YOUTUBE ADS EXPERT

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: TYPE OF WORK

Full Time

: SALARY

$1,000 per month

: HOURS PER WEEK

40

: DATE UPDATED

Sep 25, 2026

JOB OVERVIEW

YOUTUBE ADS EXPERT
Full-Time | Remote | WRK Marketing
Starting Pay: $1,000/month
Schedule: 40 hours/week, Monday to Friday
Location: Remote

================
THE SHORT VERSION
================

You will be the YouTube Ads Expert for an Inc. 5000 performance marketing agency. You'll build, launch, and scale YouTube ad campaigns that drive real sales and leads for our clients, not just views.

If you know why one campaign gets cheap views but no conversions while another prints profitable customers, and you can tell within the first five seconds of an ad whether it's going to work, keep reading.

If you are looking for a brand awareness role where success is measured in impressions, this is not that job...

===================
ABOUT WRK MARKETING
===================

WRK Marketing is a performance marketing agency serving ecommerce and lead generation clients across the US. We build marketing systems, launch campaigns, improve funnels, manage paid traffic, produce creative, test offers, and grow revenue for our clients. We move fast. Priorities shift. YouTube is one of our biggest growth channels, and we need someone who can own it.

========================
WHAT YOU WILL ACTUALLY DO
========================

Your job is to turn YouTube into a profitable, scalable acquisition channel across multiple client accounts.

In a typical week, you might:

- Build and launch YouTube campaigns in Google Ads, including Demand Gen, in-stream, in-feed, Shorts, and video within Performance Max
- Structure campaigns, ad groups, and audiences for clean testing and efficient scaling
- Build and test audiences, including custom segments, customer match, remarketing lists, lookalikes, and placement targeting
- Manage bidding strategies and budgets, including tCPA, tROAS, and Maximize Conversions, and make scaling decisions based on the data
- Set up and audit conversion tracking with GA4, Google Tag Manager, and enhanced conversions so the numbers are right before we spend
- Analyze performance daily: view rate, CPV, CTR, CPA, ROAS, and view-through conversions, and act on what you see
- Give the creative team specific direction on hooks, ad length, structure, and CTAs based on what's working in the account
- Plan and run creative tests so every campaign produces clear learnings
- Work with strategists, editors, and landing page teams to make sure the full path from ad to conversion is tight
- Write clear performance updates for clients and internal teams
- Keep campaigns and tasks organized in ClickUp so nothing stalls and nobody has to ask for status

The mix changes based on client needs and launch schedules. Flexibility is part of the job description.

=====================
WHAT WE NEED FROM YOU
=====================

PROVEN YOUTUBE ADS EXPERIENCE
You've managed real budgets on YouTube and can show results. You know Google Ads inside and out, and you understand how YouTube campaigns behave differently from search and from Meta.

DIRECT-RESPONSE MINDSET
You measure success in sales, leads, CPA, and ROAS. You know the difference between a view that looks good in a report and a view that turns into a customer.

CREATIVE INSTINCT
You understand what makes a YouTube ad work: a hook that stops the skip, a clear problem and solution, proof, and a strong CTA. You can look at an ad and tell the creative team exactly what to change.

TRACKING AND DATA SKILLS
You can set up and troubleshoot conversion tracking, spot bad data, and read attribution with a critical eye, including view-through conversions.

EXCELLENT COMMUNICATION
You can explain what's working, what's not, and what you're doing next in four sentences. You write clear updates for clients and the team. You ask sharp questions instead of guessing.

GENUINE OWNERSHIP
You check your accounts without being reminded. You catch a spending problem before it becomes an expensive one. You don't wait to be told what's next.

STRONG PLUSES
Agency experience. Experience scaling ecommerce or lead gen brands on YouTube. Experience with Google Search and Shopping. Experience managing multiple client accounts at once.

======================
TOOLS YOU MIGHT TOUCH
======================

Google Ads, YouTube Studio, GA4, Google Tag Manager, Google Merchant Center, Looker Studio, ClickUp, Slack, Google Workspace (Drive, Docs, Sheets), Shopify, GoHighLevel or similar CRMs, reporting dashboards, and AI tools like ChatGPT and Claude.

Hands-on experience with Google Ads video campaigns, GA4, and Google Tag Manager is a major advantage.

==========================
SCHEDULE, PAY, AND BENEFITS
==========================

- Full-time remote, Monday through Friday
- 9:00 AM to 6:00 PM Eastern Time, with a one-hour lunch (40 hours per week)
- $1,000/month

Please only apply if you can consistently work Eastern Time hours and the pay works for you.

==============
HOW TO APPLY
==============

Send all three of the following. Incomplete applications will not be reviewed.

1. YOUR RESUME
2. PROOF OF WORK
Case studies, campaign results, screenshots of account performance, or examples of YouTube campaigns you've built and scaled. Spend levels, CPA, and ROAS numbers are a big plus.
3. A PERSONALIZED VIDEO INTRODUCTION, 2 TO 3 MINUTES

In your recording, please tell us:
* Why we should hire you
* Your experience running YouTube ads, your approach, including budgets and results
* Why you are the right fit for this role

The recording does not need to be fancy. We just want to hear from you directly.
Applications missing any of the three required items will not be reviewed.
We move quickly with strong candidates. If this sounds like you, apply now!

SKILL REQUIREMENT

Project Management Leadership Digital Marketing

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YOUTUBE ADS EXPERT

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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