I’m a Google Ads Specialist with strong experience in managing and optimizing PPC campaigns for lead generation and business growth. I specialize in keyword research, campaign structuring, conversion tracking, and continuous performance optimization to maximize ROI. I have a solid understanding of audience targeting, ad copywriting, and data analysis, allowing me to make strategic decisions that improve campaign performance.

Hi! I’m Rene O. Macatol Jr., a Certified Google Ads Specialist and Social Media Manager with skills in Google Ads, Facebook Ads, and social media marketing. I specialize in creating high-converting ad campaigns that help businesses increase visibility, generate quality leads, boost sales, and maximize ROI.

I have hands-on knowledge in Google Ads including Search, Video, Performance Max (P-Max), Display, and Shopping campaigns, with a strong focus on keyword targeting, audience segmentation, campaign optimization, and performance tracking. I am also continuously improving my expertise in Facebook Ads to help businesses grow across multiple platforms.

As a Social Media Manager, I understand how to create engaging content, manage online presence, and build strategies that connect brands with their target audience. I’m passionate about digital marketing, data-driven strategies, and helping businesses achieve measurable growth.

Let’s work together and take your advertising campaigns to the next level!

Website developer | Designer | Technical SEO | Elementor Specialist

Google Ads Certified Specialist with over 3 years of experience managing and optimizing lead generation campaigns for businesses across multiple industries. Experienced in working within a fast-paced digital marketing agency environment, managing and optimizing more than 90 Google Ads accounts while delivering measurable improvements in lead volume, campaign efficiency, and return on ad spend.

Skilled in campaign strategy, keyword research, account structuring, search term analysis, ad copy optimization, bidding strategy management, and negative keyword implementation to maintain highly relevant and cost-effective campaigns. Proficient in managing Search, Performance Max, Display, and Remarketing campaigns with a strong focus on generating qualified leads and maximizing conversion opportunities.

Experienced in implementing and troubleshooting conversion tracking using Google Ads Conversion Tracking, Google Analytics 4 (GA4), and Google Tag Manager (GTM) to ensure accurate reporting and performance measurement. Adept at analyzing key metrics such as CTR, CPC, CPA, CPL, conversion rates, and Quality Score to identify growth opportunities and continuously improve campaign performance.

Strong background in audience targeting, competitor analysis, budget management, landing page evaluation, and ongoing campaign optimization. Recognized for effectively handling a large portfolio of accounts, prioritizing tasks, and delivering consistent results in high-volume agency settings.

Committed to helping businesses achieve sustainable growth through data-driven advertising strategies, continuous optimization, and performance-focused digital marketing solutions that generate high-quality leads and measurable business outcomes.

Licensed Professional Teacher with strong multitasking abilities and a passion for organization and efficiency. Experienced in teaching, tutoring, and data entry, with a proven ability to manage multiple responsibilities while maintaining high attention to detail. Proficient in Microsoft Office, Google Workspace, and a variety of digital tools essential for administrative and virtual support tasks.

Highly adaptable, reliable, and committed to delivering accurate, high-quality work. Skilled in communication, time management, and problem-solving, making me an effective Virtual Assistant capable of supporting clients in achieving their goals efficiently.

Detail-oriented and highly motivated web developer with 4 years of experience creating and implementing innovative web designs and user experiences. Skilled in front-end and back-end development, and responsive design, and proficient in various CMS and programming languages. Adept at collaborating with clients to drive project success. Seeking an opportunity to contribute my technical skills and creativity to a dynamic team or individual.

