Social Media, Marketing & SEO Specialist

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: TYPE OF WORK

Full Time

: SALARY

Up to $11/hr

: HOURS PER WEEK

40

: DATE UPDATED

Mar 2, 2026

JOB OVERVIEW

About Us
We are a trusted Private Duty Nursing agency providing care for medically fragile children and individuals with intellectual or developmental disabilities (IDD) across Alabama. With a dedicated team of nurses, therapists, and clinical leaders, we ensure families receive compassionate, high-quality care in the comfort of their homes.
As we continue to grow, we are looking for a dynamic Offshore Marketing & Social Media Manager to help us build deeper community relationships, expand awareness, and generate qualified leads among healthcare entities, case managers, and families.

Role Overview
You will lead all digital marketing, social media, and SEO initiatives for our Alabama-based operations. Your role is both strategic and hands-on—creating engaging content, managing campaigns, designing marketing assets, and helping drive inbound referrals. You’ll also help coordinate in-person engagement opportunities for our US-based clinical and management teams.

Key Responsibilities
Manage and grow our social media presence (Facebook, Instagram, LinkedIn, etc.)
Design marketing materials and pitch decks using Canva or similar tools
Create and manage email marketing campaigns via Mailchimp or comparable platforms
Build SEO-friendly content for landing pages, blog posts, and digital materials
Conduct market research and competitor analysis to identify referral opportunities
Generate and track leads using Bullhorn CRM, ensuring proper documentation and follow-up workflows
Maintain and optimize Google Business and directory listings for visibility
Coordinate with US-based leadership to schedule meetings, presentations, and community visits with potential referral sources
Assist with brand voice consistency and messaging across platforms
Track campaign performance and ROI; provide monthly reporting and recommendations
Qualifications
Minimum 3 years of experience in digital marketing, social media, and SEO, preferably for US-based companies (healthcare experience a plus)
Proficient with:
Bullhorn CRM for lead management and reporting
Canva (or Adobe Suite for design work)
Mailchimp or other email automation platforms
Google Analytics, Google Search Console

Facebook/Instagram Ads Manager
SEO tools (e.g., SEMrush, Moz, Ahrefs, or equivalent)
Microsoft Outlook, Excel, Word
Excellent written English and strong understanding of US tone, culture, and healthcare messaging
Ability to self-manage and work during US Central Time hours when needed
Detail-oriented, responsive, and collaborative with cross-functional teams

SKILL REQUIREMENT

Marketing SEO Lead Generation

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Social Media, Marketing & SEO Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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