Professional Overview:
I am a seasoned Virtual Assistant with more than 15+ years of extensive experience supporting CEOs, startup founders, coaches, agencies, and established businesses across a diverse range of digital, operational, and technical functions. My background blends web development, digital marketing, CRM administration, workflow automation, project management, and creative production—allowing me to deliver end-to-end solutions that are strategic, efficient, and results-driven.
With a bachelor’s degree in Information Management (Information Systems) from West Visayas State University, I bring both strong academic grounding and decades of hands-on expertise in real-world operations. I am known for my reliability, structured thinking, advanced technical skills, and ability to manage projects and teams with clarity, speed, and professionalism.
Core Expertise & Experience:
Below is a comprehensive set of my competencies—each backed by years of proven experience and real business outcomes.
1. Web Development & Website Management (7+ years)
Web Development platforms that I'm an expert at using are the following:
WordPress, Wix, Google Sites, and Squarespace. I specialize in building, managing, optimizing, and troubleshooting websites across leading platforms.
Skills include:
• Custom WordPress development using Elementor and Divi
• Full Wix website setup (design, structure, SEO, integrations, automations)
• Website migration, hosting management, DNS, SSL, backups, and domain setup
• Landing page optimization for conversions (CRO)
• Website speed enhancement, mobile responsiveness, and UX improvement
• Integration of third-party tools, forms, analytics, and marketing systems
2. Digital Marketing & Online Growth Strategy (5+ years)
I support brands in building visibility, generating leads, and structuring digital funnels.
Strengths include:
• SEO-focused content design and website optimization
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• Social media content development and scheduling
• Funnel creation (ClickFunnels, Kartra, Leadpages)
• Performance analytics using GA4, Search Console, and heatmaps
• Campaign tracking, reporting, and optimization
3. CRM Systems & Customer Lifecycle Management (5+ years)
I help businesses build strong customer relationships through organized, data-driven CRM systems. Platforms I manage expertly:
• ZoomInfo
• Keap CRM
• Kartra CRM
I'm also familiar with the following CRM systems:
• HubSpot
• GoHighLevel
• Zoho CRM
• Salesforce (admin-level tasks)
• Pipedrive
• Monday CRM
Key functions are: Full CRM setup, pipeline creation, segmentation, and automation; Lead routing, scoring, and tracking; Dashboard creation and KPI reporting; and Data cleaning and standardization
4. Systems Integration & Workflow Automation (7+ years)
I design seamless, automated workflows that save time, reduce human error, and streamline operations. The tools for Automation that I'm an expert in are the following:
• Zapier workflows
• API-based integrations for websites and CRMs
• Form-to-CRM routing
• Automated
• E-commerce order flows
• Spreadsheet automations
• Calendar scheduling automations
• Integration of booking systems like Calendly, Acuity
5. E-Commerce Store Management (3+ years)
I have experience managing Shopify online stores for more than 3 years. I am also familiar with various platforms:
• WooCommerce
• Etsy
• Amazon Seller Central
Some of my daily tasks include product listing, optimization, inventory updates, order processing, customer support, refunds, store design improvement, integration of payment gateways and apps, and abandoned cart workflow setup.
6. Video Editing & Multimedia Support (Clipchamp Pro—5 years)
• Long-form and short-form video editing
• Reels, TikTok, YouTube videos, training videos
• Captioning, transitions, overlays, and branding
7. Graphic Design & Brand Support (Canva Pro—7+ years)
• Social media graphics, banners, thumbnails
• eBooks, lead magnets, PDFs, brochures
• Brand kits, templates, logos
• Presentation designs and infographics
8. Audio Editing (Audacity—3+ years)
• Noise reduction
• Podcast cleanup
• Audio enhancement
• Mixing and leveling
9. Training & LMS Support (Lightspeed VT—3+ years)
• Uploading, managing, and structuring training modules
• User progress management
• Content updating and optimization
• Reporting and admin tasks
I'm familiar with other LMS Platforms:
• Kajabi
• LearnDash
• TalentLMS
10. Project Management & Operations Support (Asana,
• Project planning, timelines, and execution
• Task delegation and team communication
• SOP creation and documentation
• Operations monitoring and reporting
• Building workflows and business processes
I also bring a wide range of complementary skills that enhance efficiency and output quality, like the following: Data management, reporting, and visualization (Google Sheets, Excel, Data Studio); Content writing & copywriting (blogs,
My clients are happy and satisfied and appreciate me for reliability and consistency, clear communication and proactive updates, a fast learning curve and adaptability, the ability to handle sensitive tasks with confidentiality, precision, structure, and efficiency, and a solutions-oriented mindset that reduces workload and improves outcomes.