Skills
- Languages: HTML, CSS, Liquid, and JavaScript- Text Editors: Sublime Text, Visual Studio Code, Atom- Problem Solving: Hacked and down websites through Cpanel, debugging, page not found, broken links- CMS Web Development: WordPress, WordPress Plugins, Shopify, Wix- Page Builders & Themes: ELEMENTOR, WPpagebuilder, Dive pagebuilder, Salient Theme, Divi, OceanWp, Astra, etc.- Design Tools: Photoshop, Canva.- Productivity Tools: Google Drive (Sheets, Docs) - Collaboration: Team player, effective communication- Strong problem-solving skills and attention to detail.- Ability to work independently and meet deadlines.- Strong organizational and time-management skills.- Other Skills: Data entry, versatility, time management, and willingness to learn

I am a results-driven Digital Marketing Specialist with experience in Facebook Ads, Google Ads, GoHighLevel, and Social Media Management. I help businesses generate quality leads, improve online visibility, and streamline their marketing systems through effective ad strategies, CRM automation, funnels, landing pages, and content management.

With hands-on experience in Meta Ads campaign setup, audience targeting, creative testing, lead generation, campaign optimization, and reporting, I focus on helping businesses attract the right customers and convert them into booked appointments or sales.

I am also skilled in GoHighLevel, including funnel building, workflow automation, calendar setup, CRM pipelines, email/SMS follow-ups, reputation management, and lead nurturing systems. Alongside paid advertising, I support businesses with social media content planning, scheduling, caption writing, basic graphic design, and performance tracking.

My goal is to help business owners save time, improve their marketing process, and achieve consistent growth through strategic advertising and automation.

Skilled digital marketer focused on creating engaging content and optimizing online campaigns for growth.Skills:Social Media Marketing / ManagementGo high-level Digital Marketing Skills - A/B Testing, Competitor Analysis. Data Analytics and Campaign Tracking Google, Facebook, Instagram and LinkedIn Media Buying AdsSocial Media Management: Facebook, LinkedIn, Instagram and GoogleCopywriting for social media and blog articles and Email CopywritingBrand Awareness and Recognition Strategy with Basic SEO backgroundCanva Graphic Design / Content Creator
I'll listen to your concerns and those of your business to establish a strategy that will help you attract new customers and a lot of traffic to your website and social media pages by targeting and retargeting your target demographic with the most outstanding, innovative, and well-designed ads.


DISC Personality Test

INFLUENCE: At work I look for ways to motivate and help others.

I don’t just run ads, I design systems that turn ad spend into predictable, profitable growth.
Over the past 3 years, I’ve managed Google Ads campaigns for international clients. What I’ve learned is simple: the difference between an average media buyer and a real performance marketer is strategy.
My focus is on three things:
Driving the right traffic – getting in front of people who are ready to buy or take action, not just chasing clicks.
Building funnels that convert – structuring campaigns across cold, warm, and remarketing stages so every dollar pushes leads further down the pipeline.
Measuring what matters – using GA4, GTM, Enhanced Conversions, and offline conversion tracking to prove ROI, not just report vanity metrics.
To make this work, I follow a framework I’ve refined: Foundation & Tracking ? Campaign Engineering ? Optimization & Scaling ? Pro-Level Differentiation. It keeps campaigns focused, structured, and scalable.
What this means for agencies and brands: I don’t just “manage” campaigns. I help bring clarity to messy ad accounts, create funnels that generate qualified leads, and scale results in a way that aligns with business goals.
If you’re looking for a performance marketer/google ads specialist who can plug into your team, communicate with clients, and focus on growth instead of guesswork, let’s connect. ????

A Google Ads Manager is a professional responsible for creating, implementing, and managing pay-per-click (PPC) advertising campaigns on the Google Ads platform. This role focuses on driving online traffic, increasing brand visibility, and achieving measurable business goals such as lead generation, conversions, and revenue growth.

Google Ads & Bookkeeping Specialist

I help businesses grow through high-converting Google Ads campaigns and accurate, stress-free bookkeeping. With hands-on experience running ads for local service businesses and eCommerce food brands, I know how to craft strategies that drive leads, boost sales, and maximize ROI.

On the finance side, I bring 10+ years of bookkeeping expertise, including QuickBooks Online (ProAdvisor Certified), Xero (Advisor Certified), and Xero Payroll. From reconciliations and budgeting to inventory management and financial reporting, I ensure numbers are accurate, clear, and decision-ready.

