Social Media Strategist & Content Lead for an Online Education Brand

About Us

The Coaches Business Studio is an online learning platform designed to help coaches build, grow and develop successful coaching businesses.

We are creating a growing body of high-quality business education across areas such as positioning, personal brand, social media, finance, sales, associate coaching, corporate coaching, workshops, proposals and practice development.

One of the distinctive features of the Studio is our AI faculty. Each faculty member has their own area of expertise, personality and point of view, but the thinking, research, scripting and production behind the content is created by a real team.

We are currently building towards launch and already have a significant amount of video content in production.

We are now looking for someone to take ownership of the social media side of the business.

The Role

We are looking for someone who can think strategically about social media, work with us to shape the content plan, and then turn that thinking into an organised and consistent publishing operation.

You will work closely with the founder and our video production team.

We already have a clear overall social media strategy, including:

* different roles for YouTube, Instagram, ---------- and Facebook
* clear content categories and editorial missions
* a strong distinction between free social content and paid learning inside the Studio
* a growing library of professionally produced video
* defined faculty characters and areas of expertise
* a clear brand direction

What we need is someone who can help turn that strategy into an intelligent, ongoing content system.

You should be comfortable moving between strategy and execution.

One day you might be discussing whether an idea belongs on YouTube or LinkedIn.

The next, you might be writing the LinkedIn version of a video concept, briefing a carousel, preparing captions, building the publishing schedule, or d ---------- which short-form edit should be repurposed onto Facebook.

You should be able to look at a piece of content and ask:

What is this trying to achieve? Who is it for? Which platform does it belong on?
What is the strongest expression of the idea?

That kind of editorial judgement is central to the role.

What You’ll Be Responsible For

You will take responsibility for the planning and day-to-day management of the Studio’s social media presence across YouTube, Instagram, ---------- and Facebook.

The role will include:

* developing the ongoing social media plan in collaboration with the founder
* turning strategic themes into practical weekly and monthly content plans
* d ---------- which ideas belong on which platforms
* adapting ideas appropriately rather than simply reposting identical content everywhere
* writing captions, posts, hooks and supporting copy
* developing written LinkedIn content from broader Studio ideas
* identifying opportunities for Reels, Shorts, carousels, graphics and other social formats
* briefing the video production team on social-first creative requirements
* identifying useful edits and extracts from longer-form video
* conceptualising simple creative ideas that can be produced internally
* maintaining the publishing calendar
* scheduling and publishing content
* managing titles, descriptions, thumbnails, hashtags and platform metadata where relevant
* monitoring performance and identifying what is and is not working
* helping us gradually establish meaningful benchmarks for each platform
* bringing new ideas and recommendations rather than waiting to be told what to post

Over time, we would expect you to develop a strong understanding of the faculty, the Studio brand and the coaching-business market.

What We Are Looking For

We are looking for someone with strong editorial judgement.

You do not need to be a coach, but you do need to be able to understand sophisticated professional content and turn it into social media that feels intelligent rather than generic.

You should have:

* strong social media strategy experience
* excellent written English
* strong copywriting and editing skills
* good visual judgement
* experience working across Instagram, YouTube, ---------- and Facebook
* an understanding of how the same idea should be expressed differently on different platforms
* experience developing content calendars and editorial plans
* a good understanding of short-form video
* confidence working with long-form and short-form content together
* the ability to brief designers or video editors clearly
* the ability to distinguish between content that teaches, provokes, entertains, builds familiarity or creates desire
* confidence interpreting analytics without becoming obsessed with vanity metrics
* the ability to work independently and make decisions
* curiosity and willingness to challenge ideas when necessary

Experience with online education, coaching, professional services, creator-led businesses or membership brands would be useful, but is not essential.

What This Role Is Not

We are not looking for someone whose main skill is scheduling posts.

We are not looking for someone who relies heavily on generic content templates, motivational quotes or AI-generated filler.

We are not looking for someone who believes the answer to social media is simply “post more often”.

And we do not want identical content copied mechanically across every platform.
We care much more about strong ideas, good judgement and distinctive creative work.

How We Work

Our video team handles the core video production.

Your role would sit between strategy, editorial planning and distribution.

You would collaborate closely with the founder on ideas and direction, and with the production team on how those ideas are turned into finished creative assets.

We want someone who becomes part of the thinking behind the brand, rather than simply receiving a folder of finished videos and uploading them.

There is considerable scope to shape the role as the Studio grows.

To Apply

Please send us:

1. A short introduction explaining why this role interests you.
2. Examples of social media accounts or brands you have helped manage or grow.
3. Examples of content you personally conceptualised or wrote.
4. A brief explanation of how you would approach the same idea differently on:
* YouTube
* Instagram
* LinkedIn
* Facebook
5. An example of a social media brand you think does particularly good work, and why.

Please do not send a generic proposal. We are particularly interested in how you think.