Social Media and Digital Marketing Specialist

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: TYPE OF WORK

Part Time

: SALARY

$300 - $500

: HOURS PER WEEK

20

: DATE UPDATED

Oct 20, 2025

JOB OVERVIEW

Job Title: Social Media and Digital Marketing Specialist (Part-Time, Remote - Philippines)
Company: Bella Made
Website: ----------
Industry: Fashion Accessories / Footwear Customization
Target Market: Pre-teen and Teen Girls (US Market)
Location: Remote (Philippines-based applicants preferred)

About Us: Bella Made is a fast-emerging e-commerce brand created by a driven 11-year-old entrepreneur focused on helping teens and pre-teens customize their UGG®-style boots through stylish, personalized boot straps. Our innovative product allows customers to select strap size, color, name embroidery, font, thread color, and trendy patch icons. We’re launching our brand through Shopify and driving awareness primarily via TikTok, Instagram, YouTube Shorts, and paid ads.

Role Overview: We are seeking a savvy, creative, and experienced Social Media and Digital Marketing Specialist to help us build Bella Made’s presence across TikTok, Instagram, Meta, and YouTube and to manage and optimize paid advertising campaigns. This is a part-time remote role that is perfect for someone who has a passion for youth fashion, knows what trends are hot with teen girls, and understands how to generate buzz through social and paid channels.

Key Responsibilities:
SOCIAL MEDIA MANAGEMENT - Set up, manage, and grow Bella Made’s presence on Instagram, TikTok, Facebook, and YouTube Shorts - Plan and execute a weekly/monthly content calendar focused on engagement and brand storytelling - Collaborate with the founder and her team to gather and post content, including AI-generated, influencer-style, or User Generated Content (UGC) - Engage with followers, respond to DMs, and manage comments in a timely, brand-appropriate tone
CONTENT CREATION & CURATION - Use Canva, CapCut, or other relevant tools to create engaging Reels, TikToks, carousels, ---------- s, and Stories - Assist with sourcing or generating AI-based product visuals and lifestyle content - Organize UGC collection efforts from customers and micro influencers
ADVERTISING & TRAFFIC GENERATION - Set up and manage paid ads on Meta (Facebook/Instagram), TikTok Ads Manager, and Google Ads - Optimize ads for conversions, CTR, and ROAS using A/B testing and analytics - Monitor KPIs such as impressions, followers, engagement, and cost per acquisition (CPA)

Ideal Candidate Qualifications: - Proven experience managing social media for e-commerce or youth fashion brands - Demonstrated success running paid ads (TikTok, Instagram, Google) - Strong design skills using Canva or similar tools - Fluent English writing/communication skills - Familiarity with Shopify and social integrations - Passion for trends in youth fashion, aesthetics, and viral content - Organized, detail-oriented, and excited to help a young entrepreneur grow her dream

Hours and Compensation: - Initial commitment: 15-20 hours per week (can expand based on performance) - Project-based start: US$4–8/hour depending on experience - Bonus structure: Available based on performance (CPA, sales growth, UGC collection, etc.) - Long-term potential: Ongoing part-time role with possibility of becoming full-time

To Apply: Please send the following: - Your resume - Portfolio or social media handles of past work - Short intro video (optional but strongly encouraged) - Links to ads or campaigns you’ve run (screenshots or ROAS metrics if available)

We can’t wait to find someone who will help bring Bella Made to life across the platforms our young customers love. If you’re a creative marketer who understands Gen Alpha and wants to help a passionate young founder build something beautiful, apply now!

SKILL REQUIREMENT

Social Media Content Creation Social Media Management Facebook Ads

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Social Media and Digital Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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