TikTok & Instagram Copywriting Expert

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TYPE OF WORK

Any

SALARY

TBD

HOURS PER WEEK

TBD

DATE UPDATED

Apr 5, 2026

JOB OVERVIEW

About the Role:
We're searching for a creative and strategic wordsmith to join our growing social media team! As a TikTok & Instagram Copywriting Expert, you'll be responsible for crafting engaging and captivating captions, comments, and ad copy that drives audience interaction and brand awareness on these platforms.

Responsibilities:
Develop compelling captions and comments for organic and paid TikTok and Instagram posts, adhering to platform best practices and character limits.
Write persuasive and informative ad copy for paid social media campaigns on TikTok and Instagram, aligned with brand messaging and target audience.
Research and understand current social media trends and adapt writing styles to resonate with specific demographics on each platform.
Collaborate with designers, videographers, and social media managers to ensure copy seamlessly integrates with visual content.
Analyze social media data and user engagement to understand what resonates and refine copywriting strategies accordingly.
Stay up-to-date on the latest social media algorithms and adapt copywriting strategies to maximize reach and engagement.
Qualifications:
Minimum 4+ years of experience writing engaging social media copy, with a strong focus on TikTok and Instagram.
Proven ability to write in a clear, concise, and conversational style, tailored to each platform's audience.
Excellent understanding of social media trends and ---------- culture (especially for TikTok).
Strong knowledge of current copywriting best practices for social media advertising.
Experience with social media analytics and data interpretation is a plus.
Excellent communication and collaboration skills.
Passion for social media and a keen eye for creative content.

To Apply:

Create a Google Drive Folder Named “Tiktok & Instagram Copywriting Expert”, upload the following in that folder:
* Resume
* Cover Letter highlighting your experience with Copywriting for Tiktok and Instagram ads
* Work Samples
Submit the link to that folder in your application. Thank you!

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