Social Media Moderation - DTC Brand

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TYPE OF WORK

Full Time

SALARY

$500 / month

HOURS PER WEEK

TBD

DATE UPDATED

Oct 4, 2026

JOB OVERVIEW

We're hiring a remote Community & Social Engagement VA to be the voice our DTC Baby/Parent brand. You'll reply to comments, answer questions and join conversations across TikTok, Instagram, Facebook, YouTube and Reddit and other forums/posts found online.

We are a direct-to-consumer baby carrier brand. Our customers are new and expecting parents, often tired, sometimes anxious, and always short on time. Every reply you write is how they d ---------- whether we're a real team who cares or just another ad, so it's important we give valuable time to these people.

This is not a copy-paste support role. You'll help shape how the brand sounds, then keep that voice consistent in hundreds of small conversations a week.

What you'll do
• Reply to comments on our organic posts and paid ads every day: questions, compliments, objections and the occasional troll.
• Answer common questions on sizing, fit, comfort, usage and shipping clearly and accurately
• Take part in relevant Reddit threads and YouTube comment sections
• Spot, reply to or reshare customer posts and tags so happy parents feel seen.
• Hand off order problems, complaints and anything sensitive to our support team instead of handling them in public.
• Help build and maintain our brand voice guide and a library of reply examples, updating it as you learn what lands.
• Monitor negative posts, comments and clean up these areas when needed
• Keep a simple weekly log of activity and notable conversations.

What you must have
• Native or near-native English. Your writing reads naturally to a native speaker, with flawless grammar, spelling and punctuation.
• A real ear for tone. You can write warm and reassuring for a worried first-time parent, then playful on a TikTok joke, then calm and factual with a sceptic, all in the same hour.
• The ability to develop a brand voice, not just follow one. You can study a brand, describe how it sounds, and suggest ways to make it sharper.
• Platform fluency. You know how people talk on TikTok, Instagram, Facebook, YouTube and Reddit, and why the same reply won't work on all five.
• Good judgment. You know when to answer, when to escalate, and when to stay out of it.
• Reliability. You show up daily, meet response-time targets, and communicate early when something slips.
• At least 1 year of experience managing social media or community for a brand, creator or agency.

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