Visual Design Lead (Remote, Full-Time)

Company: LocalMarketingAudit
Work Setup: Remote | Full-Time (40 hours/week)
Timezone Preference: Overlap with US business hours | Eastern Time (at least 3–4 hours)

We are ---------- , a new and growing marketing agency focused on helping local businesses thrive. As we build our core team, we are looking for a talented, detail-oriented, and creative Visual Design Lead to become the foundation of our visual brand.

This is a long-term, full-time remote role with significant growth potential. You will play a critical role in translating our brand voice and marketing strategy into clear, compelling, and conversion-focused visuals across all platforms.
This is not a "task-only" design role. We are looking for someone who thinks in systems, consistency, and outcomes, not just aesthetics.

What Success Looks Like in This Role (First 90 Days):
Our brand visuals feel cohesive, recognizable, and professional across all channels.
Core Canva templates are finalized and actively used by the team.
Social and ad creatives are delivered on time, on-brand, and iteration-ready.
Video content has a consistent visual style optimized for short-form platforms.
AI-generated product videos (using Higgsfield) are produced regularly for our ecommerce clients.
Founder communication becomes more strategic because execution is reliable.

Your Responsibilities:
Own and develop our visual brand identity. You will define, document, and maintain our color palette, typography, imagery style, and visual standards to ensure brand consistency across all assets.
Create client brand guidelines from scratch. You will work across multiple client accounts at the same time, building complete brand guidelines for each client (logo usage, color palette, typography, imagery style, and templates) and keeping every client's assets consistent with their own brand.
Design high-impact marketing assets. This includes social media graphics (carousels, banners, posts), audit reports, presentation decks, digital ad creatives, and simple website graphics used across internal and client-facing touchpoints.
Build and manage reusable design systems. You will create scalable templates, asset libraries, and design frameworks in Canva to improve speed, quality, and repeatability.
Produce short-form video content. You will edit and produce Instagram Reels, YouTube Shorts, and TikTok videos, handling clean cuts, text overlays, captions, and basic motion graphics.
Create AI-generated ecommerce product videos. You will use Higgsfield to produce product showcase videos, product demos, and UGC-style ad videos for ecommerce brands.
Collaborate directly with the founder. You will translate concepts, briefs, and strategic direction into finished visuals while proactively suggesting improvements and creative ideas.
Prepare for future team leadership. As the company grows, you may help onboard, review, and guide junior designers to maintain standards and output quality.

Must-Have Requirements:
Portfolio is REQUIRED. Applications without a portfolio link will not be considered. Your portfolio must show social media graphics, brand identity work, and at least basic video samples.
Expert-level proficiency in Canva, plus strong working knowledge of Adobe Photoshop and Illustrator.
Strong short-form video editing skills using CapCut, Premiere Pro, or similar tools.
Hands-on experience creating videos with Higgsfield, especially ecommerce product videos (product showcases, demos, or UGC-style ads).
Excellent visual judgment. You understand layout, spacing, hierarchy, typography, color theory, and can explain your design choices.
Clear written English communication skills. You can give and receive feedback professionally.
Highly dependable and self-managed. You meet deadlines, organize your workload, and communicate blockers early.
Stable internet connection and a dedicated, quiet workspace.

Nice-to-Haves:
Experience in a marketing agency, startup, or fast-paced environment.
Familiarity with Webflow, Framer, or WordPress.
Understanding of creative performance for LinkedIn, Facebook, and Instagram ads and organic posts.
Experience creating or following brand guidelines.
Experience with other AI creative tools for image or video generation.

Work Style & Expectations:
You are comfortable working remotely with minimal hand-holding.
You value brand consistency over personal style.
You are open to feedback and iteration.
You think in terms of systems, templates, and scalability, not one-off designs.
You communicate progress clearly and proactively.

Growth & Opportunities:
Opportunity to become Head of Design as the company scales.
Increased ownership and leadership responsibilities over time.
Long-term role in shaping a growing brand from the ground up.

How to Apply:
To confirm you've read this entire post, start your application with the phrase "AUDIT READY."
Please include:
Your updated CV/Resume
A link to your portfolio (required)
At least one Higgsfield video sample, ideally an ecommerce product video
A short explanation of 1–2 design projects you're most proud of and why
Your answer to: "What does brand consistency mean to you in practical terms?"
Monthly salary expectation

Our Hiring Process:

Application Review (portfolio is critical)
Initial Short Interview (Google Meet)
Paid Test Project (we compensate you for real work)
Final Interview & Offerr