Living in Charlotte Team at eXp Realty -
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TYPE OF WORK
Full Time
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SALARY
600
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HOURS PER WEEK
40
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DATE UPDATED
May 12, 2026
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YouTube Thumbnail Artist Application
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We’re looking for a visual storyteller who knows how to stop the scroll.
The "Living in Charlotte" team is growing, and we need a designer who understands that a thumbnail isn't just a "pretty picture"—it’s the front door to our business. We’re looking for someone who obsesses over click-through rates (CTR), understands human psychology, and can turn a real estate topic into a "must-click" visual.
If you’re the type of person who spends your free time analyzing why certain creators dominate the homepage, we want to talk to you.
IMPORTANT: Please read this entire listing. We’re big on the details here. The final step of our process involves a portfolio review and a reference check from a former client or team lead.
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ABOUT THE TEAM
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We operate like a fast-paced startup. We’re high-energy, high-standard, and we care deeply about the people we serve. If you have a growth mindset and love seeing your work directly impact a channel's success, you’ll fit right in.
What’s it like here? Check out this video to meet the crew.
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Our Core Values:
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Delight the Client: We go beyond "good enough" to create visual
Master Your Craft: You aren't just using templates. You’re staying ahead of design trends and YouTube's ever-changing algorithm.
Follow Through, Always: Deadlines matter. When a video is ready to go live, the thumbnail needs to be ready to perform.
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ABOUT YOU
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Do you look at a boring Thumbnail and immediately see three different ways to make it visual? Do you understand how to use color, contrast, and facial expressions to create curiosity? Are you the person who catches a weird shadow or a messy crop that everyone else missed?
We need a high-level creative who wants to own the "packaging" of our brand. You should be comfortable taking raw ideas and turning them into high-performing assets without needing someone to hold your hand through the process.
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WHAT YOU’LL BE DOING
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Design & Strategy
The "Hook": Create a minimum of 12 main thumbnails with different variations per week. High-performing thumbnails per week that drive clicks.
Psychology-Based Design: Use depth, lighting, and "the gap" (creating a question only the video can answer) to increase CTR.
A/B Testing: Design variations to see which colors or layouts the audience prefers.
Photo Editing: Clean up property photos, color-grade portraits, and make every asset look premium.
Operations & Growth
Performance Tracking: Look at the data. If a thumbnail isn't clicking, you’re the first to suggest a pivot.
Asset Management: Keep our library of headshots and Charlotte-specific b-roll organized and ready to use.
Collaboration: Jump into brainstorming sessions to help us title videos before we film them so the visuals and words work together perfectly.
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WHAT WE’RE LOOKING FOR
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A Killer Portfolio: You’ve done this before. You have examples of thumbnails that actually worked.
The Tools: You’re a pro in Photoshop or similar high-end design software. You also know how to use AI (like Midjourney or Generative Fill) to speed up your workflow, not replace your creativity.
Speed & Communication: We move fast. You need to be able to handle revisions quickly and keep us updated on Slack.
Charlotte Vibes: You don't have to live here, but you need to be able to capture the "vibe" of our city through your designs.
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HOW TO APPLY
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STEP 1: The Application Submit your info
To show us you’re paying attention to the details, please include the phrase "green kangaroo" in the Additional Comments field.
STEP 2: Quick Chat If your portfolio blows us away, we’ll hop on a 15-minute intro call.
STEP 3: The Design Challenge We’ll give you a title and some raw assets and ask you to show us your magic. This is a paid trial task.
STEP 4: Reference Check We’ll chat with one person you’ve worked with in the past.
STEP 5: 90-Day Trial If we’re a match, we’ll start with a 90-day trial period. We’ll give you the training and support you need to master our systems. If you crush it, you’ll be a permanent part of the team.
Application form here
