YouTube Channel Optimiser / YouTube SEO Specialist

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TYPE OF WORK

Part Time

SALARY

$400

HOURS PER WEEK

10

DATE UPDATED

Aug 11, 2026

JOB OVERVIEW

Applications close: Monday 24th August 2026 at 9am GMT

Overview
Heads Up is a UK consultancy helping school leaders move their schools from good to great and create excellent schools. We work with Primary, Secondary and Special School headteachers and senior leaders across three areas:
- having difficult conversations with staff
- moving a good school to great
- continuing excellence for heads already leading great schools.

We have an existing YouTube channel with content that isn't currently optimised for discovery or lead generation. We are not looking to create new content at this stage — the priority is making what already exists work harder and to be able to continue to do so as new content is created.

What We Need
A two-month project in three phases:

Phase 1 — Audit (Week 1)
— Review the channel and deliver a written audit before making any changes
— Identify which videos have most potential and what's missing
— Give us recommendations, with three priority recommendations
— Analyse traffic source data to understand how people are currently finding the channel — YouTube search, suggested videos, external sources, browse features
— Research what headteachers are actually searching for on YouTube that connects to the problems Heads Up solves, so titles and descriptions in Phase 2 are built on real search behaviour

Phase 2 — Optimisation (Weeks 3–5)
— Rewrite and optimise titles to match real headteacher search behaviour and Heads Up brand voice
— Rewrite and optimise descriptions — first 2–3 lines matter most; include relevant language naturally and in line with current best practice
— Update tags across all videos
— Add captions to every video so they are always present
— Add chapters (named timestamps) to video descriptions to aid navigation and improve search visibility
— Add or update cards and end screens on every video
— Add a like prompt to every video to support the algorithm
— Optimise the channel page and playlist structure around the three Heads Up pathways
— Ensure all links use UTM tracking so email sign-ups from YouTube can be measured in Google Analytics

CTAs — where and what
Every video should have a consistent CTA stack. The primary destination across all placements is the relevant lead magnet or email sign-up. The secondary CTA is always watch next / subscribe.
— End screen (every video) — subscribe button, watch next video, and lead magnet link in the final 5–20 seconds
— Description (every video) — CTA in the first 2–3 lines (visible before “show more”) and again at the end of the full description
— Pinned comment (every video) — pointing to the key resource or next step
— Verbal mention (almost every video) — spoken prompt directing viewers to the link in the description; only omit if the video is very short or the prompt would feel forced
— Card (selective) — pop-up link at a natural moment mid-video; use where content naturally references something, do not force it

Success criteria
1. Every video has an optimised title, description, tags, captions, and a clear CTA
2. Cards and end screens direct viewers to the correct destination, including a ‘watch this next’ recommendation
3. The channel page and playlists are clean and structured around the three Heads Up pathways
4. All links use UTM tracking so email sign-ups from YouTube can be measured in Google Analytics

Phase 3 — One-page handover guide and insights
This phase delivers two things:
1. A reference guide so Heads Up can stay optimised going forward
— What was changed on each video and why
— A simple one-page reference Heads Up can use to maintain best practice going forward
2. Insights that will make future video content itself stronger — better structured, better performing, and easier to optimise from the start
— Audience retention data — at what point do viewers drop off, and what does that tell us about content length and structure in the video itself
— Which videos are performing best and why — topics, titles, format
— Best practice recommendations for future videos, covering both how to optimise a video once it’s live and how to structure content before filming so it performs better from day one
This list is not exhaustive, it is illustrative

How we work and how you’ll be paid
This is a part-time role for up to 2 months. Payment is milestone-based and tied to deliverable approval at each phase — we want someone invested in the quality of the outcome. You will be paid proportionally on satisfactory completion of each phase: the audit, the optimisation, and the handover guide and insights. If we are not satisfied with the quality of a deliverable, we will discuss it with you before proceeding to the next phase.
We are looking for someone who is confident in their work and committed to the outcome. For the right person, there is the possibility of an ongoing part-time role within the business beyond this initial project.


What We'll Provide
— Editor (Limited) access to the YouTube channel
— Our client messaging document
— Our Brand Book so you can retain our brand voice
— Clarity on CTA destinations before Phase 2 begins

What We Won't Provide
— Access to our website backend, Google account, or any other internal systems

Deliverables
Week 1: Written audit — no changes made yet
Week 2: Review and discussion — review audit findings, agree priorities, and confirm CTA destinations before optimisation begins
Weeks 3–5: Full channel optimisation
Week 5: One-page handover guide

Application question
Please send your applications through this online jobs portal by Monday 24th August 2026 9am (GMT).

Heads Up is a UK consultancy helping school leaders move from good to great. We have an existing YouTube channel that isn't yet optimised for discovery.

You have two options — choose one:

Option A: Analyse the Heads Up YouTube channel directly ----------

Option B: Find a YouTube channel in a professional services or coaching space (any industry) that you think is doing a good job of YouTube SEO

Whichever you choose, answer the following. Maximum 200 words per answer.

1.What is one specific thing being done with titles that helps the channel get found — and what makes it work?
2.What is one thing being done with cards, end screens, or CTAs that keeps viewers engaged or converts them — and why does it work?
3.What is the single biggest discoverability opportunity you can see — and how would you act on it?

Please be specific. Generic answers that could apply to any channel will not be considered. Include the channel name and URL.

Put application number #0005 in the subject line.

SKILL REQUIREMENT
SEO Video Marketing Youtube Marketing
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