN5A8l@^L
salt	+UFjSAT49tPZLtmU2CIG2FYN7pRhgsWyLHgSyQa6k3I=
queue_enabled
twilio	Array ( [sid] => AC00c0594045c6eef9407e8fff01f3d467 [token] => f0bfc0b73444a077894a43f5f75e6d41 [length] => 6 [from] => +639221200200 [code_expiry_seconds] => 14400 )
maintenance	Array ( [admin] => Array ( [verification] => ) [announcement_bar] => Array ( [show_slow_issue_message] => ) )
trustpilot	Array ( [to_email] => onlinejobs.ph+3d844ebf71@invite.trustpilot.com )
services	Array ( [google_tag_manager] => Array ( [id] => GTM-T5CQMS6P ) [chatgpt] => Array ( [secret] => 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 ) [claude] => Array ( [secret] => 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 ) )
v2_url	https://v2.onlinejobs.ph
replacemyself_secret_key	Kk1WpgTMkc4wBQOqC5rqCssdLhACKrsJeTtO1ywUkT4=
app	Array ( [app] => Array ( [command] => Array ( [map] => Array ( [OnlineJobs\Mailer\Command\SendEmailCommand] => OnlineJobs\Mailer\Handler\SendEmailHandler [OnlineJobs\Mail\Command\SendEmailCommand] => OnlineJobs\Mail\Handler\SendEmailHandler [OnlineJobs\Mail\Command\QueueEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueEmailPendingHandler [OnlineJobs\Mail\Command\QueueJobEmailPendingCommand] => OnlineJobs\Mail\Handler\QueueJobEmailPendingHandler [OnlineJobs\Mail\Command\QueueUnapprovedEmailCommand] => OnlineJobs\Mail\Handler\QueueUnapprovedEmailHandler [OnlineJobs\Mail\Command\ProcessEmailQueueCommand] => OnlineJobs\Mail\Handler\ProcessEmailQueueHandler [OnlineJobs\Mail\Command\PutJobseekerEmailOnHoldCommand] => OnlineJobs\Mail\Handler\PutJobseekerEmailOnHoldHandler [OnlineJobs\Purchase\Command\RealEstateVaCourseCommand] => OnlineJobs\Purchase\Handler\RealEstateVaCourseHandler [OnlineJobs\Test\Command\HelloCommand] => OnlineJobs\Test\Handler\HelloHandler ) [middleware] => Array ( ) ) [providers] => Array ( [0] => OnlineJobs\Bus\BusServiceProvider [1] => OnlineJobs\Database\DbServiceProvider [2] => OnlineJobs\Mailer\MailerServiceProvider [3] => OnlineJobs\Support\SupportServiceProvider [4] => OnlineJobs\Employer\ServiceProvider [5] => OnlineJobs\Jobseeker\ServiceProvider [6] => OnlineJobs\Mail\ServiceProvider [7] => OnlineJobs\Postal\ServiceProvider [8] => OnlineJobs\Queue\ServiceProvider [9] => OnlineJobs\Courier\ServiceProvider [10] => OnlineJobs\Job\ServiceProvider [11] => OnlineJobs\Purchase\ServiceProvider ) ) )
meta	Array ( [facebook] => Array ( [input] => 1 [connect] => 2 [timezone] => 3 [url] => 30 [id] => 31 [photo] => 32 [name] => 33 [email] => 34 [review] => 35 ) [trust] => Array ( [government_id] => 4 [utility_bill] => 5 [selfie_photo] => 6 [profile_picture] => 7 [phone_number] => 8 [facebook] => 9 ) [verify] => Array ( [profile_picture] => 10 [government_id] => 11 [selfie_photo] => 12 [utility_bill] => 13 [address] => 14 [name] => 15 [reviewed] => 16 [government_group] => 28 [address_group] => 29 [mobile] => 38 ) [address] => Array ( [complete] => 17 [room_unit_no] => 20 [house_no] => 21 [street] => 22 [subdivision] => 23 [barangay] => 24 [city] => 25 [province] => 26 [postcode] => 27 ) [reviewed] => Array ( [similar_names] => 1 ) [name] => 18 [phone] => 19 [sms_verification_code] => 36 [resend_verification_code] => 37 [address_read] => 39 [first_name] => 100 [middle_name] => 101 [last_name] => 102 [edit] => Array ( [government_id_group] => 40 [address_group] => 41 [mobile_group] => 42 ) [salary_re_entry] => 103 [id_proof_recalibrate] => 104 [email] => 44 [mobile_verification_type] => 45 )
honeypot	Array ( [name_field] => my_name [enabled] => 1 )

HTTP_ACCEPT	/
HTTP_USER_AGENT	Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
HTTP_CONNECTION	Upgrade
SERVER_PORT	80
SERVER_NAME	v1.stage.onlinejobs.ph
REMOTE_ADDR	127.0.0.1
SERVER_SOFTWARE	Apache/2.4.58 (Ubuntu)
HTTP_ACCEPT_LANGUAGE
SCRIPT_NAME	/index.php
REQUEST_METHOD	GET
HTTP_HOST
REMOTE_HOST
CONTENT_TYPE
SERVER_PROTOCOL	HTTP/1.1
QUERY_STRING
HTTP_ACCEPT_ENCODING	gzip, br, zstd, deflate
HTTP_X_FORWARDED_FOR	216.73.216.43
HTTP_DNT