WordPress + SEO + Adwords Specialist

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TYPE OF WORK

Any

SALARY

$300 / week

HOURS PER WEEK

40

DATE UPDATED

Oct 8, 2025

JOB OVERVIEW

Digital Marketing & SEO Specialist

About the Role
We’re looking for someone who’s equal parts creative and analytical to help Heartwood Furnished Homes grow our online presence and attract new property owners. You’ll take ownership of our website, help us show up higher in search results, and run smart Google Ads campaigns that get real results. If you love seeing your work directly impact business growth and you’re excited to blend design, data, and storytelling, this role is for you.

What You’ll Do:

Website Management
-Keep our website looking sharp and running smoothly by updating content, refining layouts, and ensuring everything feels clean and easy to use.
-Improve site performance for speed, mobile friendliness, and image quality.
-Work with our team to set up booking or lead capture forms and track conversions.

Search Engine Optimization (SEO):
-Research keywords that help us get discovered by property owners and travelers.
-Optimize pages, metadata, headings, and images to improve our search rankings.
-Monitor traffic and performance in Google Search Console and Google Analytics, then turn data into actionable ideas.
-Build backlinks through partnerships and listing platforms.
-Run monthly SEO audits and make improvements that move the needle.

Google Ads & Paid Advertising:
-Plan and manage Google Ads campaigns focused on attracting property owners and generating leads.
-Research keywords, write great ad copy, and track performance to get the best return on investment.
-Create and test landing pages that turn visitors into inquiries.
-Stay up to date on the latest Google Ads best practices and optimization trends.

Content & Outreach:
-Help write or edit blog posts, guides, or articles that provide value to property owners.
-Support simple outreach efforts through email or LinkedIn to connect with potential partners and clients.

Tracking & Improvement
-Report on SEO, ad performance, and lead generation metrics.
-Share ideas and insights to help improve results over time.
-Stay curious and ahead of trends in SEO, paid ads, and vacation rental marketing.

SKILL REQUIREMENT
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