Social Media Manager (Instagram Growth)

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: TYPE OF WORK

Full Time

: SALARY

N/A

: HOURS PER WEEK

25

: DATE UPDATED

Aug 13, 2026

JOB OVERVIEW

Social Media Manager (Instagram Growth) — Emma Hokayem Coaching

I'm hiring one person to own our social media and grow it. This is not an admin role and it's not a posting-and-scheduling role. I'm looking for someone who lives and breathes Instagram, knows what makes a reel travel, and has actually grown accounts before. If that's you, keep reading.

Who we are

Emma Hokayem Coaching is a women's fitness, nutrition and mindset coaching business based in Edinburgh. We help women change their lives through strength training, nutrition and mindset. Most of our clients find us on social media, so this channel is the heart of the business. That's exactly why I'm hiring someone brilliant to run it.

The mission

Grow our Instagram. Organically. Build a presence that makes women trust us before they've even spoken to us. I'll be filming plenty of content for you to work with. Your job is to turn it into scroll-stopping reels, get it in front of the right women, and turn attention into conversations and clients.

What you'll own

-Editing all our reels from the footage I film, into a highly engaging, native format
-Writing hooks and captions that stop the scroll and get people to act
-Planning and scheduling all content, and keeping the calendar full and consistent
-Thinking ahead. Spotting what's trending and flagging key dates (National Fitness Day is a good example) and telling me what we should be doing about them
-Setting up and managing our comment-to-DM automation (ManyChat), for example comment WAITLIST, receive the link
-Handling all our DMs, following up with new leads manually, and warming them toward a sales call with me
-Watching the numbers and telling me what's working and what isn't

Who I'm looking for

I want someone with a proven history of doing this well. Not basic. Not learning on my account. I want to see accounts you've grown and reels you've made, with real results behind them. PLEASE DON'T APPLY IF YOU DON'T HAVE THIS EXPERIENCE AS IT'S WASTING BOTH OF OUR TIME

You are:

-Genuinely skilled at short-form video editing and hooks
-Proactive. You bring me ideas, you don't wait to be told
-A strong writer with excellent spoken and written English
-Someone who takes full ownership and follows things through
-Organised, reliable, and able to manage your own time
-Someone who actually understands Instagram growth in 2026, not five years ago

Tools you must know

CapCut (or equivalent), Instagram, Canva, ManyChat, and Google Docs/Sheets/Drive. Experience with Go High Level is a bonus.

Hours and pay

25 hours a week to start, five days a week, working through UK daytime and into our early-evening posting and engagement window. There is real potential to move to full-time based on how you perform and the results you bring. This is a role I want to grow with the right person.

I'm not publishing a rate. In your application, tell me your expected hourly rate. I'm hiring on quality first.

How to apply

Send a short Loom video (under 3 minutes) to ----------

Put the words "I read everything" in the subject line.

In the video, tell me:

-Who you are
-What you've done that fits this role, with proof (share links to accounts you've grown and reels you've edited)
-Why you're the right person for this
-What you know about Emma Hokayem Coaching

And so I can see how you think, include two things in your email:

-One reel hook you'd write for a video aimed at a woman aged 42 who is nervous to start strength training
-Your expected hourly rate

Applications without the subject line, without proof of past work, and without those two things will not be considered. I read everything, so I need to know you did too.

Successful candidates will be contacted the week commencing 17th.

SKILL REQUIREMENT

Social Media Management Instagram marketing Video Editing

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Social Media Manager (Instagram Growth)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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