Personal Assistant – LinkedIn & Personal Brand Specialist

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TYPE OF WORK

Part Time

SALARY

4

HOURS PER WEEK

15

DATE UPDATED

Oct 7, 2026

JOB OVERVIEW

## Executive Assistant – LinkedIn & Personal Brand Specialist

We are looking for a **proactive, forward-thinking Executive Assistant with strong LinkedIn and personal branding experience** to support a growing business owner.

This is not a role for someone who simply waits for instructions. We are looking for someone who can **think ahead, identify opportunities, take ownership and bring ideas to the table.**

### Working Hours

- **3–4 hours per day**
- Ideally between **10:00 AM–2:00 PM BST**

### What We’re Looking For

We are looking for someone who is:

- Highly proactive and forward-thinking
- Confident working independently
- **Experienced in LinkedIn management and personal branding**
- Strong in LinkedIn content strategy and engagement
- Excellent at research and identifying opportunities
- A strong communicator with good written English
- Organised and able to manage multiple priorities
- Comfortable supporting both **professional and personal/lifestyle tasks**
- Creative and able to come up with content and growth ideas
- Someone who takes initiative rather than waiting to be told what to do

### Main Focus: LinkedIn & Personal Brand

The main goal of this role is to help **grow and strengthen the business owner's personal LinkedIn presence**, while also supporting the company's business LinkedIn account.

The successful candidate will help:

- Grow the personal LinkedIn profile and increase relevant connections
- Increase engagement and visibility
- Identify potential clients, families, companies and family offices
- Research relevant people and organisations to connect with
- Identify networking, collaboration and speaking opportunities
- Look for opportunities for greater marketing exposure
- Engage strategically with relevant LinkedIn posts and conversations
- Develop strong content ideas based on current trends and relevant industry topics
- Help position the business owner as a knowledgeable and trusted professional in her field
- Support the growth of the business LinkedIn account alongside the personal profile

### Content & Engagement

You will be responsible for helping develop a **consistent and strategic LinkedIn presence**, including:

- Creating and suggesting content ideas
- Planning posts and maintaining a content calendar
- Recommending an appropriate posting frequency
- Writing or assisting with LinkedIn posts
- Regularly liking, commenting and engaging with relevant content
- Building meaningful and relevant connections
- Researching potential opportunities and people to connect with
- Monitoring LinkedIn conversations, trends and relevant industry topics

We are not simply looking for someone to post content. **We want someone who understands how to use LinkedIn strategically to build a personal brand, increase visibility and create genuine business opportunities.**

### Proactive & Forward-Thinking Support

You should be someone who naturally asks:

**“What can we do next?”**

We want a PA who can:

- Spot opportunities before being asked
- Bring fresh ideas and recommendations
- Research potential leads and connections
- Identify people the business owner should be speaking to
- Suggest ways to improve visibility and engagement
- Think strategically about LinkedIn growth
- Help create better systems and workflows
- Take ownership of tasks from start to finish

### Other EA / PA Support

Alongside LinkedIn and personal branding, you may also assist with general **EA/PA and personal/lifestyle tasks** as needed.

### IMPORTANT – APPLICATION REQUIREMENT

**Please do not apply if you do not have strong, hands-on LinkedIn experience.**

As part of the application process, shortlisted candidates will be asked to prepare a **short trial/sample 30-day LinkedIn strategy**.

We would like you to show us how you would approach growing:

1. **The business owner's personal LinkedIn profile**
2. **The company's LinkedIn business account**

Your sample should include your ideas for:

- Content strategy
- Content topics/ideas
- Suggested posting frequency
- Engagement strategy
- Connection-building strategy
- How you would increase visibility
- How you would identify relevant opportunities
- Goals/KPIs you would aim for during the first 30 days

**The key question we want you to answer is:**

> *“What would you do in your first 30 days to grow the business owner's LinkedIn presence, increase her visibility and identify new opportunities?”*

We are looking for **your own ideas and strategy**, so please make the proposal specific rather than submitting a generic LinkedIn plan.

### To Apply

Please send:

- Your updated CV
- A short introduction about yourself
- Examples of LinkedIn accounts or personal brands you have managed, if available
- A brief explanation of your LinkedIn experience
- Your **sample 30-day LinkedIn strategy/content calendar**

We are looking for someone who wants to become a **trusted right hand to the business owner**, not simply someone who completes a list of tasks.

If you are proactive, strategic, organised and genuinely good at LinkedIn, we would love to hear from you.

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