Video Editor

Content Editor & Creator Growth Assistant

Type: Part-Time / Freelance with potential to grow into a long-term role

I’m looking for someone who can become the behind-the-scenes brain of my content operation, someone who understands social media, moves quickly, knows what is trending before everyone else does, and can help turn raw footage into content that actually performs.

This is not just a video editing job.

I need someone who can edit content, identify trends, keep me on a consistent posting schedule, experiment with new formats, and help me find opportunities with brands and PR teams.

Think of yourself as part video editor, social media strategist, content manager, and PR detective.

Edit a mix of short-form content for Instagram Reels, TikTok, and Trial Reels.

The content will range from:

* Highly edited, storytelling-driven Reels
* Talking-head and voiceover videos
* Travel, food, fashion, lifestyle, and brand content
* Fast, trend-based videos
* Simple 5-minute edits that may literally be a trending quote, sound, text overlay, or relatable moment
* Repurposing existing footage into new pieces of content
* Creating multiple variations of a Reel to test different hooks

Important: Not every video needs to be a cinematic masterpiece.

Sometimes I need a highly produced Reel with transitions, captions, pacing, sound design, and storytelling.

Other times, I need someone to recognize, “This trend is perfect — let's throw this footage together and get it posted today.”

You need to know the difference.

Trends & Social Media

You should be **obsessed with what's happening on social media.**

I need someone who:

* Finds trending sounds, formats, hooks, memes, quotes, and editing styles
* Understands what is currently working on Instagram and TikTok
* Keeps up with emerging trends rather than discovering them two weeks later
* Identifies trends that fit my personality, audience, and niche
* Suggests content ideas proactively
* Finds opportunities for Trial Reels
* Creates Trial Reel variations for testing
* Understands hooks, retention, pacing, and shareability
* Is constantly asking: “How can we make this perform better?”

I don't want someone who waits for me to tell them what to edit.

I want someone who can come to me and say:

“I found this trend. Here's how we can make it yours.”

Content Management & Deadlines

I need someone who can help keep the content pipeline moving.

Basically, I should not have to chase you to ask where a video is.

You should be the person saying:

“These three videos are ready, this one needs your voiceover, and we have two Trial Reels going out tomorrow.”

Brand & PR Outreach

This is the part that makes the role different.

I also want someone who can help me find the people behind the brands.

You don't need to be a traditional PR professional but you should be extremely resourceful.

I want someone who can:

* Find brand partnership emails
* Find PR and influencer marketing contacts
* Research who handles creator partnerships for a brand
* Find relevant people on LinkedIn
* Identify PR agencies representing brands
* Find the right marketing/PR/creator contact rather than sending emails into a generic inbox
* Help build targeted brand lists
* Track outreach and follow-ups
* Identify brands that would genuinely make sense for my content
* Help pitch brands through LinkedIn when appropriate
* Find events, launches, openings, travel opportunities, and creator campaigns
* Think creatively about who we should be talking to and how we can get in the door

I jokingly call this the “PR spy” part of the job.

If I say:

“I want to work with this brand.”

I don't want the answer to be:

“Here's their contact page.”

I want:

“I found their influencer marketing person, the PR agency they work with, the relevant LinkedIn contacts, and three people we should reach out to.”

You should be a detective.

The Ideal Person

You would be a great fit if you:

* Live on Instagram and TikTok
* Actually understand internet culture
* Know trends before they become completely oversaturated
* Have strong editing skills
* Can edit quickly without sacrificing quality
* Have a good eye for pacing and storytelling
* Understand what makes people stop scrolling
* Are proactive rather than waiting for instructions
* Are highly organized
* Are comfortable working with deadlines
* Are resourceful and good at research
* Know how to use LinkedIn strategically
* Are comfortable finding people and information online
* Have strong written communication skills
* Can identify good brand opportunities
* Have a strong understanding of influencer marketing and PR
* Are willing to experiment and test things
* Can tell the difference between something that is actually a trend and something that was trending three months ago ?

Bonus Points If You Have

* Experience editing Instagram Reels/TikToks
* Experience with CapCut, Premiere Pro, Final Cut, or similar
* Experience managing a creator's content calendar
* Experience with Trial Reels
* Experience working with influencers/creators
* Experience in influencer marketing or PR
* Experience finding brand/PR contacts
* Experience with LinkedIn outreach
* Understanding of paid social/whitelisting
* Strong knowledge of NYC lifestyle, food, fashion, travel, and beauty content
* A portfolio or examples of social content you've helped grow

What Success Looks Like

After a few weeks, I want to feel like I have another brain working behind the scenes.

You see a trend → you flag it.

You see a great opportunity → you send it to me.

You know a video needs to go out → you make sure it happens.

You find a brand I should work with → you find the person who can actually get me in the room.

You notice a Reel isn't performing → you think about why and suggest another approach.

You don't just execute instructions.

You think with me.

If you're someone who genuinely loves social media, moves quickly, is naturally curious, and gets a little too excited about finding the right PR contact at a brand, I want to hear from you.