Social Media & Digital Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

800

HOURS PER WEEK

40

DATE UPDATED

Sep 5, 2026

JOB OVERVIEW

Location: Singapore (hybrid/remote; filming as needed)
Type: Part‑time / Freelance / Retainer (to be discussed)
About Us
We are a home‑based smoked‑meat delivery brand in Singapore, focused on high‑quality, small‑batch smoked meats delivered to customers on weekends and special occasions. We’re looking for an experienced marketer to own our social media and digital presence end‑to‑end.
Role Overview
You will be responsible for strategy, content, analytics, and community management across our social channels, with a clear focus on driving brand awareness, engagement, and sales. This is a hands‑on role suited for someone who enjoys building and testing content, not just “posting.”
Key Responsibilities
Research and continuously monitor current social media best practices, trends, algorithms, and platform features relevant to F&B and e‑commerce.
Conduct competitor and industry benchmarking to identify content formats, hooks, and offers that perform well in food and delivery niches.
Develop a clear social media strategy and content pillars aligned with our brand positioning, product offerings, and sales goals (awareness, leads, repeat orders, upsells).
Ideate and pitch content ideas (reels, stories, carousels, static posts, UGC concepts, live sessions, collabs, etc.) tailored to each platform and audience segment.
Create and manage a detailed social media content calendar, including key dates, launches, seasonal promotions, and recurring content series.
Brief us on what content to capture (behind‑the‑scenes, cooking processes, customer reactions, limited drops, educational content, etc.) and provide shot lists/storyboards where useful.
Where location makes sense, help with filming content (short‑form video, B‑roll, product shots, interviews) and directing on‑camera talent for best results.
Edit content (reels, shorts, stories) for specific objectives such as sales conversion, lead capture, or engagement, applying platform‑native formats, hooks, and CTAs.
Write and optimize captions, hooks, hashtags, CTAs, and on‑screen text that drive clicks, saves, shares, and orders.
Manage day‑to‑day posting, scheduling, and optimisation across all social channels (Instagram, Facebook, TikTok, YouTube, WhatsApp/Telegram, and upcoming platforms) using relevant tools (e.g. Meta Business Suite, TikTok’s native tools).
Monitor and respond to comments, DMs, and mentions to build community, handle simple customer queries, and encourage repeat purchases.
Track and analyse key metrics (reach, impressions, engagement, follower growth, click‑through, conversion, sales from campaigns) and produce regular performance reports with clear recommendations.
Run or support paid social campaigns (e.g. Meta Ads, TikTok Ads) where relevant, including basic audience targeting, budgeting, and creative optimisation.
Suggest experiments (A/B testing hooks, thumbnails, formats, posting times, offers) and systematically document learnings to improve ROI over time.
Stay current on F&B and food‑content trends (e.g. plating styles, ASMR/cinematic food shots, creator collabs, delivery promotions) and propose content/partnership ideas based on them.
Coordinate with us on promotions, drops, new products, and customer feedback to ensure social media messaging is accurate and aligned with operations.
Required Skills & Experience
Proven experience (ideally 2–5 years) in social media marketing, content creation, or digital marketing, with measurable results (growth, engagement, sales, ROAS).
Strong proficiency with major platforms (Instagram, Facebook, TikTok, YouTube) and comfort exploring emerging platforms relevant to our audience.
Demonstrated ability to build and execute social media strategies and content calendars for small businesses or brands.
Solid understanding of social media analytics and insights, and ability to translate data into clear actions and experiments.
Competence in short‑form video and basic design/editing tools (e.g. Canva, CapCut, Adobe tools or similar), especially for reels/shorts.
Strong copywriting skills for hooks, captions, and storytelling, with an eye for brand voice and persuasive CTAs.
Comfortable working directly with founders/owners and giving strategic and creative recommendations while respecting brand constraints.
Ability to work independently, manage timelines, and communicate clearly with us on performance, plans, and next steps.
Nice‑to‑Have
Prior experience in F&B, hospitality, or e‑commerce marketing, particularly in Singapore or similar markets.
How to Apply
Please share:
Your CV or LinkedIn profile
Portfolio or examples of social media work (preferably including reels/shorts and campaigns with results)
A short note on why you’re interested in working with a smoked meat brand and what you would focus on in the first 3 months

SKILL REQUIREMENT
Marketing Performance Marketing Social Media Management
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