What sets me apart is my results-oriented approach: I dig into both campaign data and financial records to spot opportunities, resolve discrepancies fast, and keep everything running smoothly.

I’m committed to delivering measurable results while building strong client relationships through clear communication, transparency, and consistent support.

I am a Digital Marketing Specialist with strong expertise in SEO, content creation, and digital strategy. I have hands-on experience in keyword research, on-page optimization, off-page SEO, technical SEO, applying SEO best practices to drive traffic and improve search rankings.

I also expert in Meta and Google Ads.

Reliable, Quality of work, Detail-oriented, Fast learner, Proactive and Easy to work with.

Google Ads Specialist | Paid Search | Lead Generation | $10K+/month Ad Spend
I don't just run ads — I build revenue systems.

Specializations:
> Search campaign architecture & restructuring
> Intent-based audience segmentation & remarketing
> Smart bidding — tCPA, tROAS, portfolio bid strategies
> Full-funnel analysis — SQR, CTR, CVR, CPA, ROAS
> Conversion tracking, attribution modeling & anomaly detection
> Aggressive negative keyword management to eliminate wasted spend

My approach:
Data in. Waste out. Performance up.
I audit before I touch anything. I test before I scale. Every decision is backed by data — not gut feel.

What clients get:
Tighter targeting. Lower CPL. Higher ROAS. Cleaner account structure.
Not looking for short gigs. Looking for accounts I can own and grow long-term.

PROVEN RESULTS

135.66x Best Campaign ROAS — Google Ads (Agency — Branded Search)
A$150,000+ Revenue Generated — Google Ads (23 Clients, 4 Markets)
526+ Campaigns Managed — AU, NZ, US, EU
A$6,400+/day Managed Spend — Across 10 Accounts Daily
573 Conversions at $6.25 CPA — Google Ads (Direct Client)
66 Leads at $9.11 CPL (63-82% Below Avg) — Meta Ads
3.45x ROAS — Facebook Ads
50+ GHL Automations | 468+ Enrollments
Live AI Chatbot — 100% Success Rate, 24/7
12 Years US/AU/NZ/EU Remote Experience (2014–Present)


WHY HIRE ME INSTEAD OF 5 SEPARATE PEOPLE

One person. One unified system. Every lead followed up automatically.

Ads drive leads > GHL captures > n8n AI qualifies 24/7 > GHL nurtures > AI chatbot responds > appointment booked > deal closed

I also manage high-volume Google Ads portfolios — 23 clients across Australia, New Zealand, the US, and Europe. Full-funnel architecture. Daily performance tracking. GTM/server-side tracking audits. Shopify CRO. Product feed management.

Nothing falls through the cracks.


CLIENT RESULTS — GOOGLE ADS AGENCY (23 CLIENTS)

135.66x ROAS on Branded Search — A$5,098 revenue from A$37 spend
80.56x ROAS on Branded Search — A$5,605 revenue from A$69 spend
62.27x ROAS on Branded Shopping — 101 conversions from A$1,216 spend
12.68x ROAS on first tracked conversion day — complete account built from scratch
8.86x ROAS on NZ PMax — A$11,759 revenue from A$1,326 spend
8.24x Blended ROAS — A$14,153 revenue from A$1,716 spend (luxury accessories)
6.81x ROAS with all campaigns budget-limited — scaling opportunity identified
4.87x ROAS launching US market — US$6,315 from US$1,298 spend (109 conversions)
~10x Sustained Blended ROAS — daily pacing accuracy within 1-6%

Industries: Luxury accessories, sporting goods, fitness equipment, health supplements, auto parts, vehicle storage, campervan hire, energy/solar, commercial equipment, vintage automotive, sleep products, car fragrances, kids products, sports apparel, health & wellness


CLIENT RESULTS — DIRECT CLIENTS

YOUTHOLOGY MED SPA — Meta Ads + GHL
66 leads at $9.11 CPL. 12 workflows. 141+ contacts. 468+ automated enrollments.

