LEA

Social Media Data Analyst (Instagram Reels & TikTok)

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: TYPE OF WORK

Full Time

: SALARY

750$-2000$+

: HOURS PER WEEK

40

: DATE UPDATED

Mar 12, 2026

JOB OVERVIEW

We are looking for a high-level Social Media Data Analyst who understands the mechanics behind viral content and can turn data into clear growth strategies.

Our company works with influencers and content creators who post large volumes of content on Instagram Reels and TikTok. Your role will be to deeply analyze content performance and identify why certain videos go viral while others don’t.

You will study patterns in hooks, retention, engagement, and content structure to determine what drives views and algorithm distribution.

Your insights will directly influence the content strategy for our influencers, helping them maximize reach, views, and growth.

This role is ideal for someone who enjoys breaking down viral content, spotting patterns, and using data to predict winning content formats.

Key Responsibilities

• Analyze performance data from Instagram Reels and TikTok
• Identify why certain videos outperform others
• Study retention rates, hooks, engagement patterns, and algorithm distribution
• Recognize repeatable patterns in viral content
• Research viral trends and high-performing content in our niche
• Identify successful hooks and content structures that can be replicated
• Work with the marketing team to develop data-driven content strategies
• Create personalized content plans for each influencer/model
• Continuously monitor new trends and algorithm changes

What You Will Be Doing Daily

• Reviewing social media performance metrics
• Breaking down viral reels to understand why they work
• Comparing high-performing vs low-performing videos
• Identifying patterns in hooks, pacing, and video structure
• Researching viral content that aligns with each influencer's persona
• Turning data insights into clear content recommendations

Requirements

• Proven experience analyzing Instagram Reels or TikTok performance
• Strong ability to identify patterns in viral content
• Deep understanding of hooks, watch time, retention, and engagement signals
• Strong analytical mindset and attention to detail
• Ability to translate data into actionable content strategies
• Must stay up to date with social media trends and algorithms
• Strong communication and reporting skills
• Experience in social media analytics is required

Bonus Skills (Not Required but Valuable)

• Experience working with influencers or creator brands
• Background in social media growth or viral marketing

Our Goal

Your work will help us identify repeatable viral content formulas, allowing our influencers to consistently grow faster on Instagram and TikTok.

We are looking for someone who doesn’t just look at numbers, but someone who can decode why content works.

If you have read this message till the end send me an '????' at the end of your application

SKILL REQUIREMENT

Marketing Analytics Data Analytics Social Media Marketing

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LEA

Social Media Data Analyst (Instagram Reels & TikTok)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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