Alex Kaplan Photo Video

Video Editor for Social Media Reels – Must Follow Specific Guidelines

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: TYPE OF WORK

Part Time

: SALARY

$5

: HOURS PER WEEK

10

: DATE UPDATED

Mar 20, 2026

JOB OVERVIEW

Job Title: Video Editor for Social Media Reels – Must Follow Specific Guidelines

Job Description:
We are looking for a skilled video editor who can follow specific guidelines provided by our social media strategist. The focus will be on creating strong hooks, effective CTAs (calls to action), and sharp cuts to make social media reels stand out.

Requirements:
Proven experience in editing social media reels with a focus on short-form content (Instagram, TikTok, etc.).
Ability to ideate and execute content that aligns with the provided guidelines.
Strong knowledge of creating engaging hooks, concise CTAs, and pacing for high-impact content.
Previous work examples that demonstrate understanding of how to grow social media engagement through effective video editing.

What You'll Do:
Edit reels following a structured plan with specific hooks, CTAs, and cuts.
Ensure the video content feels fresh, engaging, and aligned with the brand’s voice and tone.
Work closely with our social media strategist to refine the content.

Additional Information:
If you feel that you can follow instructions but would prefer a more simplified approach, we are open to collaboration with someone who can help break down complex guidelines into actionable steps.

To Apply: Please provide a sample of your previous work with reels that include hooks, CTAs, and clear pacing, along with any social media growth metrics you've helped achieve.

Test Task: Social Media Reel Editing with Tiered Content Framework

Objective:
Create three 15-30 second social media reels (for Instagram or TikTok) based on a specific topic. Each reel should align with the Tier 1, Tier 2, and Tier 3 content strategy, as outlined below.

Guidelines:

Tier 1 - Authority / Educational Reel:

Goal: Establish authority and showcase expertise.

Content Focus: Provide valuable tips, insights, or actionable advice on a topic.

Hook (First 3-5 seconds): Start with a strong statement or a compelling question that showcases your expertise.

CTA (Call-to-Action): Ask the audience to follow for more tips or direct them to a detailed blog or article.

Style: Calm, professional, and expert-led.

Tier 2 - Geo-Anchored / Logistical Reel:

Goal: Highlight location-specific content that resonates with local audiences.

Content Focus: Showcase a local service, event, or relevant area-specific topic.

Hook (First 3-5 seconds): Use a localized approach to grab attention, e.g., "Planning a wedding in Rockleigh, NJ? Here’s why you need the right photographer."

CTA (Call-to-Action): Encourage viewers to reach out for more information or book a consultation.

Style: Informative, relatable, with a touch of local flavor.

Tier 3 - Mirror-Statement / Emotional Reel:

Goal: Connect emotionally with the audience, building empathy or resonance.

Content Focus: Tell a relatable story, share a behind-the-scenes ---------- nt, or show a meaningful emotional connection.

Hook (First 3-5 seconds): Start with a powerful, emotional ---------- nt or relatable scenario.

CTA (Call-to-Action): Prompt engagement with a question or an invitation to share their experience.

Style: Empathetic, emotional, and authentic.

Specific Instructions:

Footage: Use either your own footage (if available) or stock footage to fit the content. Incorporate on-screen text where necessary.

Music: Include royalty-free music or audio that fits the tone of the reel (calm for Tier 1, energetic for Tier 2, emotional for Tier 3).

Text Overlays: Include relevant text for key points, especially for Tier 1 and Tier 2 content.

Video Format: Deliver the video in both Instagram Reel (9:16) and TikTok format.

Evaluation Criteria:
Adherence to Tier Framework:
Did the candidate successfully follow the Tier 1, Tier 2, and Tier 3 guidelines for content, style, and CTA?

Creativity & Engagement:
How creative was the content? Did it align with the target audience for each tier? How well did it engage viewers?

Technical Skills:
Was the editing smooth? Did the pacing, cuts, and audio work well together? Did they ensure fast transitions to keep the viewer engaged?

SKILL REQUIREMENT

Social Media Content Creation Video Content Creation Instagram marketing

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Alex Kaplan Photo Video

Video Editor for Social Media Reels – Must Follow Specific Guidelines

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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