Social Media Strategist (Reels + Content Strategy) – Lakbyte

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TYPE OF WORK

Full Time

SALARY

PHP35,000-45,000

HOURS PER WEEK

40

DATE UPDATED

Jan 25, 2026

JOB OVERVIEW

Lakbyte is a fast-growing immigration services team helping remote workers and freelancers move to Spain through Spain’s Digital Nomad Visa. We are looking for a Social Media Strategist to lead our short-form content strategy, with a strong emphasis on Reels and repurposing long-form content.

This is a remote, full-time role with structured output and clear weekly deliverables.

Work Schedule: 8:00 AM to 5:00 PM CET (Spain)
Location: Remote
Type: Full-time

What you will do

You will own content strategy and execution across TIktok (primary) and support repurposing for Instagram, and YouTube Shorts.

Core responsibilities:
-Build a weekly content plan aligned with Lakbyte’s brand and audience needs
-Create and schedule 1 image post per day (carousel/single graphic + caption)
-Produce 1–3 Reels per week (minimum 1 Reel weekly)
-Repurpose old content (webinars, Q&A, consult clips) into short-form content
-Write high-performing hooks, captions, CTAs, and hashtag sets
-Monitor trends, competitors, and audience questions for content opportunities
-Track performance weekly (saves, shares, watch time, retention, inquiries) and improve based on results
-Maintain a content tracker and organize assets in Google

What success looks like in this role
-Consistent daily content output without needing hand-holding
-Clear weekly Reels production with strong hooks and pacing
-Content that increases saves/shares and generates qualified inquiries
-Excellent judgement when simplifying complex immigration topics responsibly

Requirements
-Proven experience with Reels and content strategy
-Strong writing skills (hooks, captions, scripts that convert)
-Comfortable repurposing long-form videos into short-form clips
-Organized, proactive, self-directed, and deadline-driven
-Skilled in basic editing tools (CapCut is fine) OR able to direct an editor clearly
-Strong attention to detail, especially for compliance-heavy topics

Bonus (not required):
-Experience in immigration, law, tax, or similar high-trust industries
-Familiarity with Filipino audiences relocating abroad
-Experience with TikTok and YouTube Shorts repurposing

How to apply
-Email: ----------
-Subject: SocialMediaStrategist_YourName

Include:
-Your CV or portfolio
-Links to 3–5 Reels you’ve worked on (or accounts you manage)

A short cover letter answering:
-Why you’re a good fit for this role
-Your approach to creating content that is both educational and high-converting

Selection Process:
-Shortlisted candidates will complete a short interview (15–30 minutes).
-Final candidates will be invited to a paid trial task before we make a long-term offer.

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