Social Media Manager

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TYPE OF WORK

Part Time

SALARY

200 / month

HOURS PER WEEK

10

DATE UPDATED

Apr 8, 2026

JOB OVERVIEW

About Us
We are a newly established travel agency specializing in curated slow travel experiences and wellness retreats in Tuscany. Our mission is to help travelers reconnect—with nature, culture, and themselves—through immersive, mindful journeys. We focus on authenticity, sustainability, and high-quality, personalized experiences.

Role Overview
We are seeking a creative and results-driven Social Media Manager to build and grow our presence on Instagram and Facebook. This role is ideal for a self-starter who thrives in a startup environment and understands how to turn engaging content into meaningful customer conversions.

Key Responsibilities
- Develop and execute a social media strategy aligned with brand values and business goals
- Create, curate, and publish high-quality content (posts, reels, stories) focused on slow travel and wellness experiences
- Manage day-to-day activity on Instagram and Facebook, including scheduling, posting, and community engagement
- Write compelling captions and storytelling-driven content that inspires and converts
- Monitor trends and adapt content to maximize reach and engagement
- Collaborate with founders on campaigns, launches, and promotions
- Analyze performance metrics and optimize strategies for growth and conversions
- Build and nurture an engaged online community

Requirements
Proven experience managing Instagram and Facebook accounts for brands (travel, wellness, or lifestyle preferred)
Strong content creation skills (visual storytelling, copywriting, short-form video)
Demonstrated ability to create high-engagement content that drives inquiries and bookings
Self-starter mindset with the ability to work independently and take initiative
Familiarity with social media analytics tools and performance tracking
Understanding of branding, tone of voice, and audience targeting
Passion for travel, wellness, and Italian culture is a strong plus

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