Let’s Work Together! If you’re looking for a high-level Virtual Assistant who brings not just task execution but strategy, structure, technical expertise, and long-term value, I would be delighted to support your business. Let’s build a partnership that elevates your operations, strengthens your brand, and frees you to focus on what matters most.
Experience: 2 - 5 years
I possess proficiency in crafting captivating web designs through WordPress, Google Sites, Wix, ClickFunnels, and others. My expertise extends across these diverse platforms, enabling me to create visually appealing and functional websites that cater to various preferences and requirements.
Experience: 5 - 10 years
I’ve been designing and managing Wix websites for many years, building fully customized layouts, interactive sections, and branded experiences using Wix Studio and Editor. My work includes optimizing site structure, integrating CRM automations, improving SEO, and setting up analytics to track performance and user behavior. I focus on creating fast, visually consistent, and conversion-ready websites that help clients communicate their brand and achieve measurable results.
Experience: 5 - 10 years
I’ve spent years building websites end-to-end, from planning architecture and designing clean interfaces to coding custom features and optimizing performance. My experience spans multiple platforms—WordPress, Wix, Shopify, and custom stacks—allowing me to create scalable, SEO-ready, and conversion-focused solutions for clients across different industries. I prioritize usability, speed, and maintainability, ensuring every project is built with solid structure, clean code, and long-term growth in mind.
Experience: 2 - 5 years
I've immersed myself in the dynamic world of automated marketing, accumulating a wealth of practical experience that spans both breadth and depth. I'm well-versed in some of the industry's powerhouses. My familiarity with platforms like Infusionsoft, ClickFunnels, Zapier, and Kartra is more than a surface-level understanding. It's a testament to my ability to navigate the complexities of these tools, using them to their full potential.
Experience: 2 - 5 years
I manage and optimize Shopify stores by handling theme customization, product setup, app integrations, and storefront improvements that enhance user experience and conversions. I also configure payment systems, SEO settings, GA4 tracking, and automated marketing tools to ensure the store operates efficiently and supports data-driven decisions. My work combines technical customization with strategic digital marketing to help clients build high-performing, scalable e-commerce stores.
Experience: 5 - 10 years
Graphic Design isn't just a skill I possess; it's a dynamic strength that resonates with me deeply. It's a creative force that is always alive within me, ready to transform ideas into visual masterpieces. With years of dedicated practice and learning, I've honed my abilities to expert levels in this field. I'm a perfectionist at heart, and when it comes to designing, every pixel, every color, every element matters.
Experience: 5 - 10 years
I’ve been building and managing WordPress websites for years, handling everything from custom themes and Elementor designs to plugin configuration and performance optimization. My work includes setting up secure, SEO-ready sites, integrating analytics and CRM tools, and maintaining clean, scalable structures for long-term growth. I focus on creating fast, functional, and visually consistent websites that align with each client’s brand and business goals.
My proficiency with Keap CRM is a crucial asset in my skill set. I am adept at leveraging the full potential of Keap's features to enhance customer relationship management, streamline processes, and drive growth. From seamless contact management, targeted marketing campaigns, automated workflows, and sales tracking, I confidently navigate Keap to optimize business operations. My experience with Keap empowers me to harness data effectively, ensuring personalized interactions and successful outcomes.
Experience: 2 - 5 years
I leverage data-driven insights to optimize every aspect of email campaigns. My proficiency extends to segmentation, ensuring the right message reaches the right audience at the right time. With a commitment to nurturing customer relationships and achieving measurable results, I harness the power of email marketing to elevate brand engagement and conversion rates.
Experience: 5 - 10 years
My creative writing skills illuminate my ability to craft captivating narratives that resonate with readers. I infuse life into words with an imaginative approach, weaving stories that evoke emotions and spark connections. Whether it's crafting engaging marketing copy, imaginative stories, or thought-provoking content, my creative writing prowess adds depth and allure to every piece.
Experience: 1 - 2 years
I excel at identifying potential prospects through meticulous research and profiling. Leveraging a combination of digital tools and creative approaches, I initiate meaningful conversations that spark interest and establish rapport.
Experience: 5 - 10 years
My data entry skills are not just about inputting information accurately; they are a testament to my meticulous attention to detail and dedication to maintaining data integrity. With a swift and systematic approach, I ensure that every piece of data is entered correctly and efficiently. I handle each entry with precision, contributing to the overall accuracy and efficiency of the data management process.
Experience: 2 - 5 years
I effortlessly connect with customers, providing empathetic and solution-oriented assistance. My strong communication skills allow me to navigate complex inquiries, address concerns, and ensure a positive and satisfying customer experience over the phone. I excel at translating technical jargon into understandable terms, leaving customers feeling valued and well-supported.
“I have found someone who is smart, has a great work ethic and is easy to work with.”
Sara Brumfield
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