# Social Media Manager & Google Ads Specialist — Multiple Brands

## About the Role

We are looking for a creative, organized, and results-driven **Social Media Manager and Google Ads Specialist** to manage the online presence and paid advertising campaigns of multiple brands.

This is not a role where you simply schedule posts. We need someone who can understand each brand, create an appropriate content strategy, coordinate the production of engaging content, manage advertising campaigns, and use performance data to improve results.

You will work with brands in different industries, so you must be comfortable switching between different audiences, brand voices, products, and business objectives.

## Key Responsibilities

### Social Media Management

- Manage the social media accounts of multiple brands.
- Develop a separate content strategy and brand voice for each business.
- Create monthly and weekly content calendars.
- Plan content for Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms.
- Write clear, engaging captions and calls to action.
- Create or coordinate graphics, carousels, short-form videos, Stories, and Reels.
- Schedule and publish content consistently.
- Repurpose existing videos, images, blogs, and other materials into social media content.
- Research trends, competitors, hashtags, and content opportunities.
- Monitor comments, messages, reviews, and audience engagement.
- Maintain organized folders for content, brand assets, approvals, and published posts.
- Ensure that each brand’s content is accurate, consistent, and visually professional.
- Provide regular reports covering growth, engagement, reach, leads, and conversions.

### Google Ads Management

- Create and manage Google Search, Display, Performance Max, remarketing, and YouTube campaigns when appropriate.
- Conduct keyword, audience, competitor, and market research.
- Write effective ad headlines, descriptions, and extensions.
- Organize campaigns, ad groups, keywords, audiences, and negative-keyword lists.
- Monitor budgets, bids, search terms, conversions, and campaign performance.
- Improve click-through rates, conversion rates, cost per lead, and return on advertising spend.
- Identify and pause wasteful keywords, placements, audiences, and advertisements.
- Recommend landing-page improvements based on campaign performance.
- Set up or verify conversion tracking using Google Ads, Google Analytics 4, Google Tag Manager, and relevant website or customer relationship management systems.
- Prepare clear weekly and monthly reports explaining results, problems, and recommended next steps.
- Maintain accurate records showing what was changed, why it was changed, and how it affected performance.

### Multi-Brand Account Management

- Keep each brand’s accounts, files, calendars, budgets, and reports properly separated.
- Learn the products, services, customers, competitors, and goals of each brand.
- Follow different brand guidelines and approval processes.
- Prioritize tasks based on deadlines and business impact.
- Communicate proactively when assets, approvals, access, or information are missing.
- Attend regular online meetings and provide concise progress updates.
- Work collaboratively with business owners, designers, video editors, developers, and other team members.

## Required Qualifications

- At least two years of professional experience managing business social media accounts.
- Demonstrable experience managing Google Ads campaigns using real advertising budgets.
- Strong written English and attention to grammar.
- Experience creating content calendars and platform-specific content.
- Ability to write in clearly different voices for multiple brands.
- Working knowledge of Canva or Adobe design tools.
- Experience with Meta Business Suite and social media scheduling tools.
- Strong knowledge of Google Ads, Google Analytics 4, and conversion tracking.
- Understanding of key metrics such as cost per click, cost per lead, click-through rate, conversion rate, customer acquisition cost, and return on advertising spend.
- Strong organizational and task-management skills.
- Ability to work independently, meet deadlines, and communicate consistently.
- Reliable computer, stable internet connection, and an appropriate home-working environment.

## Preferred Qualifications

- Experience managing both business-to-business and business-to-consumer brands.
- Experience with Meta Ads is a strong advantage.
- Experience editing short-form videos using CapCut, Adobe Premiere Pro, or a similar tool.
- Familiarity with WordPress, Shopify, landing pages, and lead-generation forms.
- Experience with local-service advertising and ecommerce campaigns.
- Familiarity with Google Looker Studio.
- Experience with project-management tools such as ClickUp, Asana, Trello, or ---------- .
- Basic search-engine-optimization knowledge.
- Experience using artificial intelligence tools responsibly for research, ideation, and first drafts without publishing generic or inaccurate content.

