Social Media Specialist

Salon Marketing Solutions is an Australian-based marketing education company supporting beauty salons, skin clinics, and aesthetic businesses across Australia and New Zealand. We provide done-for-you campaigns, strategic mentoring, and practical tools to help clinic owners grow consistently and confidently.

Please ONLY apply if you have experience in the ff: Email Marketing, Meta Ads, Canva Pro, Meta Business Suite

Recruited and Trained by Vanessa McDonald Consulting – Installed™ Service
Installed™ builds in-house marketing capability for beauty and skin clinics.
This role is a 4–6 week training and placement pathway, preparing you to run the full social media marketing function inside a clinic — not as an agency, but as an embedded tea ---------- mber.

Purpose:

To lead and execute a clinic’s social media marketing strategy, design, content, engagement, and paid ads — with the goal of growing visibility, followers, and lead lists. You will be placed with a growing clinic business (to be advised at the second interview) and work directly with the clinic owner following installation.

Email marketing will be required on an ad-hoc basis to complement social strategy.
This is an incredible opportunity to learn directly from Vanessa McDonald — one of Australia’s most respected marketing strategists in the professional beauty and skincare industry, with 24 years of experience guiding clinics to build sustainable, high-performing marketing systems.

You’ll be trained in:

The beauty, skin, and aesthetics industry — treatments, terminology, and client psychology.
The specific clinic’s business, brand, and product range.

Email marketing systems used within the industry, including Phorest or Shortcuts (training provided for these only if the clinic you are placed with uses these particular platforms).

Core Responsibilities:

- Develop and implement Instagram and Facebook strategies that drive engagement, growth, and qualified new client leads.
- Manage Meta Ads end-to-end: strategy, creative, setup, optimisation, and reporting.
- Confidently operate within the Meta Business Suite and Ads Manager, keeping up to date with current Meta tools and best practices.
- Design high-quality, on-brand content in Canva Pro, following the clinic’s brand style guide.
- Create and edit reels and short-form videos using apps such as CapCut or similar.
- Write fluent, polished UK English captions and campaign copy that reflect the clinic’s tone of voice.
- Manage DMs and engagement daily — responding to enquiries, nurturing prospective clients, and connecting with local influencers and aligned businesses for collaboration opportunities.
- Build and send email campaigns using Mailchimp or the clinic’s in-house marketing system (Mailchimp expertise is essential).
- Utilise AI tools to enhance efficiency while preserving human judgment and creative quality.
- Prepare concise monthly reports covering organic performance, ads, and email activity.
- Once Installed, you’ll work directly with the clinic owner using a clear communication and project management system that sets expectations, deadlines, and approvals.

Required Experience & Skills

- Minimum 3 years’ proven experience in social media strategy and Meta Ads management.
- Demonstrated results in organic audience growth and engagement.
- Strong proficiency with Meta Business Suite, Ads Manager, data analysis, and reporting.
- Advanced Canva Pro design capability with excellent attention to detail. We’re seeking candidates who can create clean, professional artwork and design aligned to brand standards.
- Confident in photo editing and basic retouching to ensure all visual content is polished, consistent, and on-brand.
- Skilled in reel creation and short-form video editing (CapCut preferred).
- Expert in Mailchimp, including automation, segmentation, and reporting.
- Adaptable to other industry platforms such as Phorest or Shortcuts (training provided for these systems only).
- Familiar with ManyChat or similar tools for automated lead capture.
- Excellent written and spoken UK English for an Australian audience (10/10 fluency).
- Reliable, responsive, and professional in remote settings.
- Must successfully complete a test task before onboarding.

Work Structure & Conditions
Part-time: 20 hours per week (remote, flexible)
Training rate: $175 AUD/week (6-8 weeks)
Probation (3 months): $200 AUD/week
After 12 months: $240 AUD/week
12months +: 280AUD per week
Performance bonuses apply for meeting or exceeding campaign KPIs and results benchmarks.
If you prefer full-time work, you may be placed with two clinics instead of one.
All recruitment, training, and placement are managed through Vanessa McDonald Consulting – Installed™.

To maintain quality and focus:
You cannot work with other beauty or skin clinics in Australia or New Zealand.
You may retain a small number of freelance clients outside this industry, provided your total weekly workload remains under 50 hours.
You’ll have full ownership of strategy ? design ? captions ? scheduling ? reporting, supported by structured systems, brand training, and direct client collaboration.

Hiring Process

Application review: We assess your cover letter, résumé, and portfolio for relevance and quality.
Initial interview: A video interview with our recruitment specialist to discuss experience, fit, and expectations.
Test task: You’ll complete a short assignment to demonstrate your ability in design, content creation, and social strategy.
Final interview: Successful applicants are invited to a second interview with Vanessa McDonald.
Presentation matters — please ensure a professional appearance, a stable internet and audio connection, and a tidy background during interviews.

Fill out this form to apply:

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