UGC & Influencer Coordinator

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: TYPE OF WORK

Part Time

: SALARY

from $800/month AUD

: HOURS PER WEEK

20

: DATE UPDATED

Jul 16, 2026

JOB OVERVIEW

UGC & Influencer Coordinator

About the Role

Natralus Australia is seeking a creative and organised UGC & Influencer Coordinator to help grow our presence across TikTok and YouTube while building meaningful relationships with influencers and content creators.

Working closely with the Senior Marketing Manager, you will be responsible for identifying and engaging creators, coordinating influencer collaborations, creating and editing short-form video content, publishing content to TikTok and YouTube, and reporting on platform performance.

This is a hands-on role suited to someone who enjoys social media, creator engagement and video content, with strong organisational and communication skills.

Responsibilities

Influencer Outreach & Relationship Coordination

- Research and identify micro influencers and content creators across TikTok, Instagram and YouTube who align with the Natralus brand.
- Conduct influencer outreach and manage creator communications.
- Coordinate influencer product gifting campaigns and collaboration logistics.
- Negotiate collaboration deliverables and timelines where required.
- Build and maintain positive, long-term relationships with influencers and creators.
- Maintain an organised database of creators, communications and campaign activity.

Content Coordination

- Coordinate influencer content from briefing through to delivery.
- Ensure agreed content is received within required timeframes.
- Review submitted content against campaign requirements before forwarding for approval.
- Create and edit engaging short-form video content using CapCut or similar editing software.
- Prepare video assets suitable for TikTok, YouTube Shorts and Instagram Reels.

TikTok & YouTube Content

- Publish approved content to the Natralus TikTok and YouTube channels.
- Write platform-appropriate titles, captions and descriptions to optimise content for discoverability.
- Monitor audience engagement and respond to comments where appropriate.
- Supply edited video assets for use on Instagram Reels. (Instagram strategy, publishing and management are handled by the Senior Marketing Manager.)

Analytics & Reporting

- Monitor TikTok and YouTube performance.
- Prepare weekly and monthly reports covering audience growth, reach, engagement and video performance.
- Track influencer content performance and provide insights to support future collaborations.
- Identify trends and recommend opportunities to improve content performance across TikTok and YouTube.

Marketing Support

- Support influencer marketing activities and creator partnerships.
- Stay up to date with TikTok, YouTube and creator platform trends.
- Research new creators, emerging content formats and industry trends.
- Assist with creator product requests and campaign administration.
- Provide general support to the marketing team as required.

Requirements

- Experience in influencer outreach, creator partnerships or social media coordination.
- Strong understanding of TikTok, YouTube and Instagram creator ecosystems.
- Excellent written English and verbal communication skills.
- Confident building relationships with influencers and creators.
- Experience creating and editing short-form video content using CapCut or similar software.
- Working knowledge of TikTok and YouTube publishing tools.
- Experience interpreting TikTok and YouTube analytics.
- Strong organisational and time management skills with excellent attention to detail.
- Ability to manage multiple creator relationships and projects simultaneously.
- Proactive, creative and passionate about social media and emerging digital trends.

Desirable

- Experience working with consumer brands, skincare, health or wellness products.
- Experience using Canva or Adobe Creative Suite.
- Understanding of influencer marketing best practices and current social media trends.

SKILL REQUIREMENT

Influencer Marketing Affiliate Marketing Influencer Content Creation

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UGC & Influencer Coordinator

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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