Social Media Manager for Founder Personal Brand (Instagram + Facebook, Strategy and Content)

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: TYPE OF WORK

Part Time

: SALARY

$4/hour

: HOURS PER WEEK

20

: DATE UPDATED

Jul 23, 2026

JOB OVERVIEW

I am the founder of an ecommerce agency based in London. This role is for my personal social channels, not the company ones.

I create the content. I film it, I write it, I d ---------- the angle, and a video editor handles my long-form video. What I need is one person to run the channels around that: strategy, planning, publishing, engagement and reporting.

What you will do

Strategy

Own the channel strategy with me. Content pillars, posting mix, what we are trying to grow and why
Bring me a monthly plan with a point of view, not a list of empty slots
Propose and run format tests, then tell me what the results mean
Watch what similar founders and operators are doing, spot format and trend shifts early, and tell me whether they apply to us

Instagram

- Build and maintain the weekly content calendar
- Publish 2 to 3 pieces per day: reels, carousels and single images
- Post stories 2 to 3 times per day
- Cut reels from the footage and clips I provide
- Design carousels and story graphics in Canva to a consistent look
- Write captions and hooks in my voice. You will get a written voice guide and plenty of examples

Facebook

- Run my Facebook page alongside Instagram
- ---------- Instagram content to Facebook where it fits, adapted rather than copied blindly
- Take my LinkedIn posts and republish them on Facebook, reformatted for the platform

Community

Reply to comments and DMs every working day across both channels
- Engage with target accounts: ecommerce founders, agency operators, creator economy people
- Send me anything that looks like a real business enquiry

Reporting

One short weekly report: reach, saves, shares, profile visits, follower growth, best and worst posts
Your opinion attached to the numbers, not just the numbers
One monthly summary with what you want to change next month

What I need from you

At least 2 years managing social for a personal brand, founder, coach or creator
Real results you can show me and explain
Excellent written English. This is not negotiable, because you will be writing in my voice
Strategic thinking. I want someone who tells me what we should be doing, not someone waiting to be told
Strong understanding of Instagram right now: reels, stories, formats, what gets reach
Comfortable reading analytics beyond follower count
Experience with Meta Business Suite and a scheduling tool such as Metricool, Later or Buffer
Canva skills for carousels and story graphics
Able to work independently. I will not be checking in daily

Nice to have, not required

Video editing (CapCut, Premiere, Final Cut)
Experience with ecommerce, DTC brands or B2B content
Experience growing an account from a small base

Details

Part time, around 25 to 30 hours per week
Fully remote, permanent role for the right person
You set your own schedule. I need some overlap with UK hours for responsiveness, not full coverage
Paid monthly
There is a short paid trial task before either of us commits. You will get real footage and a real brief, and you will be paid for it

How to apply

Read this part carefully. Applications that do not follow it will not be reviewed.

Send your application with the subject line: IG OPERATOR - [your name]

In your message, include:

One account you have managed. Link it, and tell me what it looked like when you started and what it looked like when you finished.
One founder or personal brand you think is doing social well right now, and one specific thing you would take from it.
Your answer to this: if you took over my Instagram tomorrow, what would your first 30 days look like and what would you be trying to prove? One paragraph is enough.
Your available hours per week and your monthly rate in USD.

Do not send a generic cover letter. I read every application that follows the instructions above and I ignore the ones that do not.

SKILL REQUIREMENT

Social Media Management Instagram marketing

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Social Media Manager for Founder Personal Brand (Instagram + Facebook, Strategy and Content)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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