Appointment Setter & Sales Negotiator (Construction)

Salary: $600/month + Bonuses + Increment within 3 months based on performance

Paid every 2 weeks initially (moving to monthly payments after the probation period)
$100 bonus for every qualified lead that converts into a signed construction project
Overtime: $4/hour for any work requested outside normal working hours

About Us

GroundUp Construction is a fast-growing UK construction company specialising in home extensions, loft conversions, garage conversions, full house refurbishments and property developments.

Our long-term vision is to build one of the leading residential construction companies in Yorkshire while continuing to acquire and develop our own property portfolio.

We're looking for someone who wants more than just another remote job. We want someone who can become a key member of the business and grow with us over the coming years.

Working Hours
Monday to Friday
8:00 AM – 5:00 PM (UK Time)
1-hour unpaid lunch break
You must not have any other work commitments during these hours.
Any work requested outside these hours will be paid at $4/hour overtime.

Your Main Role

Your primary responsibility is to generate appointments and convert leads into paying customers.

You'll be responsible for:

Following up with Leads from the sales funnel within 5 minutes
Calling inbound and outbound leads
Following up with previous enquiries
Booking appointments for quotations
Qualifying potential customers
Following up on quotations
Managing the sales pipeline
Updating the CRM
Speaking confidently with UK homeowners and property investors
Building rapport and overcoming objections
Maximising lead conversion rates

Your success will be measured by appointments booked and projects won.

The Leads You'll Be Working With

You'll primarily be speaking with homeowners who have already enquired about:

Home Extensions
Loft Conversions
Garage Conversions
Full House Refurbishments
Property Renovations

Most of our leads come through our marketing campaigns, so you'll mainly be working with warm enquiries, not spending all day cold calling.

Secondary Responsibilities

When sales activity is quieter, you'll also support the Managing Director with general Executive Assistant duties, including:


Email and calendar management
General administration
Research tasks
Document preparation
Property management support
Basic bookkeeping
Coordinating suppliers and contractors

These tasks are secondary to your sales responsibilities.

Success in This Role

Your performance will be measured by outcomes, not hours worked.

Key performance indicators include:

Appointments booked
Lead-to-appointment conversion rate
Quote follow-up rate
Revenue generated from your leads
CRM accuracy and response times
Client communication quality
Initiative and problem-solving ability
The Ideal Candidate

We're looking for someone who:

Has proven experience in appointment setting or telephone sales.
Has exceptional spoken and written English with near-native fluency.
Is confident speaking with UK homeowners over the phone.
Has excellent sales, objection-handling and negotiation skills.
Builds rapport quickly and naturally.
Is an outstanding problem solver who identifies issues before they become problems.
Maintains a high standard of CRM notes and documentation.
Is proactive, organised and highly reliable.
Can work independently without needing constant supervision.
Takes ownership of tasks and makes the Managing Director's life easier.
Is energetic, positive and enjoys speaking with people.
Is available to start within 1–2 weeks.

Please DO NOT Apply If...

To respect both your time and ours, please do not apply if any of the following apply to you:

You have less than 3 years of proven experience in appointment setting, sales negotiation or a similar phone-based sales role.
You do not have exceptional spoken and written English with near-native fluency.
You do not possess exceptional sales negotiation, objection-handling and relationship-building skills.
You are not an excellent problem solver who takes ownership and finds solutions.
You are not looking for a long-term position.
You cannot commit to working Monday to Friday, 8:00 AM – 5:00 PM (UK Time) with no other work commitments during those hours.
You require constant supervision instead of taking initiative and making sensible decisions independently.

Training

We'll provide paid training on our systems, services and processes.

While experience in our industry isn't required, we're looking for someone who already understands the fundamentals of appointment setting and sales.

We also encourage the use of AI tools such as ChatGPT to improve productivity. We value people who embrace technology and look for smarter ways to work.

What Success Looks Like After 6 Months

After six months, we expect you to:

Run the sales pipeline with minimal supervision.
Consistently book high-quality appointments.
Improve our lead conversion rates.
Keep our CRM and sales systems organised and accurate.
Become one of the key people helping grow the business.
Career Growth

This is a long-term opportunity with significant room for progression.

As GroundUp Construction grows, there will be opportunities to:

Increase your salary
Earn higher performance bonuses
Progress into senior sales or operations roles
Manage other tea ---------- mbers
Become a key member of the leadership team

We reward performance, ownership and loyalty.

Our Culture

We're building a high-performance business, not a corporate environment.

We value people who:

Take ownership.
Solve problems instead of creating them.
Communicate proactively.
Continuously improve.
Care about delivering results.
Want to grow with the business for years, not months.

If you enjoy responsibility, autonomy and building something meaningful, you'll fit in well here.

Probation

The role includes a 3-month probation period.

Outstanding performers can expect salary reviews, additional responsibilities and career progression after successfully completing probation.

Nice to Have (Not Essential)

Experience in any of the following would be an advantage:

Meta Ads
Social media management
Airbnb/property management
Basic bookkeeping
CRM systems
General property administration

These aren't essential. If you're an exceptional appointment setter with outstanding communication skills and a proactive attitude, we can teach you everything else.

How to Apply

To help us identify the strongest candidates, please include the following with your application:

Tell us about your appointment-setting or sales experience.
Which industries have you worked in?
What has been your biggest sales achievement?
Record a 60–90 second voice introduction explaining why you're the right person for this role.
Tell us about your home office setup and internet speed.
Confirm that you can work 8:00 AM – 5:00 PM (UK Time) with no other work commitments during those hours.
Confirm when you are available to start.
Final Note

We're not looking for someone to simply complete tasks.

We're looking for someone who takes ownership, thinks like a business partner, genuinely enjoys speaking with customers, and wants to help build one of the UK's fastest-growing construction companies.

If you're ambitious, proactive and excited by the opportunity to grow with us, we'd love to hear from you.
If you are great at what you do, then money is no bar.