Social Media Manager- Music & Entertainment

## Job Description: Music & Artist Brand Social Media Manager

**Role:** Social Media Manager, Music & Artist Brand
**Type:** Freelance, part-time, or contract-to-hire
**Location:** Remote
**Reports to:** Artist / Management / Creative Director

### Overview

We are seeking a music and artist brand Social Media Manager to oversee, grow, and engage an established artist’s online community across social platforms, streaming channels, ecommerce, and fan touchpoints.

The core of this role is **writing**. The right candidate must be able to write in the voice and tone of the artist with nuance, restraint, emotional intelligence, and consistency. This person should understand how to translate an artist’s world into captions, replies, product copy, fan messages, campaign posts, release language, and platform-specific storytelling without making it feel generic, over-marketed, or detached from the artist’s identity.

This role requires someone who understands music culture, fan communities, artist mythology, and the care required to represent a highly personal creative voice online.

### Key Responsibilities

#### Voice, Tone & Copywriting

Write social captions, community replies, campaign copy, merch descriptions, ecommerce blurbs, streaming posts, email snippets, and short-form scripts in the artist’s established voice.

Develop and maintain a clear voice and tone guide for the artist across social, streaming, ecommerce, and fan communications.

Capture the artist’s emotional register, humor, mystery, intelligence, vulnerability, and cadence without over-explaining or diluting the brand.

Adapt writing for each platform while keeping the artist’s voice consistent.

Avoid generic music marketing language, forced trends, corporate phrasing, or copy that feels disconnected from the artist.

Help turn lyrics, archival materials, visual assets, fan comments, cultural references, and behind-the-scenes ---------- nts into compelling written content.

#### Social Media Strategy & Management

Develop and manage the artist’s social media presence across Instagram, TikTok, YouTube, Facebook, X, Threads, ---------- , Reddit, and other relevant platforms.

Create and maintain a content calendar for releases, merch drops, streaming campaigns, fan engagement, archival storytelling, live ---------- nts, and cultural opportunities.

Translate the artist’s creative world into social content that feels personal, intelligent, emotional, and fan-aware.

Identify trends and platform behaviors that can be used thoughtfully without compromising the artist’s voice.

#### Community & Fan Engagement

Monitor and engage with fans across comments, DMs, tags, shares, posts, and fan communities.

Respond in a tone that feels human, intimate, smart, and aligned with the artist’s voice.

Track fan sentiment, recurring questions, collectible interest, merch demand, and release feedback.

Identify superfans, creators, collectors, remixers, gamers, and community voices who can help amplify the brand.

#### Streaming & Music Platform Support

Support growth and engagement across Spotify, Apple Music, YouTube Music, Amazon Music, Bandcamp, SoundCloud, and related music platforms.

Coordinate social campaigns around streaming links, playlists, pre-saves, video premieres, lyric content, live recordings, vinyl releases, and catalog discovery.

Help optimize artist profiles, platform descriptions, visual assets, links, and messaging where applicable.

Track streaming ---------- nts, playlist adds, fan-generated spikes, and relevant data signals.

#### Ecommerce & Merchandise Promotion

Support social promotion for the artist’s ecommerce store, vinyl releases, limited editions, apparel, collectibles, and special drops.

Write product and campaign copy that gives merchandise context, story, scarcity, and emotional value.

Connect product pages, social posts, email campaigns, and fan engagement into a cohesive sales funnel.

Monitor customer questions related to products, shipping, availability, sizing, editions, and collectible value, escalating as needed.

#### Content Development

Source and organize visual assets, video clips, lyrics, archival materials, press quotes, fan content, and release assets.

Collaborate with editors, designers, ecommerce managers, and the artist team to produce platform-specific content.

Help shape posts around the artist’s music, story, creative process, collaborations, vinyl culture, gaming connections, and fan mythology.

#### Analytics & Reporting

Track growth, engagement, reach, clicks, saves, shares, follower quality, ecommerce referrals, streaming conversions, and fan sentiment.

Provide weekly or bi-weekly reports with clear insights and recommendations.

Identify which posts, platforms, content types, copy approaches, and fan conversations are driving the most value.

Recommend testing strategies for posting frequency, creative formats, paid boosts, ecommerce CTAs, and streaming campaigns.

### Ideal Experience

3+ years managing social media, copywriting, or community engagement for an artist, music brand, label, entertainment property, ecommerce brand, or fan-driven cultural brand.

Exceptional writing ability is required.

Strong understanding of artist voice, tone, cadence, subtext, and storytelling.

Ability to write emotionally resonant copy that can be poetic, restrained, mysterious, funny, direct, intimate, or promotional as needed.

Experience writing captions, fan replies, product copy, launch copy, email snippets, short-form video scripts, and campaign language.

Strong understanding of music marketing, artist storytelling, fandoms, streaming behavior, and merch culture.

Experience with Instagram, TikTok, YouTube, Facebook, X, Threads, ---------- , Reddit, Shopify, Spotify for Artists, Apple Music for Artists, YouTube Studio, Bandcamp, and email/social campaign tools.

Comfortable engaging with passionate fans and protecting the artist’s voice.

Interest in alternative music, legacy artists, gaming culture, ARG-style storytelling, vinyl, fan collectibles, and immersive artist worlds is a major plus.

### Core Skills

Artist voice copywriting
Social media writing
Community management
Music marketing
Fan engagement
Tone of voice development
Caption writing
Ecommerce copywriting
Streaming campaign support
Short-form video copy
Content calendars
Analytics and reporting
Shopify and merch campaign support
Platform trend awareness
Brand storytelling

### Success Metrics

Consistent, high-quality writing in the artist’s voice
Growth in engaged followers across priority platforms
Increased fan interaction, comments, shares, saves, and DMs
Higher traffic from social to streaming and ecommerce
Improved merch drop performance and product awareness
Stronger fan sentiment and community participation
Consistent content cadence across channels
Clear reporting and actionable insights
Authentic preservation of the artist’s voice, tone, mythology, and creative identity

### Personality Fit

The right person is first and foremost a writer: someone who can listen closely, absorb a voice, and write from inside the artist’s world without imitating it badly or reducing it to marketing language.

They should be strategic but not corporate, organized but not rigid, culturally fluent but not trend-chasing, and emotionally intelligent enough to represent an artist with a deep, loyal, and highly invested fan base.

This is not just a music act. It is a world, a history, a voice, a mystery, a community, and a living creative system. This role is about helping that world speak clearly, consistently, and powerfully online.