Social Media Manager (Instagram/TikTok) – DM Sales/Growth Focus|Profit Share Structure

WHO WE ARE
The Detailist is a fast-growing online beauty education company with 136,000+ Instagram followers ---------- 75,000+ TikTok followers ---------- 7,000+ Youtube Followers ---------- 10,000+ Facebook followers and over ---------- ,000 students worldwide, over 4.7* Trustpilot ( ---------- ) — a large, engaged audience that has never been fully capitalised on.

We sell accredited digital brow training courses and are scaling rapidly. We have been featured across major platforms and our content regularly hits millions of views per month organically. We are not a startup. We are a proven, revenue-generating business with active paid advertising, email marketing, and a strong organic presence that has never been fully capitalised on. That is the gap you are here to close.

The Opportunity
We are hiring an Organic Growth and Conversion Specialist — someone who treats every post, every story, every DM, and every comment as a revenue opportunity. This is NOT a content scheduling role. This is a sales-driven organic growth role where your job is to turn our existing audience into daily buyers and our warm leads into paying customers.

We already have ManyChat automations with 50%+ open rate. Organic funnels live and producing sales already. We already have a content pipeline. We already have testimonials, student wins, Trustpilot reviews, and a highly engaged following.

What we do not have is someone whose full focus is on converting all of that into daily, measurable revenue.

This role comes with a base structure and a profit share arrangement tied directly to organic revenue performance. We want someone who wants to grow with us, not just manage us.

WHAT THE JOB REQUIRES - YOUR ROLES & RESPONSIBILITIES:
1. DAILY CONTENT EXECUTION
Post minimum 2 times per day per platform:
-Instagram, TikTok, Facebook, YouTube Shorts
-Adapt content per platform (not copy/paste)
-Manage posting using scheduling tools (e.g. Later)
-Writing captions, headlines, copy - all sales driven

2. INSTAGRAM STORIES (HIGH PRIORITY) - at the ---------- nt we are not posting on our stories this is heavily under-utilised
Post minimum 4+ story sequences per day on instagram
All stories must be:
Sales-focused, Conversion-driven, Leading to offers or DMs
Use: Trustpilot reviews, Student results, Testimonials, Behind-the-scenes, Direct CTAs
- You will be required to create the instagram stories

3. CONTENT CREATION (TEAM EFFORT)
-Must be able to create/edit content yourself suitable for instagram, facebook, youtube etc
-Use existing content from our library
-Mix, edit, and repurpose content
-Direct and lead us on what content is required for us to create, aligning with a clear testing strategy based on social media analytics and data

We will: Film and provide bulk content
???? You must manage and organise all content inside Google Drive

4. CREATIVE STRATEGY (YOU LEAD)
Tell us exactly what content to create:
Hooks, Headlines, Angles, Formats
You must be able to direct:
What should be filmed, What is working, What needs testing
???? We help to execute — you lead direction. Creatives can be passed back within 24/48hours

5. AI CONTENT CREATION (IMPORTANT)
We currently are not using AI and this is something we know could help us with content creation and growth on social media. We are looking for someone who can use AI tools to increase content output:
-AI avatars / cloning (e.g. HeyGen), AI-generated videos
So we can create additional content without relying on filming. You must have clear direction and experience to use these tools and will be solely in-charge of this. We will be able to authorise and approve content within 24 hours.

6. DM SALES & CONVERSIONS (CORE ROLE)
Be active in DMs every single day
You role will include the responsibility to respond to:
Leads, Questions, Comments
Proactively following up warm leads, start conversations and ultimately moving people toward buying

???? This is a SALES role, not just support

7. MANYCHAT MANAGEMENT
We currently have manychat automations in place with a 50%+ open rate. This is heavily under-optimised and needs someone to come in and manage and optimise all ManyChat flows
Actively working to improve Click-through rates & Conversion rates for all funnels and offers

8. PRODUCT MATCHING & UPSELLING
We have multiple offers. We need someone who can analyse and understand all offers and match the right offer to the right person. Upsell where appropriate, Identify high-value buyers & convert the leads to sales.

9. COMPETITOR RESEARCH, ANALYTICS & OPTIMISATION (IMPORTANT)
-Conduct ongoing research into competitors and top-performing creators in the beauty and online education space to identify what content, hooks, and strategies are currently driving engagement and conversions with competitors.
-Track and analyse daily performance across all organic channels, including content performance, story engagement, DM conversations, ManyChat metrics, and actual sales generated through ClickFunnels.
-Use a shared tracking sheet to log results, identify patterns, and clearly see what content and actions are leading to revenue.
-Continuously optimise strategy based on real data, doubling down on what is working, adjusting what is underperforming, and proactively suggesting new directions to improve conversions and overall revenue.

