Real Estate CRM & Lead Conversion Specialist *Salary plus Bonus*

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TYPE OF WORK

Part Time

SALARY

$10/ hour

HOURS PER WEEK

23

DATE UPDATED

Aug 4, 2026

JOB OVERVIEW

I'm a NYC real estate agent focused on multifamily and investor clients. Leads come in through my CRM and through Instagram DMs faster than I can respond to them, and slow follow-up is costing me deals.

I'm looking for one person to own the front end of my lead pipeline: keep the CRM clean, answer Instagram inquiries, and make the first qualifying call to anyone who shows real interest, create automations to assist 

This is not a general admin role. You'll be talking to real prospects and touching real deals. If you've done ISA work, transaction coordination, or run a real estate CRM before, this will feel familiar.
Starting at 22.5 hours/week. If the first 90 days go well, this becomes full-time.

What You'll Own
CRM management - Keep contact records, notes, tags, and pipeline stages current in Lofty. No lead falls through.
Instagram DMs - Respond to inbound inquiries promptly and professionally, in my voice.
Initial qualifying calls - Call warm leads, ask the qualifying questions, log the answers, and book the ones worth booking.
Deal support - Track paperwork status on active deals so I always know where each file stands.
Follow SOPs - I'll give you documented processes. Follow them, and flag it when one is broken or missing.
Over time, if you have the aptitude, there's room to help build simple automations (Zapier, ManyChat) to reduce the manual work. That's a bonus, not a requirement.

What Success Looks Like (First 90 Days)
No lead sits untouched in the CRM for more than 24 hours
Instagram DMs answered within a few hours during business hours
Every warm lead gets a qualifying call within 1 business day of showing interest
Every active deal has a current, logged paperwork status
Able to to coordinate viewing
I'll measure you against these things. Nothing hidden.

Requirements
Excellent spoken English. You'll be calling US prospects directly. Clear, confident, minimal accent.
Full EST overlap. Roughly 2pm–7pm EST daily to start. This is non-negotiable - the calls have to happen when leads are awake.
Prior experience with a real estate CRM & automation platforms (Lofty, Follow Up Boss, kvCORE, Sierra, or similar)
Comfortable making outbound calls to strangers
Strong written English for DMs and email follow-up
Reliable internet and a quiet space for calls
Self-directed - you'll get priorities, not micromanagement
Familiarity with Zapier, ManyChat, or similar

Nice to Have
Experience with multifamily or investor-focused real estate
Prior ISA or transaction coordinator background

How to Apply
Applications that skip these steps won't be reviewed.
Put "PIPELINE - [The number of years in experience you have]" in the subject line.
Include a picture of your favorite fruit and answer these three questions in your reply:
Which real estate CRM have you used most, and what specifically did you do in it day to day?
A lead DMs "is this still available?" on an Instagram post about a 3-family in Brooklyn. What are the first two things you say back?
Describe a time you had to follow up with someone who went quiet. What did you actually do? Role play how'd you respond
Record a 60-second video or Loom introducing yourself and answering question all 3 questions out loud.

SKILL REQUIREMENT
Real Estate Cold Calling Executive Assistance
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