Social Media & Short-Form Content Manager (TikTok / Instagram Reels)

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: TYPE OF WORK

Full Time

: SALARY

$1200/month (or more for a superstar)

: HOURS PER WEEK

40

: DATE UPDATED

Oct 5, 2026

JOB OVERVIEW

We are launching a premium men’s skincare brand focused on blue-collar workers, tradesmen, mechanics, construction workers, military, and other men whose skin takes a beating from work, weather, dirt, frequent washing, and long days on the job.

We are looking for a full-time Social Media & Short-Form Content Manager based in the Philippines who can help build the brand from the ground up.

This is not a basic “schedule posts and make Canva graphics” role.

We want someone who understands TikTok, Instagram Reels, short-form video, internet culture, pacing, hooks, editing, and what makes people stop scrolling.

You will be responsible for turning raw footage, UGC, product footage, customer videos, and creative concepts into high-quality short-form content that feels native to social media rather than like traditional advertising.

RESPONSIBILITIES

• Edit short-form videos for TikTok, Instagram Reels, Facebook, and other platforms

• Create approximately 5–7 strong short-form videos per week

• Turn raw phone footage and UGC into engaging 15–60 second videos

• Develop strong hooks, subtitles, captions, thumbnails, and calls to action

• Manage the brand’s TikTok and Instagram accounts

• Schedule and publish content consistently

• Develop new content ideas every week

• Identify trends, formats, memes, sounds, and content opportunities that fit the brand

• Repurpose strong footage into multiple pieces of content

• Help coordinate with UGC creators, influencers, and customers who provide footage

• Organize our content library so raw footage and finished assets are easy to find

• Respond to comments and basic DMs in the brand voice

• Track performance including views, watch time, shares, saves, engagement, follower growth, and conversions

• Provide a short weekly report explaining what performed well, what did not, and what we should test next

WHAT WE ARE LOOKING FOR

• Strong experience editing TikTok, Reels, Shorts, or similar short-form video

• Excellent command of CapCut, Premiere Pro, Final Cut, or similar editing software

• Strong sense of pacing, timing, hooks, and visual storytelling

• Good written English

• Good understanding of American internet culture

• Ability to create content that feels authentic rather than corporate

• Comfortable working with masculine, blue-collar, automotive, outdoor, fitness, military, workwear, or similar audiences

• Able to work independently and bring ideas rather than waiting for instructions every day

• Strong organizational skills

• Reliable communication

BONUS EXPERIENCE

• E-commerce or Shopify brands

• Direct-response advertising

• Men’s products

• Automotive, workwear, tools, outdoor, fitness, military, or blue-collar content

• UGC editing

• Meta or TikTok advertising

• Influencer or creator outreach

WHAT WE DO NOT WANT

We are not looking for someone whose work consists primarily of generic Canva graphics, inspirational quotes, recycled stock footage, or basic scheduling.

We want someone with taste.

Think more along the lines of brands like Carhartt, Milwaukee, YETI, Liquid Death, automotive media, and strong TikTok-native brands rather than traditional corporate skincare marketing.

COMPENSATION

Full-time role.

Budget: approximately $1,200–$1,500 USD per month depending on experience and portfolio.

There will be opportunities for increased compensation and performance bonuses as the brand grows.

HOW TO APPLY

Please send:

1. A short introduction
2. Three examples of short-form videos you personally edited or managed
3. Any TikTok or Instagram accounts you have helped manage
4. The editing software you use
5. A short answer to this question:

“If you were launching a skincare product for mechanics, construction workers, tradesmen, and other blue-collar workers, what are three TikTok or Reel ideas you would create first?”

Candidates we like will be invited to complete a short paid test assignment before a final hiring decision is made.

This is an opportunity to join very early and help shape the voice, look, and growth of a new consumer brand from day one.

SKILL REQUIREMENT

Marketing Social Media Content Creation Video Editing

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Social Media & Short-Form Content Manager (TikTok / Instagram Reels)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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