Direct Response Creative Strategist (FAST Growing DTC Brand))

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TYPE OF WORK

Full Time

SALARY

$2,000/month

HOURS PER WEEK

40

DATE UPDATED

May 21, 2026

JOB OVERVIEW

We are the fastest-growing DTC brand in our niche, currently scaling aggressively on Meta and spending $20,000+/day on ads.

We are looking for two full-time Direct Response Creative Strategists whose job is simple:

Create ads that unlock more spend.

This is not a content role.
This is not a copywriting role.
This is a performance role.

If your ads scale, you make money.
If they don’t, you won’t last here.

What You’ll Be Responsible For:

You will own creative strategy for one product.

Your job is to:

Identify gaps in our current ads
Find untapped beliefs, angles, and avatars
Turn those into high-conviction concepts
Write production-ready briefs that our editors turn into ads
Your Output (Non-Negotiable)

You will produce ~20 concepts per week.

Each concept must include:

A clear hypothesis (based on real data or proven patterns)
Why this concept should work
Cross-niche inspiration (if applicable)
3 different hooks
Full script
First frame direction
Editing style + execution instructions for editor

If an editor needs clarification, the concept is not complete.

We do NOT care about:

Fancy writing
Branding experience
“Creative ideas”

We care about:

Your ability to identify patterns
Your ability to translate winning concepts across niches
Your ability to think in beliefs, not just hooks
Your ability to consistently produce ideas that convert

You are judged on:

Spend Unlocked (Primary)
How much additional ad spend your creatives allow us to deploy profitably
Hit Rate (Secondary)
Out of 100 concepts, how many actually scale
Speed of Iteration
How quickly you learn and improve from feedback

Compensation
Base: $2,000/month
Performance bonus: % of ad spend generated by your ads

OTE: $8,000–$12,000+/month

If you’re good, this role prints money.

Why This Role Is Different

We are already spending $20k+/day — there is immediate upside
You will work directly with the founder, learning how he wrote ads that scaled us to $40k/day completely on his own
You will be trained to become a top 1% direct response strategist

Clear path to:
Head of Creative
Leadership role
Equity

We are building a real team — not a freelancer network.

Requirements (Read Carefully)
Minimum $1M+ in Meta ad spend exposure
Proven experience writing video ads that convert
Deep understanding of direct response marketing

Ability to clearly explain:
Why an ad worked
What belief it targeted
What pattern it followed

If you cannot show real work, do not apply
“NDA” is not an acceptable excuse

Application Requirement (MANDATORY)

To be considered, you MUST submit a Loom video where you:

Break down a winning ad you personally wrote

Explain:
The core angle
The belief being targeted
Why it worked
What data supported it
Walk through performance (spend, results, etc.)

If you do NOT submit this, you will NOT get a response.

Who This Is NOT For
Beginners
Agency account managers
People who rely on templates
People who write “safe” or generic ads
Who This Is For
People who think in patterns, not tactics
People who obsess over why ads work
People who want to make serious money based on performance
People who want to become elite at direct response

If you’re a killer, this will be the highest upside role you’ve ever had.

If you’re not, this will expose you quickly.

Apply with your Loom.

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