Social Media & Digital Marketing Specialist (Video-Focused)

About Us

Woof & Whiskey Co. is a growing Canadian e-commerce brand specializing in premium personalized pet portraits, memorial keepsakes and unique pet gifts.

We're looking for a creative, reliable and motivated Social Media & Digital Marketing Specialist to help build our marketing strategy, grow our audience, increase engagement and drive qualified traffic to our online stores.

We're looking for someone who understands marketing, not just someone who creates attractive social media posts. You should understand how to attract the right audience, create content that encourages action and turn social media engagement into website visits and sales.

Our brand, tools and processes can be taught. Strong marketing fundamentals, initiative and a willingness to learn are essential.

Initial Responsibilities

During your first 90 days, your primary focus will be:

• Help develop, implement and refine a results-driven social media marketing strategy.
• Create and schedule engaging Facebook and Instagram content.
• Edit short-form videos for Instagram Reels, Facebook, TikTok and YouTube Shorts.
• Create compelling product transformations, before-and-after videos and storytelling content.
• Support Facebook group marketing by preparing posts, identifying engagement opportunities and monitoring conversations.
• Track content performance, audience engagement and website traffic.
• Suggest creative ideas and improvements based on results.

As the role grows, responsibilities will expand to include Pinterest marketing, email marketing campaigns and additional traffic-generation activities.

Skills & Experience

• Practical experience in social media and digital marketing, ideally for an e-commerce business.
• Strong short-form video editing skills.
• Experience with Facebook marketing and audience engagement.
• Familiarity with Instagram, TikTok and YouTube Shorts.
• Experience with Pinterest marketing and email campaigns is highly desirable.
• Proficiency with Canva, Meta Business Suite and video editing software such as CapCut.
• Excellent written English, including spelling, grammar and communication skills.
• Exceptional attention to detail and ability to follow instructions.
• Reliable, proactive and willing to learn.
• Empathy and sensitivity when creating content involving beloved pets, including memorials.
• Shopify experience is a bonus.

Our Content Style

Woof & Whiskey Co. is a premium brand with a polished, elevated aesthetic.
Our content focuses on pets, personalized artwork, meaningful gifts, transformations and storytelling. Most of our content is faceless, so you should be comfortable producing engaging videos without on-camera presenters.
We want to significantly increase our video content while maintaining a consistent, professional brand image.

How We Work

You'll help build, execute and continually refine our social media marketing strategy, bringing creative ideas, marketing knowledge and a results-driven approach to growing our audience and driving traffic to our stores.
We value collaboration and welcome new ideas, while the owner retains final approval over marketing direction.

Initially, all published content, marketing campaigns and customer-facing communication will require owner approval. Customer replies and sensitive conversations will be handled by the owner, although you may help monitor conversations and draft responses.

Working hours are flexible, with regular communication and agreed deadlines. Hours and completed work will be tracked.

An Exciting Time to Join

You'll be joining us during the busiest holiday shopping season of the year, with opportunities to create campaigns around personalized Christmas gifts, pet portraits and meaningful keepsakes.

This is an opportunity to demonstrate your marketing skills during an important selling season and grow into a larger role with the business.

Hours, Pay & Growth

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• 90-day review: Performance and compensation will be formally reviewed after three months.
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Applications that do not begin with these words will not be considered.

Please include:

1. A brief introduction and your relevant marketing experience.
2. Examples of short-form videos and social media content you've personally created.
3. An example of a social media account or business you've helped grow. What did you do, and what measurable results did you achieve?
4. A brief explanation of how you would use a before-and-after pet portrait transformation to attract potential customers and drive traffic to an online store.
5. Your experience with Facebook marketing, Pinterest and email marketing.
6. Your expected hourly rate in USD.

Shortlisted applicants will be invited to complete a small, paid video-editing test using materials we provide.
We're looking for someone who is creative, dependable, eager to learn and excited about helping a growing business succeed.