Social Media & Growth Marketing Manager | Luxury Travel

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: TYPE OF WORK

Full Time

: SALARY

1500-2000

: HOURS PER WEEK

40

: DATE UPDATED

Sep 25, 2026

JOB OVERVIEW

About Us

Aterra Travel is a US-based, Virtuoso-affiliated luxury travel company specializing in bespoke African safaris, expedition cruises, extraordinary destinations and exclusive group journeys.

Through Aterra Sports, we also offer premium sporting experiences, including the Australian Open and other major international sporting events.

We're looking for a creative, commercially minded marketer to grow our social media presence and help us acquire new customers beyond our existing personal and referral networks.

The Role

You'll lead our organic social media content, develop marketing campaigns, ghostwrite LinkedIn posts for our founder and execute targeted outbound outreach.

We want someone with exceptional visual taste, excellent English, strong research skills and the initiative to independently develop and execute ideas.

Your focus will be growing Aterra Travel and Aterra Sports through compelling content, founder-led thought leadership and cost-effective customer acquisition.

Key Responsibilities

1. Instagram & Facebook Content

Develop and manage our Instagram and Facebook content calendars.

Create high-quality Reels, carousels, Stories and short-form videos.

Edit existing travel footage and transform supplier materials into compelling content.

Write engaging captions with strong hooks and clear calls to action.

Create destination inspiration, sample itineraries, educational posts, client stories and promotions for upcoming journeys.

Research successful luxury travel brands, including Little Blue Door Travel, Yellow Zebra Safaris and Jambo Journeys, and adapt relevant creative strategies to Aterra's brand.

Monitor engagement, audience growth and qualified inquiries.

Engage with relevant accounts and respond to social media inquiries.

Our content should feel sophisticated, aspirational and authentic. We do not want generic travel posts, repetitive templates or obvious AI-generated content.

2. Founder LinkedIn Ghostwriting & Personal Branding

You'll help build our founder Amanda Kam's professional presence on LinkedIn.

Ghostwrite compelling LinkedIn posts in Amanda's voice using her travel experiences, professional background and insights.

Develop a consistent LinkedIn content calendar focused on luxury travel, extraordinary destinations, entrepreneurship and Aterra's journeys.

Turn voice notes, travel footage, conversations and rough ideas into polished, engaging posts.

Research relevant industry trends and develop timely content ideas.

Create LinkedIn posts promoting bespoke travel, exclusive group journeys, corporate retreats and premium sporting experiences.

Repurpose selected Instagram content into founder-led LinkedIn posts where appropriate.

Prepare thoughtful replies and comments to relevant industry discussions for Amanda's review.

The objective is to build Amanda's reputation and introduce Aterra to new audiences, rather than simply publishing promotional posts from a company account.

3. LinkedIn Outreach & Cold Customer Acquisition

A major priority is reaching potential customers outside our existing referral network.

Research prospective luxury travelers and relevant professional audiences.

Identify suitable prospects through LinkedIn and other appropriate professional channels.

Build targeted prospect lists using publicly available information.

Draft personalized LinkedIn connection requests and outreach messages on Amanda's behalf.

Develop tailored cold email campaigns promoting relevant Aterra travel experiences.

Research prospects to identify relevant, professional reasons to contact them.

Prepare follow-up messages and help coordinate interested prospects' next steps.

Track outreach results, responses and qualified inquiries.

Experiment with different messaging and target audiences to improve performance.

Amanda will personally handle existing relationships, warm introductions and important sales conversations. Your role is primarily to help us reach entirely new audiences.

LinkedIn outreach should feel genuinely personalized and professional, not like mass-produced sales spam. Messages sent under Amanda's identity will require her approval.

4. Trip Launches & Marketing Campaigns

Develop marketing campaigns for luxury African safaris, Antarctica and Galápagos expeditions, exclusive group journeys and premium sporting experiences.

Create promotional content for Australian Open packages and other major sporting events.

Coordinate campaigns across Instagram, Facebook, LinkedIn and email.

Produce promotional graphics, videos and other marketing materials.

Develop compelling campaign concepts designed to generate qualified inquiries.

Most Aterra journeys are bespoke and individually priced. Our focus is generating qualified leads rather than selling standardized, fixed-price packages.

5. Email Marketing

Develop occasional newsletters featuring upcoming journeys, destinations and exclusive experiences.

Prepare targeted promotional campaigns for relevant audiences.

Write persuasive subject lines, email copy and calls to action.

Repurpose successful social media content into email campaigns.

6. Paid Advertising (Secondary)

Support occasional Meta Ads experiments using successful organic content.

Assist with audience research, ad creative and basic campaign optimization.

Support Google Ads experiments when required.

Monitor spending and campaign results.

Paid advertising is not our immediate priority. We're focused on organic growth, high-quality content and targeted outbound acquisition before committing significant advertising budgets.

7. Performance & Reporting

Track social media reach, engagement and qualified inquiries.

Monitor LinkedIn outreach and cold email response rates.

Identify which content and campaigns generate actual customer interest.

Provide a concise weekly report outlining completed work, results and recommended improvements.

Our primary objective is acquiring new customers and generating bookings, not simply growing follower counts.

Requirements

At least 3 years of relevant social media or digital marketing experience.

An excellent portfolio of Instagram Reels, carousels and social media campaigns you've personally created.

Exceptional visual taste and an understanding of luxury branding.

Strong Canva, CapCut and short-form video editing skills.

Excellent written English, with proven ability to ghostwrite professional LinkedIn content.

Experience researching prospects and developing personalized LinkedIn or cold email outreach.

Strong storytelling, copywriting and research skills.

Ability to independently develop content ideas and execute campaigns.

Familiarity with Meta Ads is an advantage; Google Ads experience is a bonus.

Strong attention to detail, initiative and organizational skills.

Previous experience in luxury travel, hospitality or premium consumer brands is highly desirable.

What We're Looking For

We want someone who combines creative excellence with commercial thinking.

You should understand how to create content that inspires people to travel, builds trust in a premium brand and encourages qualified inquiries.

You should also be an excellent ghostwriter who can capture a founder's authentic voice rather than produce generic corporate LinkedIn posts.

We're particularly interested in candidates who can research successful luxury travel brands, identify new audiences and develop original marketing ideas without constant supervision.

How to Apply

Please submit:

Your CV and expected monthly salary.

Links to 2–3 Instagram accounts you've personally managed.

Examples of your best Reels, carousels and other creative work.

Two examples of LinkedIn posts you've ghostwritten or created for a founder or executive.

Relevant cold outreach experience, including examples and measurable results where available.

Your earliest available start date.

Shortlisted candidates will complete a 2–3-hour creative and customer-acquisition assessment, including two Instagram carousel concepts, one Reel and research into 10 prospective customers.

Please begin your application with ATERRA MARKETING.

Send your application to ---------- ----------
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SKILL REQUIREMENT

Social Media Content Creation Facebook Ads Digital Marketing

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Social Media & Growth Marketing Manager | Luxury Travel

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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