Social Media & UGC Sourcing

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: TYPE OF WORK

Full Time

: SALARY

TBD

: HOURS PER WEEK

48

: DATE UPDATED

Aug 28, 2026

JOB OVERVIEW

Growing DTC pet brand. This role owns the brand’s social presence and reputation, working directly alongside the Creative Strategist and Founder.

THIS ROLE IS NOT A CONTENT-CALENDAR ROLE.

The goal is not posting volume. The goal is compounding trust — customers who follow, engage, defend the brand in comments, and buy again.

WHO ARE YOU

Someone who has run social media for a DTC brand and has the results to prove it. Someone who has sourced and worked with UGC creators before and knows how to find the right fit for a brand, not just anyone with a camera.

THE ROLE

Reports to: Creative Strategist and Founder Type: Independent contractor, ongoing Focus: Managing social media pages, resolving or removing comments, and building brand reputation around the brand's core values

WHAT YOU WILL DO

- Manage posting across social media pages and moderate comments — resolve, respond, or remove as needed
- Monitor comments daily; flag anything that needs the attention
- Post organic content on social pages and manage the schedule
- Grow follower count and engagement rate organically, month over month
- Protect brand reputation — handle negative comments and reviews calmly and on-brand, escalate anything serious
- Coordinate with the Creative Strategist on messaging consistency between organic and paid
- Keep a simple content calendar and stay on schedule without needing to be chased
- Source and vet UGC creators relevant to the brand

REQUIREMENTS

- Proven organic growth on Facebook, Instagram or TikTok for a consumer brand — portfolio required
- Track record sourcing and working with UGC creators
- Strong instinct for tone: warm, trustworthy, pet-owner voice — not corporate, not salesy
- Comfortable handling public criticism without getting defensive or going silent
- Native-level written English
- Self-managed — comes with a weekly plan, doesn't wait to be told what to post

NOT FOR YOU IF

- You think growth means posting more, not posting better
- You go quiet when a comment thread turns negative
- You need a script for every caption
- You disappear for days without an update

How to apply:

- Put “Caring SMM” at the top of your application letter.
- Portfolios required — no exceptions. Applications without proof of past work will not be considered.
- Don’t send an AI-generated or generic letter. We read every application and can tell when it’s AI-generated, so don’t bother.

Compensation:

To be discussed with the founder.

SKILL REQUIREMENT

Influencer Marketing Social Media Management Community Moderation

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Social Media & UGC Sourcing

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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