Social Media, Influencer & Email Marketing Manager

This is a full-time position. We pay well, and we do not allow anyone to take on an additional client (moonlighting) while working with us.

Company: Southshore Fine Linens
Location: Las Vegas, NV / Remote
Position: Full-Time

About the Role

Southshore Fine Linens is looking for a hands-on, results-driven Social Media, Influencer & Email Marketing Manager to own and grow our social media presence, influencer/creator program, email marketing, and the connection between these channels and our Shopify store.

This is not simply a content-posting position. We are looking for someone who understands how social media, influencers, email, and Shopify work together to generate traffic, customer acquisition, conversions, and revenue for an e-commerce brand.

The ideal candidate must have hands-on experience with:

TikTok and TikTok Shop
Instagram

Facebook
Pinterest
X (formerly Twitter)
Influencer and creator management
Omnisend
Shopify
Social Media Management

Own the strategy, execution, growth, and day-to-day management of Southshore Fine Linens across TikTok, Instagram, Facebook, Pinterest, and X.

Responsibilities include:

Develop and manage the overall social media calendar.
Create platform-specific strategies rather than simply posting identical content everywhere.
Coordinate and publish Reels, Stories, posts, videos, Pins, promotional content, and other creative.
Develop content around products, promotions, launches, seasonal events, lifestyle topics, customer reviews, educational topics, and trends.
Write compelling captions, hooks, calls-to-action, and social copy.
Monitor comments, messages, mentions, and customer engagement.
Identify emerging trends and act quickly on relevant opportunities.
Repurpose successful content intelligently across platforms.
Test creative concepts, hooks, formats, posting schedules, and calls-to-action.
Grow followers and engagement while maintaining our brand voice.
Drive qualified traffic from social media to our Shopify store.
Track traffic, conversions, and revenue generated by social media.
TikTok & TikTok Shop

Candidate must understand TikTok inside and out, including:

Organic TikTok strategy
TikTok Shop
TikTok Creator and Affiliate programs
Creator outreach and recruitment
UGC content
Product seeding
Short-form video strategy
Trends, sounds, hooks, and formats
Creator commissions
Product promotions
Campaign development
TikTok analytics
Traffic and conversion tracking

The candidate should understand how to identify content with strong potential, recruit creators, develop campaigns, and turn TikTok activity into measurable sales.

Instagram, Facebook, Pinterest & X

The candidate will be responsible for developing and executing strategies specific to each platform.

Instagram: Reels, Stories, feed posts, carousels, UGC, influencer collaborations, product content, engagement, and community building.


Facebook: Organic content, Reels, promotions, customer engagement, product content, seasonal campaigns, and coordination with Instagram and the Meta ecosystem.

Pinterest: Pins, boards, keyword optimization, Pinterest search, seasonal and evergreen content, product discovery, Shopify traffic, and conversion tracking.

X: Brand communications, product announcements, promotional content, customer engagement, relevant conversations, and timely brand messaging.

The candidate should understand that each platform requires its own audience strategy, content style, and objectives.

Influencer & Creator Management

Own and grow our influencer and creator program across social platforms.

Responsibilities include:

Identify and recruit influencers and creators who align with Southshore Fine Linens.
Conduct influencer outreach.
Negotiate collaborations, compensation, commissions, affiliate arrangements, and deliverables.
Manage creators from initial outreach through campaign completion.
Coordinate product samples and gifting.
Develop creator briefs and content requirements.
Track products sent to influencers.
Track posting deadlines and deliverables.
Manage affiliate links and promotional codes.
Monitor creator-generated traffic and sales.
Maintain an organized influencer/creator database.
Develop longer-term partnerships with high-performing creators.
Measure influencer performance based on engagement, traffic, conversions, sales, and ROI.

We want someone who understands that follower count alone does not determine the value of an influencer. The goal is to identify creators who can produce great content, reach the right customers, and influence purchasing behavior.

Omnisend & Email Marketing

Candidate must have hands-on Omnisend experience.

Responsibilities include:

Build and schedule email campaigns.
Create promotional, product-launch, seasonal, and retention campaigns.
Build and optimize automated email flows.
Segment customers based on purchasing and engagement behavior.
Maintain subscriber lists and list hygiene.
Grow the email subscriber database.
Conduct A/B testing.
Optimize subject lines, offers, creative, calls-to-action, and send times.
Track email traffic through Shopify.
Monitor conversions and revenue generated from email.