???? You are responsible for turning organic content, DMs, and attention into daily revenue

WHO IS THIS ROLE FOR:
This is ideal for someone who:
-Someone who has time and attention to commit to this. Please serious applicants only.
-Is hungry for growth, not just a paycheck. Wants to be rewarded based on results, not hours
-Wants to step into a role where they can 10x a channel
-Sales-minded first, creative second
-Obsessed with conversion. Comfortable in DMs selling daily
-Data-driven and decisive
-Proactive (you bring strategy, not wait for instructions) BUT great at communication - This is very important to us.
-Experienced using multiple platforms and tools
-Hungry to scale with a fast-growing brand
-Someone who understands how to protect and elevate the brand while selling. You will be speaking as the voice of the brand, so communication must feel natural, trustworthy, and aligned not overly aggressive or pushy. We are looking for a nurture-first, conversion-focused approach, where sales are driven through trust, value, and relationship-building rather than hard selling.

**You MUST be highly communicative. Provide updates through whatsapp, weekly reports on performance, insights, and next steps. Be aligned with targets and revenue goals and be motivated by performance and growth.

THE OPPORTUNITY
This is NOT a typical social media role.
This is a ground-floor opportunity to take ownership of a massively underutilised revenue channel inside a proven business.

Right now:
-We are posting inconsistently (around 10–13 times per month)
-We are already generating organic sales
-We have a strong audience, strong offers, and strong brand positioning

???? Which means: The upside here is significant.

THERE IS MASSIVE GROWTH POTENTIAL
Organic is one of the core pillars of our business, but it has not been fully optimised.
We already have:
-A large audience with proven offers that convert. Testimonials, reviews, and social proof and paid systems that validate what works

What we don’t have yet is someone fully focused on:
???? turning organic into a consistent, scalable daily revenue stream

Pay & Performance-Based Upside (Uncapped)
This role includes:
-A base salary (for consistency and execution) - can be paid weekly, bi-weekly or monthly
-A performance-based profit share tied directly to organic revenue once profit-share target is reached.
As organic revenue grows, your income grows.

If you are the right person, this can become a high-income position very quickly

HOW TO APPLY
Do not send a CV. Do not send a generic cover letter. We will not read them.
What we want to see is simple: proof that you can do this job.

Show us your results. Share accounts you have worked on, what your specific contribution was, and what measurably changed because of your work. Follower counts alone do not interest us. Revenue impact, DM conversion rates, ManyChat performance, funnel traffic from organic — that is the language we speak. Show us you speak it too.

Complete an audit of our accounts. Go ---------- on Instagram and TikTok. Tell us what is underperforming and why based on what you can see. Tell us what is missing. Tell us what you would change in the first seven days and what you would expect to happen as a result. Tell us where you see the biggest untapped conversion opportunity. This is the most important part of your application. Do not skim it.

Be honest about your availability. This role requires near full-time hours and daily execution from day one. We move fast and we need someone who can move with us. If you cannot start within the next few days or cannot commit the hours, please do not apply.

Be ready to communicate like a professional. Daily updates via WhatsApp. Weekly structured reports — what worked, what did not, what is being tested, what is next. We do not micromanage, but we do expect clarity. If you cannot give us that, this is not the right role for you.

Applications without the audit will not be considered.
If you are the right person, your application will make that obvious. We are not looking for the most experienced person. We are looking for the most serious one.
Send everything through onlinejobs or ---------- with the subject line: Organic Growth Specialist — The Detailist

30-DAY TRIAL PERIOD (Important)
This role will begin with a 30-day trial period.

During this time, we are not simply evaluating results — we are evaluating how you operate.
We understand that in the first 30 days there are multiple moving parts, testing phases, and adjustments required. While revenue impact will be considered, our primary focus is on how you think, communicate, and execute within the role.

What We Will Be Assessing
During the trial period, we will be evaluating you based on:

Proactivity
-Are you identifying opportunities, gaps, and improvements without being prompted?
-Do you bring ideas, direction, and solutions to the table?

Communication
-Are you clear, consistent, and professional in your communication with both the team and customers?
-Do you keep us informed on what is being done, what is working, and what needs to change?

Execution & Consistency
-Are you able to maintain the required posting schedule, manage DMs, and handle daily responsibilities without drop-off?
-Can you keep up with the pace of the role?

Analytical Thinking
-Are you able to identify what content, messaging, or strategies are working and more importantly, why?
-Do you make decisions based on data rather than guesswork?

Customer Interaction (DMs & Comments)
-Are you communicating with leads in a way that is aligned with the brand professional, trust-building, and conversion-focused without being overly aggressive?

Ownership & Initiative
-Do you take ownership of the role, or do you wait for instructions?

We are looking for someone who can step in and lead this area of the business, not just manage tasks.
We are looking for someone whose experience matches their application, and who can demonstrate that quickly.
This is not a short-term position.

If the trial period is successful, this will become a long-term role within the business, with significant responsibility and growth potential. Our goal is to step back from the day-to-day organic operations and place full trust in someone who can take ownership of this function and scale it.