Real Estate Marketing & Automation Specialist

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: TYPE OF WORK

Full Time

: SALARY

Up to $1200

: HOURS PER WEEK

40

: DATE UPDATED

Jul 23, 2026

JOB OVERVIEW

We are seeking an experienced AI Automation & Digital Marketing Manager to lead our automation, marketing, CRM, SEO, and digital growth initiatives. This is a long-term leadership role for someone who can help scale our business through technology, AI, and data-driven marketing.

Position Summary

We are looking for a highly motivated, organized, and tech-savvy professional who can automate business processes, generate qualified leads, manage digital marketing, improve our online presence, and build scalable systems using AI.

The ideal candidate should have experience with CRM management, email marketing, SEO, social media marketing, Google Ads, content marketing, and AI-powered automation.

Key Responsibilities

1. AI Automation (Highest Priority)

The primary responsibility of this role is to automate as much of our business as possible using AI and modern automation tools.

Responsibilities include:

* Analyze current business processes and identify automation opportunities.
* Design and implement AI-powered workflows to reduce manual work.
* Automate lead generation, lead qualification, lead nurturing, and follow-up processes.
* Build automated workflows within Keller Williams Command.
* Create and optimize automated GMass email campaigns and follow-up sequences.
* Automate content creation using AI for blogs, listing descriptions, newsletters, emails, and social media.
* Integrate business applications wherever possible through APIs or automation platforms.
* Continuously research and recommend new AI tools and automation technologies.
* Document and maintain all automation workflows.
* Improve operational efficiency through automation and process optimization.

2. Lead Generation

Generate qualified residential and commercial seller leads by:

* Working daily on expired, withdrawn, canceled, and terminated listings.
* Researching property owners and investors.
* Building commercial prospect databases.
* Organizing and maintaining lead databases.
* Verifying compliance with DNC requirements before outreach.
* Importing and segmenting leads within Keller Williams Command.

3. CRM Management

* Manage and maintain Keller Williams Command CRM.
* Import, organize, tag, and segment leads.
* Create automated follow-up workflows.
* Maintain accurate and clean CRM records.
* Improve CRM efficiency and lead tracking.

4. Email Marketing

Using GMass:

* Create and manage automated email campaigns.
* Build multi-step follow-up sequences.
* Improve deliverability and inbox placement.
* Personalize campaigns using AI.
* Monitor campaign performance and optimize open, click, and reply rates.

5. Commercial Lead Generation

Generate opportunities for:

* Apartment Complexes
* Shopping Centers
* Retail Properties
* Office Buildings
* Industrial Properties
* Land
* Gas Stations
* Truck Stops
* Development Sites

Research property owners, investors, and decision-makers while maintaining organized prospect databases.

6. Content Marketing

Create and publish high-quality content, including:

* Commercial real estate blogs
* Residential market updates
* Investment articles
* Buyer and seller guides
* Market reports
* Newsletters
* SEO-optimized website content

Publish content regularly to improve website authority and lead generation.

7. Lead Magnets

Develop and manage lead-generation assets such as:

* Market reports
* Commercial investment guides
* Buyer and seller checklists
* Downloadable resources
* Investor guides
* Landing pages
* Email newsletters

8. Social Media Management

Manage and grow our presence on:

* Facebook
* Instagram
* LinkedIn
* YouTube
* X (Twitter)
* Google Business Profile

Responsibilities include:

* Content planning
* Graphic coordination
* Caption writing
* AI-generated content
* Scheduling posts
* Community engagement
* Analytics and reporting
* Brand consistency

9. SEO & Website Growth

Develop and execute SEO strategies to improve our online visibility.

Responsibilities include:

* On-page SEO
* Technical SEO recommendations
* Keyword research
* Local SEO
* Blog optimization
* Landing page optimization
* Internal linking
* Website content optimization
* Monitoring Google rankings
* Increasing organic traffic
* Building website authority

10. Google Business Profile

Manage and optimize our Google Business Profile by:

* Increasing local search visibility
* Managing business information
* Responding to customer reviews
* Improving ratings and reputation
* Optimizing photos, services, and updates
* Growing Google Maps presence

11. Google Ads

Plan and manage Google Ads campaigns by:

* Creating lead generation campaigns
* Conducting keyword research
* Managing budgets
* Improving Quality Scores
* Optimizing conversions
* Monitoring ROI
* Preparing monthly reports

Required Skills

Real Estate Platforms

Experience with one or more of the following:

* Keller Williams Command (Required)
* HAR MLS
* Remine
* PropStream
* Regrid
* ----------
* CoStar
* Crexi
* LoopNet

Marketing & AI

* ChatGPT / OpenAI or similar AI tools
* GMass
* AI content generation
* Prompt engineering
* Marketing automation
* Email marketing

Digital Marketing

* SEO
* Google Ads
* Google Business Profile
* Social Media Marketing
* Content Marketing
* Lead Generation
* WordPress or similar CMS
* Canva
* Google Analytics

Technical Skills (Preferred)

Experience with automation tools such as:

* ----------
* Zapier
* n8n
* APIs
* Webhooks
* Google Apps Script

(Experience with automation platforms is highly preferred. If you have built AI-powered workflows or business automations, please highlight them in your application.)

Qualifications

* Minimum 3 years of digital marketing experience.
* Experience working in real estate is highly preferred.
* Strong written and spoken English.
* Excellent organizational and project management skills.
* Ability to work independently and solve problems proactively.
* Experience with AI-powered tools and automation is highly desirable.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

* Number of qualified residential and commercial leads generated.
* Business processes successfully automated.
* CRM accuracy and organization.
* Email campaign performance.
* Website traffic and SEO rankings.
* Google Business Profile growth and ratings.
* Google Ads performance and ROI.
* Social media engagement and audience growth.
* Blog and content publishing consistency.
* Overall contribution to business growth through automation and marketing.

Why Join The Alam Group?

* Long-term career opportunity with a growing real estate company.
* Work directly with leadership to build scalable systems.
* Opportunity to implement AI and automation across the business.
* Work on exciting residential and commercial real estate projects.
* Opportunity for performance-based bonuses and career growth.

To Apply

Please submit:

* Resume
* Portfolio of marketing and automation projects
* Examples of AI workflows or automations you have built
* Examples of SEO, Google Ads, or social media campaigns you have managed
* Links to websites or businesses you have helped grow

SKILL REQUIREMENT

Technology Proficiency Executive Assistance AI Automation

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Real Estate Marketing & Automation Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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