VISUAL & CREATIVE MARKETING DIRECTOR

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: TYPE OF WORK

Part Time

: SALARY

6

: HOURS PER WEEK

20

: DATE UPDATED

Sep 11, 2026

JOB OVERVIEW

As our Visual & Creative Marketing Director, you will be responsible for helping shape ABAKADA's visual world and creative marketing strategy.

You will work closely with the founders to develop campaigns, photoshoots, product launches, social media concepts, events, collaborations, and other creative projects.

We want someone who can bring ideas to the table — not someone who simply waits for instructions.

KEY RESPONSIBILITIES
VISUAL & CREATIVE DIRECTION
Develop creative concepts for ABAKADA campaigns, collections, launches, and collaborations
Help establish and maintain ABAKADA's visual identity
Create moodboards, creative briefs, references, and campaign directions
Direct photoshoots and video shoots remotely or with our creative team
Develop concepts for product photography, editorial content, lifestyle content, and social media
Ensure all visual content feels cohesive and aligned with the ABAKADA brand
Stay updated on fashion, streetwear, photography, design, music, culture, and emerging trends
CREATIVE MARKETING
Develop creative marketing campaigns that generate attention and engagement
Brainstorm unique ways to launch and promote new collections
Develop social media campaign concepts and content ideas
Help create storytelling around products, collections, and the brand
Develop concepts for pop-ups, events, activations, and community initiatives
Assist with influencer, creator, and brand partnership campaigns
Research current trends and identify opportunities that ABAKADA can capitalize on
Analyze what is working and continuously develop new creative strategies
CAMPAIGNS & EVENTS
Develop creative concepts for pop-ups, product launches, and brand events
Help plan the visual experience of events and activations
Coordinate with photographers, videographers, designers, models, creators, and other freelancers
Create shot lists, creative briefs, and production references
Help ensure campaigns are executed according to the original creative direction
BRAND COLLABORATIONS
Assist in developing creative concepts for collaborations
Help create pitch decks and campaign presentations
Research potential creative partners, influencers, artists, and brands
Develop campaign ideas that make collaborations feel authentic to ABAKADA
WHO WE'RE LOOKING FOR

We are looking for someone who:

Has a strong understanding of fashion, streetwear, and youth culture
Has excellent visual taste and attention to detail
Understands what makes a campaign visually compelling
Is highly creative and constantly generating new ideas
Understands social media culture and current trends
Can think beyond traditional marketing
Has experience developing campaigns, photoshoots, or creative projects
Can communicate ideas clearly through moodboards, presentations, and creative briefs
Is proactive, organized, and able to manage multiple projects
Can work independently without constant supervision
Is comfortable working with a fast-growing brand
Understands Filipino culture and/or has an interest in Filipino-American culture (preferred, but not required)
EXPERIENCE

Preferred:

2+ years of experience in creative direction, fashion marketing, brand marketing, social media, advertising, or a related creative field
Experience working with fashion, streetwear, lifestyle, beauty, music, or cultural brands
Experience directing or coordinating photoshoots and video productions
Experience creating marketing campaigns
Experience with Adobe Creative Suite, Canva, Figma, or similar creative tools

A strong portfolio is more important than your degree.

WHAT WE VALUE

CREATIVITY. INITIATIVE. TASTE. CULTURAL AWARENESS. EXECUTION.

We want someone who can look at ABAKADA and say:

"Here's what I think we should do next."

You should be comfortable challenging ideas, bringing new perspectives, and pushing the brand creatively.

We're not looking for someone who simply follows trends. We want someone who understands why something works and knows how to make it feel uniquely ABAKADA.

SKILL REQUIREMENT

Visual Creation Social Media Marketing Content Planning

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VISUAL & CREATIVE MARKETING DIRECTOR

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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