Part Time
$8-12/hour
20
Nov 25, 2025
Position: SEO & Digital Marketing Specialist (Part-Time)
About Us:
Blue Kite Wellness is seeking a highly skilled and results-driven SEO & Digital Marketing Specialist to elevate our online presence and drive targeted traffic to our website. We specialize in providing mental health services to Medicaid clients across the State of Illinois, and our goal is to become the #1 provider in this sector. The ideal candidate will have extensive experience in SEO, local search optimization, and digital marketing, with the ability to leverage a variety of tools and software to execute successful strategies.
Key Responsibilities:
- Local SEO Optimization: Enhance our visibility on Google Maps and in local search results, with a primary objective of achieving the #1 ranking in Illinois.
- Backlink Development & Partnerships: Identify and secure high-quality backlinks and strategic partnerships to improve domain authority and search rankings.
- GMB & Citation Management: Create, optimize, and maintain Google My Business (GMB) citations across relevant directories to strengthen local SEO efforts.
- Technical SEO: Conduct in-depth site audits, identify and resolve technical SEO issues, and ensure optimal site performance using tools such as Screaming Frog and other technical SEO software.
- Paid Advertising Strategy: Strategize, manage, and optimize Google Ads and Meta Ads campaigns, utilizing A/B testing to maximize ROI and continuously refine targeting and messaging.
- Website Optimization: Continuously improve website structure, speed, and user experience to drive conversions and meet best practice SEO standards.
- Content Creation: Write and publish weekly, SEO-optimized blog posts that resonate with our target audience and align with our services.
- Analytics & Reporting: Track, analyze, and report on traffic, rankings, and campaign performance, providing actionable insights and strategies for improvement.
- SEO Strategy Development: Review current SEO performance and provide a comprehensive strategy to achieve and maintain the #1 ranking in Illinois.
Qualifications:
- Proven expertise in local SEO, Google Maps optimization, and technical SEO.
- Strong track record of executing backlink strategies and managing GMB citations.
- Experience in conducting site audits and performing technical SEO fixes with tools like Screaming Frog.
- Demonstrated success in securing #1 rankings at the state or regional level.
- Experience in running and optimizing Google Ads and Meta Ads campaigns, with a focus on A/B testing and performance analysis.
- Advanced knowledge of WordPress and Elementor for website management and content updates.
- Exceptional writing and communication skills for creating SEO-friendly content that engages and converts.
- Strong analytical mindset with the ability to interpret data and implement improvements.
Transferable Software Skills:
The ideal candidate should be proficient in the following tools and platforms, with the ability to adapt to new software as needed:
> SEO Tools: Proficiency in using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools for keyword research, site audits, backlink analysis, and SEO tracking.
> Paid Advertising Platforms: Experience with Google Ads and Meta Ads
> Content Management Systems (CMS): Strong experience with WordPress and Elementor for creating and optimizing content.
> Data Visualization & Reporting: Proficiency in Google Data Studio, Excel, or other data visualization tools to create clear, actionable reports.
> Project Management Software: Familiarity with project management tools like Trello, Asana, or Basecamp for task management and team collaboration.
Position Details:
- Part-Time: 10–20 hours per week (CST Time Zone)
- Remote: Flexible working hours with the ability to set your own schedule
- Compensation: Competitive hourly rate, based on experience
Application Instructions:
To apply, please submit the following:
1. Your updated resume.
2. A portfolio or case studies that demonstrate your success in SEO and digital marketing, including examples of websites that have achieved #1 rankings at the state or regional level.
3. A brief summary of the strategies you have used to improve local SEO rankings and achieve measurable results.
Responses to the following questions:
a. What hours are you available to work within the 9:00 AM to 5:00 PM CST timeframe?
b. What is your expected hourly rate?
We look forward to reviewing your application and exploring how your expertise can help Blue Kite Wellness achieve its SEO objectives and grow its online presence.