Website Designer, Copywriter & Digital Brand Builder

Please login or register as jobseeker to apply for this job.

: TYPE OF WORK

Gig

: SALARY

$185/month

: HOURS PER WEEK

4

: DATE UPDATED

Aug 15, 2026

JOB OVERVIEW

Scope of Work

The successful freelancer will be responsible for the complete website development process.

This includes:

1. Website Strategy

Before designing the website, the freelancer should assist with determining:

Website objectives
Primary target audiences
User journeys
Website architecture
Navigation
Page hierarchy
Content categories

2. Website Structure

The proposed website will likely include the following pages or sections.

1. Home Page: The home page should quickly communicate:

What the brand stands for
Who the content is for
The problems the brand addresses
Key areas of expertise
Featured resources
Latest insights
Newsletter subscription

The homepage should guide visitors naturally through the site rather than simply present information.

2. About page

Develop a professional About page that establishes expertise and credibility without becoming overly autobiographical.

The page should communicate:

Professional background
Organisational-development expertise
Management and leadership experience
Approach to organisational effectiveness
Philosophy regarding people, culture and management
Purpose behind the platform

The freelancer will be expected to assist with drafting and structuring this copy.

3. Resource library that can be managed by me once the site is complete.

Resources should be:

Professionally presented
Categorised
Easy to browse
Easy to download
Mobile friendly

Where appropriate, selected resources should be used as lead magnets to encourage newsletter subscriptions. The resource structure should allow new resources to be uploaded easily in future.

4. Blog/Insights page: Create a content hub for newsletters or blog posts.

The successful candidate will also be responsible for the website copy.

3. Website Copywriting

The successful freelancer will be responsible for assisting with the copy across the website.

This is a critical part of the project.

I will provide:

My professional background
Existing content
Notes
Voice notes
Articles
Frameworks
Brand ideas
Existing social-media content
Examples of the tone and positioning I want

The freelancer should then transform this information into concise, professional and compelling website copy.

This may include:

Homepage copy
Headlines
Sub-headlines
Positioning statements
About-page copy
Resource-page copy
Newsletter copy
Calls to action

4. Brand & Visual Design

The freelancer should establish a professional visual identity for the website.

This should include recommendations regarding:

Typography
Colour application
Page layouts
Visual hierarchy
Buttons
Icons
Imagery
Graphic elements
Resource thumbnails
Blog imagery
Website components

Website Handover

At the end of the project, I should be able to manage the website independently.

The freelancer should therefore provide:

Full website ownership and access:

Login credentials
Domain and hosting information
Platform access
Newsletter platform access
Analytics access
Design assets
Brand assets
Any relevant source files

A short recorded handover or training session should also be provided explaining how to:

Add blog posts
Upload new resources
Edit basic page content
Change images
View newsletter subscribers
View website analytics
Update navigation where necessary

SKILL REQUIREMENT

Copywriting Graphic Design Godaddy Website Builder

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Website Designer, Copywriter & Digital Brand Builder

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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