Email Deliverability

Candidate must understand email deliverability and sender reputation, including:

Greenlisting/whitelisting email addresses and domains
SPF
DKIM
DMARC
Sender reputation
Spam complaints
Bounce rates
Inbox placement
Suppression lists
List hygiene

Email authentication
Deliverability troubleshooting

The candidate should be able to identify potential deliverability problems and take appropriate steps to improve inbox placement.

Shopify & E-Commerce

Hands-on Shopify experience is required.

The candidate does not need to be a Shopify developer, but must be comfortable working inside Shopify and understand how marketing activity translates into e-commerce results.

Responsibilities and required knowledge include:

Navigate and manage the Shopify backend.
Understand products, collections, pages, navigation, and promotions.
Create and update landing pages as needed for campaigns.
Create and manage discount codes and promotional offers.
Understand Shopify customer data and segmentation.
Understand Shopify analytics and reporting.
Track traffic sources, conversions, average order value, and revenue.
Understand conversion rate and the customer purchase funnel.
Connect social campaigns to appropriate products, collections, and landing pages.
Understand integrations between Shopify, Omnisend, TikTok, Meta, Pinterest, and other marketing platforms.
Use UTMs and other tracking methods to properly attribute traffic and sales.
Review campaign performance based on actual Shopify revenue—not simply clicks and engagement.
Identify basic website or product-page issues that may be hurting conversion.
Work with other team members to improve product pages, promotions, landing pages, and customer experience.

The candidate should understand the entire customer journey:

Social/Influencer/Email → Shopify → Product Page → Add to Cart → Checkout → Purchase → Repeat Customer

Reporting & KPIs

This position will be accountable for measurable business results—not simply posting activity.

Key performance indicators will include:

Social media reach and engagement
Audience/follower growth
Video views and watch time
Website traffic from social media
Shopify sessions by marketing channel
Conversion rate
Revenue attributable to social media
TikTok Shop sales
Influencer-generated revenue
Creator conversion rates
Influencer campaign ROI
Pinterest-generated traffic

Email list growth

Email click-through rate

Email conversion rate

Email-generated revenue

Email deliverability
Shopify conversion rate
Average order value
New vs. returning customers
Revenue by channel

The candidate should provide regular reporting that clearly explains:

What happened?
What worked?
What didn't work?
Why?
What are we going to change or test next?

Required Experience
Demonstrated experience managing social media for an e-commerce or consumer brand.
Advanced TikTok knowledge is required.
Experience with TikTok Shop.
Experience managing Instagram, Facebook, Pinterest, and X.
Experience managing influencers, creators, affiliates, and UGC campaigns.
Hands-on Omnisend experience is required.
Hands-on Shopify experience is required.
Knowledge of email deliverability and greenlisting/whitelisting.
Understanding of Shopify analytics, conversions, promotions, and customer behavior.
Strong understanding of short-form video.
Strong copywriting skills.
Strong organizational and follow-up skills.
Ability to manage multiple campaigns simultaneously.
Comfortable analyzing marketing data and reporting results.
Strong understanding of e-commerce conversion and customer acquisition.
Ability to work independently and take ownership of results.
What We're Looking For

We want someone who is proactive, creative, organized, accountable, analytical, and commercially minded.

You should not need to be told every day what to post or whom to contact. We expect you to actively look for trends, creators, content opportunities, and new ways to generate traffic and revenue.

You should be able to come to the team every week and say:

“Here is what happened last week, here is what worked, here is what didn't work, and here is what I recommend we do next.”

Application Requirements

Please provide the following with your application:

Social media accounts you have personally managed.
Examples of TikTok content and campaigns you personally managed.
Your experience with TikTok Shop.
Your experience with Instagram, Facebook, Pinterest, and X.
Examples of influencer/creator campaigns you personally managed.
Your experience with Omnisend.
Your experience with email deliverability and greenlisting/whitelisting.
Your experience managing Shopify stores.
Examples of Shopify campaigns, landing pages, promotions, or discount strategies you have managed.
Examples of measurable results you achieved, including traffic, conversions, sales, and ROI.
The KPIs you believe an e-commerce brand should review every week.

Please do not apply if your social media experience is primarily limited to creating graphics, scheduling posts, or increasing follower counts.

We are looking for someone who understands social media, influencers, email, Shopify, and e-commerce as interconnected revenue-generating functions.