World-Class Social Media Manager & Content Creator Needed (Female Focussed Lifestyle Community)

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TYPE OF WORK

Part Time

SALARY

$6-$10 per hour depending on experience

HOURS PER WEEK

20

DATE UPDATED

Sep 2, 2026

JOB OVERVIEW

We need a top-notch social media manager and content creator to own our Facebook, Instagram, TikTok, YouTube, and LinkedIn presence and help us take it to the next level. You'll be the architect of our social strategy, the keeper of our voice, and the person driving engagement and growth.

Our last social media manager was from The Phillipines and was with us for 4 years - now we are ready to pass the baton to someone new!

Ideally, you're a mum who gets it because you've been in the trenches with us. But that's not a deal breaker. What matters most is that you understand our audience, you know what makes them laugh, what makes them angry, what makes them click, and you can create content that absolutely resonates.

This isn't admin work. This is strategy. This is creativity. This is impact. And we don't compromise on excellence.

WHAT YOU'LL OWN:

DAILY OPERATIONS
• Full control of Facebook and Instagram content calendars, posting, engagement, and community management
• Real-time opportunity spotting: trending conversations, time-sensitive moments, viral moments that align with our brand
• Content creation strategy and execution using Canva and professional design tools
• Developing and producing engaging reels, stories, and static content that performs

GROWTH & REVENUE:
• Focus and help to drive revenue through the Facebook ---------- program (big priority)
• Identify and capitalise on algorithmic opportunities across all platforms
• Create content specifically designed to maximise reach, engagement, and monetisation metrics
• Support TikTok and YouTube with strategic content and growth initiatives as required. Not big right now but we have plans! :P

COMMERCIAL & BRAND REPRESENTATION
• Regular posting and thought leadership on LinkedIn to showcase our commercial work with brands
• Represent us as industry leaders and trend-setters (not followers)
• Build authority for the business in the media and lifestyle space

WHO YOU ARE:
This role requires world-class talent. Non-negotiable. But you've got personality too, right?

• Platform guru: You don't just know Facebook, Instagram, TikTok, and YouTube. You live in them. You know the algorithms like the back of your hand, you can spot a trend before it blows up, and you know exactly which feature to exploit when.

• Creative genius: You create content that people actually want to watch. You move fast, you understand design, you know what stops the scroll, and you make magic with Canva, Adobe, or whatever tool you choose. No cookie-cutter vibes here.

• Numbers obsessed: You're driven by metrics because hitting targets is sexy. You test, you measure, you iterate relentlessly. You understand CPM, engagement, monetisation. You make decisions based on data, not feelings.

• Fearless experimenter: You'll try anything once. New formats, new features, weird ideas, trending sounds. You experiment fast, learn faster, and know exactly when something's working.

• Independent operator: You don't need hand-holding or permission slips. You know what excellence looks like, you own every decision, and you deliver consistently. This is your show.

• Relentless: You care deeply about audience growth, engagement, and hitting targets. This isn't just work for you.
This is your craft.

THE REALITY
• You'll be starting quickly because we move at speed. No slow ramp-ups.
• You'll own your work end-to-end. No passing the buck.
• You'll be measured on what matters: audience growth, engagement metrics, monetisation revenue & content quality that hits.
• We value innovation, and we'll back bold ideas, but you need to show your work. Data or go home.

WORKING WITH US
• We hire world-class operators and then get out of your way. No micromanaging. No nonsense.
• This is your role to own. You drive it. You own the outcomes. You own the wins.
• You follow our procedures. No excuses. No shortcuts. No "but I've always done it this way."
• You deliver what you commit to, when you commit to it. Full stop. Non-negotiable.
• Accountability is everything. You own every decision and every result.
• Core business hours availability is essential. We need you when we need you.
• We compete at the highest level. We expect the same from you.
• Account security and protection are sacred. Your role comes with significant responsibility for our digital assets.

WHAT YOU NEED
• Proven track record building social media presence (portfolio or case studies required)
• Demonstrated expertise in at least 3 of these platforms: Facebook, Instagram, TikTok, YouTube
• Experience with Facebook ---------- Program or similar revenue-share platforms (strong plus)
• Proficiency in design tools (Canva, Adobe Creative Suite, or equivalent)
• Advanced English (this is a lifestyle media platform serving our core audience)
• Ability to respond quickly during trending moments and time-sensitive opportunities
• Portfolio of work that shows your style and capabilities

APPLICATION REQUIREMENTS
To be considered, please include:

1. Your portfolio or links to social profiles/content you've created (show us your best work). Include examples of reels you have made or stories you have created. Video content is key for our platform so demonstrating you can create good stories or pull a reel together is a MASSIVE bonus.

2. Share a specific piece of content you created that drove measurable results. What platform was it on, what was the engagement/reach/revenue impact, and what made it work? Share the example link if possible.

3. Tell us which platform do you know best and why? What's one thing most people get wrong about how to succeed on that platform?

4. Tell us about a time you had to create content or respond to a trending moment with very little notice. How did you handle it and what was the result?

5. Have you worked with revenue-share programs (Facebook ---------- , TikTok Creator Fund, etc.)? If yes, what did you learn about creating content specifically designed to drive revenue?

6. Describe a project or deliverable where you missed your commitment. What happened, why did it happen, and what did you do to fix it? What did you learn?

7. Your timezone and confirmation that you can work during our core business hours (9 am-4 pm AEST/SYDNEY). We're open to offshore talent, but you need to be available when we are. No exceptions.

8. Look up Mum Central on FB & IG and tell me 3 of our strongest opportunities and what you would like to bring to the table to support our community.

IMPORTANT: Apply via this site only. We won't respond to applications on other platforms.

We'll be moving fast through applications. If this is you, apply with substance and personality.

Generic applications will be skipped.
Don't follow the steps - your application will be deleted.

Location: Remote (offshore candidates welcome, but core business hours availability is non-negotiable)

Hours: Flexible, but responsive to trending moments and peak engagement times

Start: ASAP

Commitment: Ongoing role with a view to full time for the right candidate

SKILL REQUIREMENT
Social Media Content Creation Social Media Marketing Virtual Assistant
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