Social Media & Paid Ads Specialist

Location: Remote
Company: Diversified Group with operations in Australia, China, and Hong Kong
Industries: Professional Services, Agriculture & Manufacturing
Job Type: Full-time, Permanent
Salary: Competitive package commensurate with experience

About Us

We are a dynamic and diversified group running three distinct businesses across the Asia-Pacific region:

- A Professional Accountancy & Advisory Firm with offices in Sydney, Shenzhen, and Hong Kong.

- Strawberry Farms in Victoria and Queensland, Australia.

- A Gadgets Manufacturing Facility in Huizhou, China.

We are looking for a Social Media & Paid Ads Specialist to join our marketing team. The ideal candidate will help manage and grow our social media presence while supporting the execution and optimization of paid advertising campaigns, particularly on Meta platforms.

This role focuses primarily on social media management and paid ads performance, while also supporting lead generation, audience engagement, and campaign monitoring.

If you are interested in working with international brands, developing practical social media strategy skills, and contributing to measurable growth, we’d love to hear from you.

Role & Responsibilities

The responsibilities of this role are varied and involve both creative and analytical tasks. While experience in some areas is preferred, we are happy to provide training for the right candidate.

Key responsibilities include:

- Manage and grow social media channels of our brands across relevant platforms
- Plan, create, and schedule social media content using content calendars
- Develop, implement, and manage social media strategies
- Monitor engagement, messages, and inquiries across social platforms
- Actively participate in relevant online communities and groups to maintain engagement, build relationships, and support lead generation
- Support lead generation through social media campaigns and email outreach
- Create and manage paid advertising campaigns, particularly on Meta (Facebook and Instagram) and LinkedIn
- Write and optimize ad copy for social media campaigns
- Monitor, track, and report on campaign performance
- Provide insights and recommendations to improve campaign performance
- Test and optimize ads, audiences, and creatives to improve results
- Stay up to date with the latest social media trends, advertising strategies, and digital marketing tools
- Collaborate with internal teams to ensure campaigns align with marketing goals
- Ensure content is engaging, informative, and aligned with brand messaging

Preferred Skills
- Excellent English communication skills (written and verbal)
- Strong interest in social media marketing and paid advertising
- Basic understanding of Meta Ads Manager and other paid advertising platforms
- Organized and able to manage multiple campaigns and content schedules
- Analytical mindset with attention to performance metrics
- A proactive attitude and willingness to learn

Requirements:

- 3+ years of experience in social media management, paid advertising, lead generation or digital marketing
- Experience managing social media platforms such as Facebook, Instagram, LinkedIn, or similar channels
- Basic to intermediate experience with Meta Ads Manager and running paid social campaigns
- Understanding of paid advertising fundamentals, including targeting, ad creatives, and campaign optimization
- Ability to write engaging social media content and ad copy that drives engagement and conversions
- Strong analytical skills with the ability to monitor campaign performance and identify optimization opportunities
- Experience using marketing and analytics tools such as Meta Business Suite, scheduling tools, or basic analytics platforms
- Excellent English communication skills, both written and verbal
- Organized and able to manage multiple campaigns, content schedules, and tasks simultaneously
- Proactive, detail-oriented, and eager to learn new digital marketing tools and strategies
- Experience engaging in online communities, groups, or forums to build relationships and maintain audience engagement is a plus
- Experience working in a remote or distributed team environment is an advantage
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred but not required

What We Offer

Diverse Challenge: Escape the monotony of a single industry. Apply your skills across three fascinating and different businesses.

Professional Growth: This role reports directly to the Marketing Manager and offers significant scope for career advancement as the companies grow.

Remote Flexibility: Work from anywhere in the Philippines with a stable internet connection.

Competitive Compensation: A salary package that rewards expertise and results, plus opportunities for performance-based bonuses.

Supportive Environment: You will have the full backing of the ownership team and access to the resources needed to succeed.

How to Apply

Ready to build something exceptional? Please send your application with the subject line: "Application: Social Media Specialist - [Your Name]". Your application must include:

- Your updated CV/Resume.

- A cover letter that addresses: 1. Why you are interested in managing social media for three different businesses. 2. A brief example of a successful advertising campaign you have led (mention the channels and key results). 3. Your salary expectation.

- (Optional but highly valued) Links to your portfolio, LinkedIn profile, or any relevant case studies. Applications without a cover letter will not be considered. We are an equal-opportunity employer and value diversity in our team.