I’m a Paid Media Specialist with 4+ years of digital marketing experience across paid media, campaign optimization, performance analysis, reporting, and SEO.
I currently manage and optimize campaigns across Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, and X Ads for multiple client accounts. My work includes campaign planning and setup, keyword and audience research, budget and bid management, search term analysis, creative and ad copy testing, performance reporting, conversion tracking, and developing optimization recommendations based on campaign data.
My Google Ads experience includes Search, Performance Max, Shopping, remarketing, lead generation, and YouTube campaigns, while my paid social experience includes campaign setup, audience targeting, creative testing, lead generation, and ongoing performance optimization.
I also work with GA4, Google Merchant Center, CallRail, product feeds, HubSpot, AgencyAnalytics, and Google Workspace. Earlier in my career, I handled SEO audits and recommendations, including broken pages, redirects and status codes, metadata, image alt text, and on-page SEO opportunities.
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
Experience: 2 - 5 years
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