Social Media Specialist

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TYPE OF WORK

Part Time

SALARY

$400

HOURS PER WEEK

15

DATE UPDATED

Dec 10, 2024

JOB OVERVIEW

Manage and maintain our companies social media accounts by creating and scheduling posts, engaging with followers, analyzing campaign performance, identifying potential influencers, and implementing strategies to increase brand awareness and engagement across various platforms like Facebook, Instagram, etc, all while adhering to the brand voice and target audience.

Key Responsibilities
Content Creation:
Develop engaging content including text, images, and videos for social media posts aligned with brand guidelines.

Content Scheduling:
Utilize social media management tools to plan and schedule posts across multiple platforms at optimal times.

Community Management:
Respond to comments, messages, and mentions from followers, addressing inquiries and maintaining positive interactions.

Social Listening:
Monitor social media conversations related to the brand, identify potential issues, and proactively address them.

Analytics Reporting:
Track key social media metrics like reach, engagement, impressions, and conversions to analyze campaign performance and identify areas for improvement.

Trend Analysis:
Research industry trends and competitor activity to inform social media strategy.

Influencer Outreach:
Identify relevant influencers and collaborate on potential partnerships to expand reach

Campaign Development:
Assist in developing and executing social media campaigns for specific marketing goals.

Required Skills:
Excellent written and communication skills
Proficient in various social media platforms (Facebook, Instagram)
Familiar with social media analytics tools
Strong understanding of visual storytelling and graphic design principles
Ability to work independently and meet deadlines
Knowledge of digital marketing strategies and best practices

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