## What Success Looks Like

The right person will:

- Publish consistent, high-quality content without requiring constant reminders.
- Preserve the distinct identity and voice of every brand.
- Increase qualified engagement, traffic, inquiries, and leads.
- Manage advertising budgets responsibly.
- Use performance data to make practical decisions.
- Catch tracking or campaign problems before they become expensive.
- Communicate problems early and propose solutions.
- Maintain clear documentation so that account activity can be reviewed.
- Continuously test new ideas while protecting brand quality.

## Important Expectations

- You must review and understand content before publishing it.
- Unedited artificial-intelligence-generated content is not acceptable.
- You must verify claims, dates, prices, links, spelling, and contact information.
- Advertising reports must explain business results, not merely list impressions and clicks.
- Major campaign changes must be documented.
- Advertising budgets may not be substantially increased without approval.
- Client information, account credentials, and business data must remain confidential.
- You must be able to manage several brands without mixing their content, assets, audiences, or advertising accounts.

## Schedule and Employment Details

- **Position:** [Full-time or part-time]
- **Working hours:** [Insert preferred working hours and time zone]
- **Weekly hours:** [Insert number of hours]
- **Salary:** [Insert monthly salary or salary range]
- **Payment schedule:** [Weekly, twice monthly, or monthly]
- **Start date:** As soon as possible
- **Long-term opportunity:** Yes
- **Time tracking:** [Required or not required]

Some overlap with our normal working hours may be required for meetings, approvals, and campaign coordination.

## Tools You May Use

- Google Ads
- Google Analytics 4
- Google Tag Manager
- Meta Business Suite
- Facebook, Instagram, LinkedIn, TikTok, and YouTube
- Canva
- CapCut or similar video-editing software
- Google Drive and Google Sheets
- A social media scheduling platform
- A project-management system
- Google Looker Studio

Experience with every tool is not required, but you must be comfortable learning new systems.

## How to Apply

Please include all of the following in your application:

1. A short introduction explaining your relevant experience.
2. A link to your OnlineJobs.ph profile.
3. Links to at least three social media accounts you have managed.
4. Two or three examples of content you personally planned, wrote, designed, or edited.
5. A description of the Google Ads campaigns you have managed.
6. An anonymized screenshot or report showing actual Google Ads performance.
7. The approximate monthly advertising budgets you have managed.
8. The platforms and tools you use regularly.
9. Your availability, preferred working hours, and expected monthly salary.
10. Your internet speed and backup plan for power or internet interruptions.

At the beginning of your application, write the words **“MULTI-BRAND GROWTH”** so we know you read the entire job description.

## Application Questions

Please answer the following questions:

1. How would you organize content, approvals, advertising, and reporting for five different brands?
2. What information would you request before creating a social media strategy for a new brand?
3. What steps would you take if a Google Ads campaign were generating clicks but no leads?
4. Which Google Ads campaign types have you personally managed?
5. How do you verify that conversion tracking is working correctly?
6. Which social media metrics do you consider most important, and why?
7. Describe one campaign that did not perform well. What did you change?
8. How do you use artificial intelligence tools without producing generic or inaccurate content?
9. What is the largest monthly Google Ads budget you have managed?
10. Are you willing to complete a short paid assessment?

## Hiring Process

Qualified applicants may be invited to:

1. Attend a brief video interview.
2. Review a sample brand and explain their proposed strategy.
3. Complete a short paid assessment involving:
- A one-week social media content plan.
- Two sample social media posts.
- A brief Google Ads account or campaign review.
- A short explanation of recommended priorities.

The paid assessment is for evaluation purposes. Applicants will not be asked to perform substantial unpaid client work.

We are looking for someone who wants a stable, long-term position and takes ownership of both creative quality and measurable business results.