Video Producer - Remote

About Us
37 Projects is the #1 Video Podcast Marketing Service for Health & Performance Brands. We manage every step of the process - from editing and publishing to strategy, branding, and growth - so our clients can focus on recording while we handle the rest.

We are looking for a Production Manager/Creative Director/Head of Production - Video - Remote who will elevate the creative direction of our clients’ podcasts and YouTube channels. This role blends branding, storytelling, and execution. You’ll ensure that every piece of content reflects the client’s brand identity while engaging audiences at scale.

Role Overview
This role is primarily responsible for the creative direction and production quality of YouTube Shorts, podcast trailers, and explainer videos.

The majority of creative weight sits on:
1. Designing high-impact podcast trailers (not editing)
2. Directing Shorts for maximum engagement and retention
3. Guiding explainer-style educational content to be visually and structurally strong

This is not a passive oversight role.
This is a hands-on creative production leadership role.

The person in this role must think like a:
- Producer
- YouTube-native creative strategist
- Short-form content director

Primary Responsibilities (Highest Priority)
1. Podcast Trailers – Full Ownership
You are fully responsible for:
- Watching full podcast episodes
- Selecting the strongest, most emotionally engaging segments
- Structuring the trailer intro
- Designing the creative arc of the trailer

This includes directing:
- What parts to highlight
- Where to cut
- Where to place B-roll
- Where motion graphics should appear
- Where sound effects enhance emotion
- Audio emphasis and pacing

You do not just approve the trailer - you guide the editor step by step on how it should be executed.

The trailer must:
- Hook within seconds
- Represent the core value of the episode
- Feel premium and intentional
- Increase click-through and retention

2. YouTube Shorts – Creative Direction & Optimization
This is a major focus of the role.
You are responsible for ensuring:
- Strong first 3 seconds
- Aggressive but clean removal of filler words
- High visual rhythm
- Optimal length (40–60 seconds sweet spot)
- Strong narrative even in short format

You will:
a) Guide editors on:
- Cuts
- Visual pacing
- Zoom levels
- Subtitle emphasis
- Motion graphics timing
- Icon use
- Sound design
b) Review Shorts before approval for:
- Engagement strength
- Clarity
- Visual polish
- Platform-native feel

The Shorts must feel:
- Fast
- Intentional
- Emotionally sharp
- YouTube-native

3. Educational / Explainer Videos
For explainer-style content, you are responsible for:
- Ensuring visuals support learning
- Confirming that B-roll accurately reflects what the speaker is explaining
- Eliminating generic or misleading visuals
- Maintaining clean information hierarchy
- Making sure the video enhances clarity, not confusion

You guide editors on:
- Where diagrams appear
- When on-screen text supports key points
- When to stay minimal
- When to emphasize

The explainer must feel:
- Structured
- Educational
- Visually coherent
- Strategically paced

Secondary Responsibilities
4. Deadline Awareness & Delivery Discipline
You must ensure:
- Trailers and Shorts are delivered on time
- Video Specialists understand publishing schedules
- Content calendar awareness is integrated into production
If an editor is late:
- You escalate early
- You reprioritize correctly
- You protect publishing consistency
This role has authority to:
- Flag delays
- Push editors when needed
- Enforce prioritization

5. Training & Coaching Video Specialists (Creative QA)
Not the primary weight — but important.
You will train QA to check for:
- B-roll relevance
- Subtitle quality
- Animation timing
- Icon consistency
- Audio-video sync
- Overall creative coherence

The goal: Upgrade QA from “spelling checkers” to “creative quality reviewers.”

6. Client-Specific Editing Guidelines
You will create editing guidelines per client, covering:
- Trailer style
- Shorts pacing
- Explainer structure
- Animation usage
- Caption systems
- Brand-specific do’s and don’ts
These ensure consistency across editors.

7. Asset Development & Reusability (Lower Priority)
In collaboration with a strong After Effects editor, you will:
- Develop reusable motion graphic packages
- Build icon animation systems
- Create lower-third templates
- Build visual systems for Shorts
Assets will be:
- Built in After Effects
- Stored centrally
- Reusable across editors
This supports scale and consistency.

Authority & Positioning
This role is:
- A creative production leader
- A Shorts and Trailer specialist
- A quality guardian
- A production-level decision maker
This person has influence over:
- Video Editors
- Video Specialists
- Creative standards
- Delivery priorities

This role is not administrative. It is strategic and execution-focused.

Success in This Role Looks Like
- High-performing YouTube Shorts
- Stronger trailer retention and click-through
- Clear, structured explainer videos
- Fewer creative revisions
- Faster production cycles
- Stronger brand consistency across clients

How to Apply
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