AMP Services

Tracking & Analytics Specialist (GTM / GA4)

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: TYPE OF WORK

Gig

: SALARY

100

: HOURS PER WEEK

5

: DATE UPDATED

Apr 2, 2026

JOB OVERVIEW

We’re looking for a detail-oriented Tracking & Analytics Specialist with strong experience in Google Tag Manager (GTM) and Google Analytics 4 (GA4) to support our digital marketing team. This gig focuses on auditing and fixing duplicate tags and events, ensuring clean, accurate data that clearly reflects user behavior and marketing performance.

This project is ideal for someone who enjoys troubleshooting, tracking issues, organizing complex event structures, and building scalable tracking frameworks that support long-term growth. You will play a key role in improving data integrity across our website and marketing platform.

Key Responsibilities
• Audit existing Google Tag Manager containers and GA4 setups across
• Identify and resolve duplicate tags, triggers, and event tracking issues
• Clean up and standardize event naming conventions and parameter structures
• Ensure tracking accurately reflects user behavior and conversion points
• Implement scalable tagging frameworks to prevent future duplication
• Configure new events, conversions, and enhanced measurement tracking as needed
• Validate tracking using debugging tools and QA processes
• Monitor tracking performance and recommend improvements for data accuracy
• Maintain documentation of tracking setup and changes

Key Deliverables
• Completed audit of existing GTM and GA4 tracking structures
• Removal of duplicate or conflicting tags and events
• Optimized event taxonomy and naming conventions
• Scalable tagging framework for future implementations
• Visual documentation outlining the recommended tag and event structure
• Clear process documentation for ongoing maintenance

Requirements
• Strong hands-on experience with Google Tag Manager
• Strong knowledge of Google Analytics 4 event-based tracking
• Experience in auditing and cleaning up complex tracking implementations
• Understanding of triggers, variables, and data layer concepts
• Ability to debug tracking issues using browser tools and extensions
• Experience implementing conversion tracking for marketing campaigns
• Strong documentation and communication skills
• Detail-oriented with a focus on data accuracy

What Success Looks Like
• Clean, duplicate-free tracking environment
• Accurate event tracking across key user journeys
• Consistent naming conventions across platforms
• Scalable tagging framework for future growth
• Clear visual documentation the team can follow

SKILL REQUIREMENT

Google Tag Manager Google Analytics Auditing

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Job Post	Reporter	Rank	Reason	Date

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AMP Services

Tracking & Analytics Specialist (GTM / GA4)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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