CLOVERQUIKPRO — Google Ads + GHL
49 leads in 44 days at $44.83 CPL (39% below avg). 7.39% CTR (133% above avg).

JUSTRITE4US — Facebook Ads
3.45x ROAS. $0.20-$0.50 CPC.

AI CHATBOT — n8n + Groq LLaMA 3.3 70B
Self-hosted. 100% success rate. Sub-3s responses. 24/7. Live in production.


WHAT I BUILD

Google Ads (Agency-Level): Search, Shopping, PMax, Remarketing. 23 clients, 526+ campaigns, 4 markets. Full account builds from scratch. Brand vs prospecting segmentation. Three-tier Shopping architecture. Iterative campaign testing (V1-V3).

Technical & Tracking: GTM audits (web + server-side). Server-side tracking (Stape). Conversion goal configuration. Product feed management (Simprosys, Google Sheets supplemental feeds). GA4, Microsoft Clarity, Facebook Pixel, Consent Mode verification.

Shopify CRO: Customer review programs (-----------). FAQ builds. Currency display diagnostics. Product disapproval resolution. Unfulfilled order audits.

GoHighLevel (Expert): CRM, funnels, workflows, pipelines, email/SMS, booking. 50+ automations.

n8n AI Automation: Self-hosted chatbots, API integrations, lead scoring.

Google Ads (Direct): Search, Display, Shopping, PMax. 573 conversions, $6.25 CPA.

Meta/Facebook Ads: Prospecting, retargeting, lead forms. 3.45x ROAS.


KEY TECHNICAL ACHIEVEMENTS

Built complete Google Ads account from scratch — 12.68x ROAS on day one
Conducted full server-side tracking audit (Website > GTM Web > Stape > GTM Server > Google Ads) — prevented unnecessary tracking rebuild
Implemented complete customer review program in one session — 0 to 4.7-star rating
Diagnosed currency display mismatch as primary conversion blocker
Identified 26 negative keyword candidates in single search terms audit
Corrected Shopping feed inventory filter typo silently excluding products
Managed 10 client accounts simultaneously with daily EOD reporting
Maintained daily spend pacing accuracy within 1-6% across 30-day periods


TRACK RECORD (2014–PRESENT)

2026: Google Ads Agency (23 Clients, AU/NZ/US/EU) + AI Engineer + Youthology Med Spa + CloverQuikPro
2025: ElevateFlow CRM Solutions (San Francisco)
2024: NextStep Automation Agency (New York)
2023: GrowthPath Systems (Miami) + JustRite4Us
-----------: E-Commerce across 9 US brands

12+ verifiable employer references available.


WORKING WITH ME

I report before you ask
If I say Tuesday, it is done Tuesday
Full-time, 40 hrs/week
C2 English (Advanced/Mastery)
6AM-8PM PHT (flexible for US/AU/NZ/EU hours)


Portfolio with 22+ case studies — copy and paste into your browser:
notion.so/Sigfredo-s-Automation-VA-Portfolio-2a0df98e6a6f8070b82fc8d65579c7a5

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Versatile Digital Marketing Professional Looking for Part-time or Flexible Work Only

Dynamic Virtual Assistant | Skilled Social Media Manager | Proven Appointment Setter

Seeking to leverage my diverse skill set in a part-time or gig-based role that aligns with flexible scheduling or Australian time zones. With a proven track record in effectively managing virtual tasks, driving social media engagement, and securing qualified appointments, I am committed to delivering exceptional results.

Key Skills:
Virtual Assistance: Administrative support, calendar management, research, data entry
Social Media Management: Content creation, community engagement, platform optimization (Facebook, Instagram, LinkedIn, Twitter)
Appointment Setting: Prospecting, qualifying leads, scheduling meetings

Looking to:
Contribute to the growth and success of innovative digital marketing campaigns
Collaborate with cross-functional teams to achieve business objectives
Continuously develop my skills and stay up-to-date with industry trends
Let's connect to discuss how my expertise can benefit your team and drive your business forward.