TikTok KOL Supervisor

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TYPE OF WORK

Full Time

SALARY

30000

HOURS PER WEEK

TBD

DATE UPDATED

Apr 6, 2026

JOB OVERVIEW

Job Overview:
We are seeking a dynamic and highly motivated KOL Manager to oversee and grow our TikTok influencer marketing efforts in Philippines. The ideal candidate will be responsible for identifying, engaging, and managing relationships with TikTok influencers to drive brand awareness, engagement, and ultimately sales in the local market.
Key Responsibilities:
1. KOL Strategy Development:
- Develop and implement a comprehensive TikTok KOL influencer strategy aligned with brand objectives, market trends, and consumer insights in Vietnam.
- Create campaigns that drive engagement, brand awareness, and conversion, with clear KPIs and measurable outcomes.
2. KOL Research and Identification:
- Identify and establish relationships with top-tier and micro-influencers in Vietnam who align with the brand’s values, target audience, and goals.
- Stay up-to-date with TikTok trends and emerging influencers to ensure the brand is always at the forefront of the platform.
3. Campaign Execution & Management:
- Oversee end-to-end influencer campaign execution, from briefing and content creation to final delivery and performance analysis.
- Ensure influencers’ content aligns with brand guidelines, voice, and overall marketing strategy.
4. Collaboration and Negotiation:
- Negotiate contracts, terms, and compensation with influencers and influencer agencies to ensure mutually beneficial partnerships.
- Collaborate with internal teams (creative, PR, and marketing) to ensure influencer content is integrated seamlessly into the overall marketing strategy.
5. Performance Tracking and Reporting:
- Monitor the performance of KOL campaigns on TikTok, track key metrics (engagement, reach, conversions), and optimize strategies accordingly.
- Provide regular reports and insights to management on campaign effectiveness, ROI, and influencer impact.
6. Community Building:
- Build and nurture long-term relationships with influencers to foster loyalty and repeat collaborations.
- Engage in community management by interacting with influencers’ audiences and ensuring positive brand sentiment.
7. Market and Competitor Insights:
- Monitor competitors' influencer strategies on TikTok and analyze trends in influencer marketing within Philippine’s digital landscape.
- Use data and insights to continuously improve and adapt the influencer strategy.
Qualifications:
- Proven experience in influencer marketing or KOL management, ideally in the TikTok ecosystem, preferably within Philippines.
- Strong understanding of TikTok trends, features, and best practices.
- Excellent negotiation and communication skills.
- Creative mindset with an ability to think outside the box to create viral content.
- Fluent in English (both written and spoken).
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
Preferred:
- Experience working with a brand in the lifestyle, fashion, or e-commerce industry.
- Existing network of TikTok influencers in Philippines.

SKILL REQUIREMENT
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