marketing for Real Estate Appraisal Company

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: TYPE OF WORK

Full Time

: SALARY

800-900 USD

: HOURS PER WEEK

40

: DATE UPDATED

Mar 20, 2026

JOB OVERVIEW

JRH Appraisals / JRH Valuations is a fast-growing, modern appraisal company serving Southeast Wisconsin and Northern Illinois.

We are building a membership-based valuation and deal-analysis platform designed specifically for real estate investors, attorneys, and serious buyers.

Our goal is simple:

Help investors make smarter buying decisions

Provide data-driven valuation insights

Build a scalable, marketing-driven brand

This is not a traditional appraisal company — we are building a modern, investor-focused platform.

Who We’re Looking For

We are hiring a high-level Marketing Specialist who knows how to get in front of real estate investors and drive real results.

This is NOT a basic VA role.

You must be:

Highly independent

A strategic thinker (not just a task-doer)

Able to execute without constant direction

Comfortable making decisions and improving systems

If you need step-by-step instructions for everything, this is not the right fit.

Primary Objective

Your main goal is:

Get JRH Appraisals in front of real estate investors in Wisconsin & Illinois

Generate consistent inbound leads

Convert those leads into paying members

Core Responsibilities
Investor-Focused Marketing Execution

Identify where real estate investors spend time:

Facebook groups

LinkedIn

Online communities

Promote our services organically and strategically

Build awareness of our valuation and deal analysis services

Drive consistent inbound interest

Content Creation & Distribution

Create and schedule content for:

Facebook

Instagram

LinkedIn

YouTube (shorts + long-form support)

Write content targeting:

Fix & flip investors

Buy & hold investors

Real estate professionals

Repurpose content across platforms

Lead Generation Systems

Build and improve:

Lead magnets (PDFs, checklists, guides)

Landing pages

Email capture systems

Work with tools such as:

Instantly.ai or similar platforms

CRM systems

Continuously improve conversion rates

Email & Outreach Marketing

Write and send cold email campaigns to:

Real estate investors

Investor groups

Agents working with investors

Optimize:

Subject lines

Messaging

Sequences

Track and improve:

Open rates

Reply rates

Conversions

Video Editing & Content Support

Edit videos provided (YouTube, Instagram, etc.)

Add captions, cuts, and clean formatting

Turn long-form videos into short clips

SEO & Visibility (Bonus)

Optimize content for search (Google, YouTube)

Help improve visibility for investor-related searches

Suggest keyword strategies

What Success Looks Like

Increased investor leads

Growth in website traffic

Higher social media engagement

More membership sign-ups

You:

Bring ideas (not just execution)

Take ownership of results

Continuously improve performance

Requirements

Fluent in English (written and spoken)

Proven experience in:

Digital marketing

Social media growth

Lead generation

Strong understanding of real estate (preferred, not required)

Experience with:

Email marketing tools

Content scheduling tools

Basic video editing

Highly organized and self-motivated

Work Style Expectations

Work independently with minimal supervision

Solve problems without waiting for direction

Continuously improve systems and processes

This role requires someone who can think and act on their own.

Performance Expectations (Important)

We believe in building a strong team, but we also move quickly.

You will be given clear expectations

We expect to see progress early

We adjust quickly if something isn’t working

We value:

Action

Results

Improvement

Compensation

Based on experience

Performance-based bonuses available

Opportunity for long-term growth

How to Apply

Please include:

A short introduction about yourself

Examples of marketing work you’ve done

Any experience with real estate or investors

What strategies you would use to reach investors in Wisconsin/Illinois

Your favorite marketing campaign and why

Final Note

We are building something big.

This is a great opportunity if you:

Think long-term

Take ownership

Want to grow with a company

SKILL REQUIREMENT

Marketing Email Marketing Real Estate Marketing

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marketing for Real Estate Appraisal Company

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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