Social Media Publisher and Engagement Specialist

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: TYPE OF WORK

Full Time

: SALARY

Salary $800-$1000 Per Month USD

: HOURS PER WEEK

40

: DATE UPDATED

Apr 7, 2026

JOB OVERVIEW

Publisher and Engagement Specialist
*Full-Time Virtual Position | Philippines-Based

Position Overview-
Position Title Social Media Publisher & Engagement Specialist
Employment Type Full-Time, Remote (Philippines)
Reports To Social Media Manager and Law Firm Owners Scott & Mallory Edgett
Work Schedule Monday through Friday, 8:00 AM to 5:00 PM CST (with monitoring windows into evening)
Compensation Range Competitive based on experience (discuss with hiring manager)
Platforms Managed Facebook, Instagram, YouTube, TikTok
Primary Tool Metricool (scheduling and analytics)
3 Firms Supported The Edgett Law Firm | Edgett Hawk Injury Law | Florida CAIL

ROLE SUMMARY-
The Publisher and Engagement Specialist is responsible for the final mile of our social media content operation. Once videos have been thought of, created, edited and approved, this person ensures they reach our audiences at the right time, with the right captions, on the right platforms. Beyond publishing, this role owns the comment section. You are the human presence behind our firm accounts, responding to questions, building community, and flagging any legal or sensitive inquiries that need to be escalated.

This role requires exceptional written English communication, sound judgment about what constitutes a legal question versus a general comment, and a commitment to protecting the professional reputation of three law firms. You will not give legal advice in any capacity. You will represent the brand warmly, professionally, and responsibly.

KEY RESPONSIBILITIES-
Content Publishing:
• Schedule all approved videos and posts through Metricool according to the weekly content calendar
• Ensure correct captions, hashtags, and metadata are applied to each post at scheduling time
• Verify that each post is assigned to the correct firm account and correct platform before scheduling
• Maintain a minimum 7-day advance scheduling buffer at all times
• Upload any content directly to platforms when direct publishing through Metricool is not available for a specific format
• Monitor posts immediately after publishing to confirm successful upload and correct display on each platform

Community Engagement:
• Monitor all firm social media accounts daily during business hours for comments, DMs, and mentions
• Respond to general, non-legal comments within 4 business hours using approved response templates
• Like and acknowledge positive testimonials, shares, and supportive comments to build community
• Identify and report any spam, inappropriate content, or trolling to the Social Media Manager for action
• Maintain a warm, professional, and approachable brand tone in all public-facing responses
Escalation and Legal Sensitivity:
• Never respond to any comment or DM that contains a specific legal question, request for legal advice, or description of a pending case
• Flag all potential client inquiry messages immediately to the Director of Marketing and the appropriate attorney of record
• Maintain a daily escalation log documenting all flagged messages, the platform, and the time of escalation
• Do not engage in any discussion of case outcomes, attorney fees, or legal strategy under any circumstance
• If a comment contains threatening or harassing language directed at the firm, document and escalate immediately

Scheduling Optimization:
• Use Metricool analytics to identify the optimal posting times for each platform and adjust the calendar accordingly
• Track and report which time slots generate the highest early engagement (first 30 minutes post-publication)
• Coordinate with the Social Media Manager when content volume changes require calendar adjustments

REQUIRED QUALIFICATIONS-
• Minimum 1 to 2 years of experience in social media publishing, community management, or digital marketing coordination with emphasis on social media engagement to establish branding and generating current and future clients for our three law firms.
• Excellent written English communication skills with a professional, friendly tone.
• Proficiency with Metricool or a comparable scheduling platform (Buffer, Hootsuite, Sprout Social).
• Strong attention to detail, especially regarding account assignment and caption accuracy.
• Demonstrated ability to exercise good judgment about when to respond versus when to escalate.
• Familiarity with Facebook, Instagram, YouTube, and TikTok publishing workflows.

PREFERRED QUALIFICATIONS-
• Experience managing social accounts for a U.S.-based law firm or professional services brand.
• Understanding of the boundaries between community engagement and legal advice.
• Familiarity with comment moderation and community guidelines enforcement.
• Experience using Notion or Google Sheets for tracking and reporting.

KEY PERFORMANCE INDICATORS (KPIS)-
KPI Metric:
Month 1 Target
Month 3 Target
Measurement

KPI Metric: Posts scheduled 7 days in advance
Month 1 Target 100% of approved content
Month 3 Target 100% of approved content
Measurement Metricool queue audit (weekly)

Scheduling error rate (wrong account/platform)
Zero tolerance
Manager review

Comment response time (general comments)-
Month 1 Within 4 business hours
Month 3 Within 2 business hours
Platform timestamp logs

Escalation log completion rate-
100% of flagged messages logged
Daily escalation tracker

Failed post recovery time-
Month 1 Resolved within 1 business hour
Month 3 Resolved within 30 minutes
I ---------- log

7-day buffer compliance (all firm accounts)-
Every Friday by 3:00 PM CST
Weekly status report

Engagement response rate (general comments)-
Month 1 90%+ responded to
Month 3 95%+ responded to
Monthly engagement audit

Escalation accuracy (correct vs. missed flags)-
Zero missed legal inquiries
Monthly manager audit
__________________________________________

HOW TO APPLY –
Please email your updated resume, cover letter with salary requirements, and 5 examples of social media accounts or specific postings you have published and/or engaged in over the last year. Please email directly to ----------

We are excited you are considering our law firm social media team!

Scott E. Edgett

SKILL REQUIREMENT

Social Media Management Social Media Moderation Social Media Engagement

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Social Media Publisher and Engagement Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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